Does building multiple websites hurt you seo wise? Good or bad strategy?
-
HI,rategy.
So I spoke to a local Colorado seo company and they suggested to find whatever keywords is the most searched under my GWT's and put .com behind it and build other sites for other keywords.
I was curious about this type of strategy.
Does this work? This seo guy said I could just get a DBA bank account and such for each domain name etc.
I am not wanting to mislead anyone, but I am curious if for the sake of promoting other services, if creating other websites with partial and EMD's are worthwhile?
Another issue I worry about is if I put my companies phone number, then next thing you know there is 3 or 4 sites that use that same phone number. To me this does not build trust with Google.
But being I am learning, maybe this is a common strategy, or doomed from the start.
Just curious what you think. Would you build other sites to try and rank for other services? Or keep one sites and maximize it?
Thank you for your thoughts. I just do not want to pay $3000 per site if it will hurt not help.
-
Also, be sure to read Craigslist's terms and conditions for frequency of posting, and where you can post pets. If people think you are a puppy mill, you're likely to have your ads quickly flagged.
-
Agree with everyone else here - this is a pretty horrible strategy when done solely for SEO purposes, and usually ends up being very spammy. Most businesses don't have a broad enough catalogue to warrant multiple sites, and the benefit of having keyword-rich domain names (even, or especially exact-match domains like carinsurance.com) is negligible nowadays. Google had to crack down on this, as domain names used to be a very easy to way to rank.
Google is good at figuring out who owns which websites, so unless you are incredibly dedicated with your efforts to hide details, a network of sites like this is likely to be grouped together - Google will probably know they're all yours. Whilst that alone isn't a terrible thing (lots of businesses own more than one domain), Google has seem networks created for SEO purposes like this so many times that the view they'll take of it is dim. Something as simple as the same Local / Places / telephone information would be more than enough to make that connection.
-
Would you rather attack the US Navy with a battle ship or ten potato guns?
-
Just stick to one site Berner.
The SEO company you employ "should" also be responsible for researching new key word opportunities within your industry (no just you helping them), and "should" assess the kind of traffic you "may" achieve as your project progresses. Assess competition is crucial, or you could be wasting your time.
Different pages on your site can be specifically targeted for certain industry "key words" and "geographical locations."; some competitive and some may not so.
All this depends on the strategy your guys employ..
For example, go create a page on your site specifically for individual case studies. What did you do? Where was it? What was the outcome? How does this benefit new customers? All these questions can help achieve great content for your customers, which is great for SEO.
-
I agree with Keri. This in my opinion is a horrible strategy. There are only a few times I would recommend something like this and your case is not one of them.
The times I would recommend this is if your products are broad enough to support a whole site. For example I have a client that sells medical needs such as scooters, lift chairs, bathroom accessories, wheelchairs, and things like that. We did make him another site to focus specifically on scooters, just because it is a hot market. But at the same time going into this I advised him of how much work it would take. Rewriting all of the content for the descriptions, and everything else on the site.
I mentioned before that I have read a couple of your posts. One of the biggest things that I would advise for you is to work on marketing along with SEO. If I were you, I would post to craigslist every day, when you have dogs available. This does absolutely nothing for your SEO, but lets be honest, you want to move dogs, you don't want people to just come and read your site. I am sure this is no secret, but the time that I have found to post to craigslist is about 8:50 in the morning. It takes about 10-15 minutes for your post to become live on CL, so your post will show up shortly after 9. This means it will be one of the first posts that people will see. See the theory that I use, and it works with most businesses is that workers come in and screw around in the morning. I would hit all of the local sites like backpage, kijiji, and craigslist if I were you.
A lot of people treat Google and other search engines like they are the end all know all of everything. But honestly, in some situations they are not. Recently we had a new concrete patio poured. Craigslist was the first place I looked, then I researched the people individually on Google. I think a lot of people do that for local services still.
One last thing I would like to mention, if you do make posts on craigslist, create an image for the post. Upload the image to your website and embed the image in the post with html. The reason being is if you just upload images in their viewer, you cannot track them. Doing it this way, you can track them and find the best time to post your ads.
I hope this helps a bit.
-
I'd focus all of your efforts on one site, and make that site be the authority for your particular field. You'll have only one site to maintain, one site that gets authority from people linking to your content, one business name to maintain, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business has multiple locations, but want to rank for commutable cities, geographies
Hello, The business I am working for has multiple locations, but the service they provide is one that you would commute for. At present, they have 20 or so pages with yucky geographical keyword stuffed content (think "New York computer services" and they are based out of a suburb (maybe 40 miles away). For some ridiculous reason, some of these pages are ranking for exact match search terms? We are in the process of revamping the whole site-taking approx five sites and integrating into one mega site. I want to first, figure out the best strategy for ranking for the region that each is in and serve, without being spammy like the previous SEO. I want to eliminate the spammy pages without losing the rank and link juice. What is the most appropriate and above-board strategy? These are my thoughts. Should I: 1. Keep the pages, but tweak them enough to make the content quality? If I do, should they be geo pages? Should they be "locations served", statistics of the area, etc? 2. Group the pages according to region (one page per region) that are location-oriented and tweaked to still include the terms they were ranking for (without the spammy look and stuffing), along with a map, etc? And then, I have to figure out how to redirect so not to lose the value we have now for some of them. The company deals with treatment for addiction, so in recommending and tips-remember that our audience will commute by car, and eventually (hopefully) by plane. 😉 Thank you so so much for any and all help you can provide! Sorry for such a long description!
Local Website Optimization | | lfrazer1231 -
Page Title Local SEO - 2 places
Hello guys, I am from azores are 9 islands in portugal. I live in São Jorge is one island. My question is. If one person seach by Azores Canyoning or São Jorge Canyoning. Because Azores is one region and São Jorge is one island inside Azores. And i want have this two exact keywords in title page. Canyoning is a service. Azores Canyoning - São Jorge Canyoning | Brand Name what is best way to write this title? Or is not good?
Local Website Optimization | | Flaske0 -
Need an Local SEO's expert opinion regarding a client trying to improve their rankings.
I have a business i'm working with right now who wants to improve their rankings in a very competitive legal niche. Are there any Local SEO gurus out there that would be willing to explain in a paragraph or two what's going wrong? Let me know if you'd like to help and I'll PM you the domain.
Local Website Optimization | | BrianJGomez0 -
Local SEO for National Brands
Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John
Local Website Optimization | | NAHL-14300 -
SEO geolocation vs subdirectories vs local search vs traffic
My dear community and friends of MOZ, today I have a very interesting question to you all. Although I´ve got my opinion, and Im sure many of you will think the same way, I want to share the following dilemma with you. I have just joined a company as Online Marketing Manager and I have to quickly take a decision about site structure. The site of the company has just applied a big structure change. They used to have their information divided by country (each country one subdirectory) www.site.com/ar/news www.site.com/us/news . They have just changed this and erased the country subdirectory and started using geolocation. So if we go to www.site.com/news although the content is going to be the same for each country ( it’s a Latinamerican site, all the countries speak the same language except Brazil) the navigation links are going to drive you to different pages according to the country where you are located. They believe that having less subdirectories PA or PR is going to be higher for each page due to less linkjuice leaking. My guess is that if you want to have an important organic traffic presence you should A) get a TLD for the country you want to targe… if not B)have a subdirectory or subdomain for each country in your site. I don’t know what local sign could be a page giving to google if the URL and html doesn’t change between countries- We can not use schemas or rich formats neither…So, again, I would suggest to go back to the previous structure. On the other hand…I ve been taking a look to sensacine.com and although their site is pointing only to Spain | |
Local Website Optimization | | facupp1
| | |
| | |
| | |
| | |
| | |
| | |
| | | They have very good rankings for big volume keywords in all latinamerica, so I just want to quantify this change, since I will be sending to the designers and developers a lot of work1 -
Local SEO question
Hi I was wondering is there any specific rules for Local SEO for a service company which provides a service in a variety of cities but only has one physical location. For example is it ok to target the other cities in Title Tags or would this be frowned upon? Regards
Local Website Optimization | | TheZenAgency0 -
Multiple Domains for Real Estate
Hi, We have 10 different website for our apartments. I am thinking about consolidating them all into 1 website. Is this a good or bad idea? I think it would be good as we would get all the authority for the 1 domain so it would be easier to get new apartments ranked but I am not too sure. I am trying to optimize for local SEO. I am pretty sure that consolidating them is the best option but I would like to be certain about it before we make the investment.
Local Website Optimization | | Jon_B0 -
UK website to be duplicated onto 2 ccTLD's - is this duplicate content?
Hi We have a client who wishes to have a site created and duplicated onto 3 servers hosted in three different countries. United Kingdom, Australia and USA. All of which will ofcourse be in the English language. A long story short, the website will provide the user 3 options on the homepage asking them which "country site" they wish to view. (I know I can detect the user IP and autoredirect but this is not what they want) Once they choose an option it will direct the user to the appropriate ccTLD. Now the client wants the same information to appear on all 3 sites with some slight variations in products available and English/US spelling difference but for the most part, the sites will look the same with the same content on each page. So my question is, will these 3 sites been seen as duplicates of each other even though they are hosted in different countries and are on ccTLD's? Are there any considerations I should pass onto the client with this approach? Many thanks for reading.
Local Website Optimization | | yousayjump
Kris0