Does building multiple websites hurt you seo wise? Good or bad strategy?
-
HI,rategy.
So I spoke to a local Colorado seo company and they suggested to find whatever keywords is the most searched under my GWT's and put .com behind it and build other sites for other keywords.
I was curious about this type of strategy.
Does this work? This seo guy said I could just get a DBA bank account and such for each domain name etc.
I am not wanting to mislead anyone, but I am curious if for the sake of promoting other services, if creating other websites with partial and EMD's are worthwhile?
Another issue I worry about is if I put my companies phone number, then next thing you know there is 3 or 4 sites that use that same phone number. To me this does not build trust with Google.
But being I am learning, maybe this is a common strategy, or doomed from the start.
Just curious what you think. Would you build other sites to try and rank for other services? Or keep one sites and maximize it?
Thank you for your thoughts. I just do not want to pay $3000 per site if it will hurt not help.
-
Also, be sure to read Craigslist's terms and conditions for frequency of posting, and where you can post pets. If people think you are a puppy mill, you're likely to have your ads quickly flagged.
-
Agree with everyone else here - this is a pretty horrible strategy when done solely for SEO purposes, and usually ends up being very spammy. Most businesses don't have a broad enough catalogue to warrant multiple sites, and the benefit of having keyword-rich domain names (even, or especially exact-match domains like carinsurance.com) is negligible nowadays. Google had to crack down on this, as domain names used to be a very easy to way to rank.
Google is good at figuring out who owns which websites, so unless you are incredibly dedicated with your efforts to hide details, a network of sites like this is likely to be grouped together - Google will probably know they're all yours. Whilst that alone isn't a terrible thing (lots of businesses own more than one domain), Google has seem networks created for SEO purposes like this so many times that the view they'll take of it is dim. Something as simple as the same Local / Places / telephone information would be more than enough to make that connection.
-
Would you rather attack the US Navy with a battle ship or ten potato guns?
-
Just stick to one site Berner.
The SEO company you employ "should" also be responsible for researching new key word opportunities within your industry (no just you helping them), and "should" assess the kind of traffic you "may" achieve as your project progresses. Assess competition is crucial, or you could be wasting your time.
Different pages on your site can be specifically targeted for certain industry "key words" and "geographical locations."; some competitive and some may not so.
All this depends on the strategy your guys employ..
For example, go create a page on your site specifically for individual case studies. What did you do? Where was it? What was the outcome? How does this benefit new customers? All these questions can help achieve great content for your customers, which is great for SEO.
-
I agree with Keri. This in my opinion is a horrible strategy. There are only a few times I would recommend something like this and your case is not one of them.
The times I would recommend this is if your products are broad enough to support a whole site. For example I have a client that sells medical needs such as scooters, lift chairs, bathroom accessories, wheelchairs, and things like that. We did make him another site to focus specifically on scooters, just because it is a hot market. But at the same time going into this I advised him of how much work it would take. Rewriting all of the content for the descriptions, and everything else on the site.
I mentioned before that I have read a couple of your posts. One of the biggest things that I would advise for you is to work on marketing along with SEO. If I were you, I would post to craigslist every day, when you have dogs available. This does absolutely nothing for your SEO, but lets be honest, you want to move dogs, you don't want people to just come and read your site. I am sure this is no secret, but the time that I have found to post to craigslist is about 8:50 in the morning. It takes about 10-15 minutes for your post to become live on CL, so your post will show up shortly after 9. This means it will be one of the first posts that people will see. See the theory that I use, and it works with most businesses is that workers come in and screw around in the morning. I would hit all of the local sites like backpage, kijiji, and craigslist if I were you.
A lot of people treat Google and other search engines like they are the end all know all of everything. But honestly, in some situations they are not. Recently we had a new concrete patio poured. Craigslist was the first place I looked, then I researched the people individually on Google. I think a lot of people do that for local services still.
One last thing I would like to mention, if you do make posts on craigslist, create an image for the post. Upload the image to your website and embed the image in the post with html. The reason being is if you just upload images in their viewer, you cannot track them. Doing it this way, you can track them and find the best time to post your ads.
I hope this helps a bit.
-
I'd focus all of your efforts on one site, and make that site be the authority for your particular field. You'll have only one site to maintain, one site that gets authority from people linking to your content, one business name to maintain, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website? So far I've read that its best: to get 3 GMB account to point to 3 location pages & use a local phone number as opposed to a 1300 number. Display all 3 locations in the footer, run of site
Local Website Optimization | | jasongmcmahon1 -
Service Location links in footer and on the service page - spamming or good practice?
We are are a managed IT services business so we try and target people searching for IT support in a number of key areas. We have created individual location pages (11) to localise our service in these specific areas. We put these location links in the footer which went to the specified IT support pages respectively. Now we have created a general 'managed IT services' page and are thinking of linking to these specific pages on there as well as it makes sense to do it. Would having these 11 links in the footer as well as on the 'managed IT services' page be spamming? or would it be good practice? If this is spamming, which linking location should hold preference. Would appreciate the feedback
Local Website Optimization | | AndyL93
Thanks
Andy0 -
Is there an SEO benefit to using tags in WordPress for my blog posts?
We have locations across the US and are trying to develop content so that we rank well for specific keywords on a local level. For instance, "long tail keyword search in state" or "long tail keyword search near 76244", etc. The goal is to develop those content pages via blogs to rank for those keywords. We are using Yoast and will be optimizing each post using that tool. My questions are: 1. Are there any benefits to adding a long list of tags to each post?
Local Website Optimization | | Smart_Start
2. If yes, do I need to limit the number of tags?
3. Do we need to block the indexing of yoast to those tags and categories for duplicate content issues? Any insight on the best way to optimize these blog posts with the use of tags or other avenues would be greatly appreciated.0 -
Company sells home appliances and commercial appliances. What is the best way to differentiate the two on our site for the best user experience/SEO?
Should we structure it starting at the homepage with the user selecting for home or for business, that way they have to make a selection before moving further OR should we somehow differentiate in the navigation using the top menu tabs, dropdowns, etc?
Local Website Optimization | | dkeipper1 -
Choosing the best domain for international website section
Hi, i made a question before but the answer not clarified me yet: https://moz.com/community/q/which-is-the-best-xx-or-com-xx-in-general-and-for-seo I mark as answered inadvertently. I want to know what you think about choosing ".es" or ".com.es" for create a section for Spain and redirect them from the homepage. Same for Mexico.
Local Website Optimization | | NachoRetta
I think that is not so important for SEO, but i am not completely sure about other factors.
Big marks like Toshiba use:
http://www.toshiba**.es**
http://www.toshiba**.com.mx** and Cocacola:
http://www.cocacola**.es**
http://www.coca-cola**.com.mx** ".es" for spain and ."com.mx" for mexico?0 -
Call Tracking, DNI Script & Local SEO
Hi Moz! I've been reading about this a lot more lately - and it doesn't seem like there's exactly a method that Google (or other search engines) would consider to be "best practices". The closest I've come to getting some clarity are these Blumenthals articles - http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/ & the follow-up piece from CallRail - http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/. Assuming a similar goal of using an existing phone number with a solid foundation in the local search ecosystem, and to create the ability to track how many calls are coming organically (not PPC or other paid platform) to the business directly from the website for an average SMB. For now, let's also assume we're also not interested in screening the calls, or evaluating customer interaction with the staff - I would love to hear from anyone who has implemented the DNI call tracking info for a website. Were there negative effects on Local SEO? Did the value of the information (# of calls/month) outweigh any local search conflicts? If I was deploying this today, it seems like the blueprint for including DNI script, while mitigating risk for losing local search visibility might go something like this: Hire reputable call-tracking service, ensure DNI will match geographic area-code & be "clean" numbers Insert DNI script on key pages on site Maintain original phone number (non-DNI) on footer, within Schema & on Contact page of the site ?? Profit Ok, those last 2 bullet points aren't as important, but I would be curious where other marketers land on this issue, as I think there's not a general consensus at this point. Thanks everyone!
Local Website Optimization | | Etna1 -
Website Migration - remove unnecessary sub-folder?
Rebuilding a site that currently has good rankings. The original site was build in Joomla. I am doing the rebuild on WordPress. The old site is at the domain www.savannah-dentist.com, but clicking on any link generates a url with a subfolder; i.e. the website is at www.savannah-dentist.com, click on the logo and you will go to www.savannah-dentist.com/rosenthal/, the "meet the doctors" link goes to "www.savannah-dentist.com/rosenthal/meet-the-doctors" When I rebuild the site, do I have to retain that url structure? If I get rid of the folder and make everything simply like www.savannah-dentist.com/meet-the-doctors, will I be jeopardizing our rankings? Thanks! -Adam
Local Website Optimization | | aj6130 -
Website Mods and SEO for Multi-Location Practice?
We're in the process of taking over a WordPress website within the next week for a 3 location medical practice. These are in 3 different cities. 1 location is in a pretty competitive market, while the other 2 are not. The current site isn't bad for design and navigation and they don't have the budget for a full-redesign. Structurally, it is sound. It lacks a lot of content though and a blog. It is not responsive, should we convert to make it responsive? At first glance you can't tell they have 3 locations and their content for each location and services offered is pretty weak. What other suggestions do any of you have for getting the main site to rank for all 3 locations? I know it'll take some time since they are no where to be found now, but just looking for any other tips you may all have. Thanks!! - Patrick
Local Website Optimization | | WhiteboardCreations0