How to optimize this iphone app
-
Hello,
We want to increase the downloads of and spread the word about this iPhone app:
https://itunes.apple.com/us/app/dynamic-spin-release/id434567327?mt=8
What are your suggestions?
Here's our two main websites in this case:
There's also a promotion in the op right of this page:
http://www.nlpca.com/DCweb/dynamicspinrelease6.html
Thanks!
-
Hi Bob,
There's a few key areas which have an impact on app store rankings:
- keywords in title and description
- ratings (therefore make sure you're addressing any issues and responding to negative reviews)
- downloads
You can also translate the title and description into other languages, as this can help increase downloads from other countries (provided your app works internationally, international users will potentially be able to use it even if its primary language is English). And you can promote it on your site; ideally, detect the user agent of your mobile visitors and show them the version for their device.
I'd also suggest testing Facebook promoted posts which allow users to be taken directly to the app store to download your app.
Hope that helps!
-
Hi Bob,
Here's a link to a great app marketing strategy post . Hope it helps:
Cheers,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing A Homepage URL That Is Only Accessible To Logged In Users
I have a client who has a very old site with lots and lots of links to it. The site offers www.examplesite.com/loggedin as the homepage to logged in users. So, once you're logged in, you can't get back to examplesite.com anymore (unless you log out) and are instead given /loggedin as your new personalized homepage. The problem is that many users over time who linked to the site linked to the site they saw after they signed up and were logged in.... www.examplesite.com/loggedin. So, there's all these inbound links going to a page that is inaccessible to non-logged-in users. Thus linking to nowheresville. One idea is to fire off a 301 to non-logged in users, forwarding them to the homepage. Thus capturing much of that stranded link juice. Honestly, I'm not 100% sure you can fire off a server code conditioned on if they are logged in or not. I imagine you can, but don't know that for a technical fact. Another idea is to offer some content on /loggedin that is right now mostly currently blank, except for an offer to sign in. Which do you think is better and why? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
SEO question regarding rails app on www.site.com hosted on Heroku and www.site.com/blog at another host
Hi, I have a rails app hosted on Heroku (www.site.com) and would much prefer to set up a Wordpress blog using a different host pointing to www.site.com/blog, as opposed to using a gem within the actual app. Whats are peoples thoughts regarding there being any ranking implications for implementing the set up as noted in this post on Stackoverflow: "What I would do is serve your Wordpress blog along side your Rails app (so you've got a PHP and a Rails server running), and just have your /blog route point to a controller that redirects to your Wordpress app. Add something like this to your routes.rb: _`get '/blog', to:'blog#redirect'`_ and then have a redirect method in your BlogController that simply does this: _`classBlogController<applicationcontrollerdef redirect="" redirect_to="" "url_of_wordpress_blog"endend<="" code=""></applicationcontrollerdef>`_ _Now you can point at yourdomain.com/blog and it will take you to the Wordpress site._
Intermediate & Advanced SEO | | Anward0 -
Alt image tags , shoud i reupload my site images as i never optimized right first time?
Hi guys i own a photographic website. www.hemeravisuals.co.uk And when I created it , i wasn't aware of the world of SEO , alt tags and labelling your images etc...
Intermediate & Advanced SEO | | hemeravisuals
Would it be wise to reupload my sites images (100 in total) as I cannot rename the files on my wordpress site but it does allow me to add alt text , captions etc?Or just add the data i can to the images allready on the site? Would it be worthwhile in terms of search and pagerank?0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Should the Title Tag and the H1 Tag not be the same or not anymore and can that be classed as over optimization?
Hi All, I am just evaluating my title tags, H1,H2's etc and wondered in light of the google algorithm changes over the last 12 months , we should look at more diversity as opposed to things possibly looking over optimized... Originally (18 months ago) my Title tags considered of 2/3 keyword phrases , then I reduced this to my keyword phrase | Brand Name but a majority of my H1's and H2's had the same keyword phrases. Historically this has served us very well and rankings for good but over the last 12 months, we were hit by panda, hummingbird etc...and which we are trying to recover from and from what I have read, the rules have changed with regards to good seo./ over optimized SEO. We have been writting unique content , making more of our links branded etc to sort things out from that perspective but on the page stuff is just as important so I would like to get this right. I am now thinking , that I may be getting penalized if my H1 and title's , H2 are the same ? and that they should be obviously related but different. H2's again , need to be related but not the same as either of the above. Is that how things should be these days ? from what I have read about this, most of the articles are not that recent so I don't what to do what is now redundant advice Any advice greatly appreciated. Thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Why does old "Free" site ranks better than new "Optimized" site?
My client has a "free" site he set-up years ago - www.montclairbariatricsurgery.com (We'll call this the old site) that consistently outranks his current "optimized" (new) website - http://www.njbariatricsurgery.com/ The client doesn't want to get rid of his old site, which is now a competitor, because it ranks so much better. But he's invested so much in the new site with no results. A bit of background: We recently discovered the content on the new site was a direct copy of content on the old site. We had all copy on new site rewritten. This was back in April. The domain of the new site was changed on July 8th from www.Bariatrx.com to what you see now - www.njbariatricsurgery.com. Any insight you can provide would be greatly appreciated!!!
Intermediate & Advanced SEO | | WhatUpHud0 -
Optimizing for Venice.
I had a client ask me why his website wasn't popping up for the local places results when he typed "plumbing". There were a group of google local places and my question is, how would I optimize for these with the Venice update. Any strategy? I didn't have an answer. Also "sewer repair" brings in great results. Do I optimize for the keyword sewer repair? Any suggestions would help out greatly. Thanks,
Intermediate & Advanced SEO | | GregMontoya
Greg0 -
Are there different tactics to optimize for Bing vs. Google?
We are ranking very well in Google SERPS, but lackluster for the most part in Bing SERPS. i haven't seen anything that clearly lays out how to optimize for Bing, but my concern is that if we make changes to opt for Bing that we might lose Google ranking. Any insight as to what we might do?
Intermediate & Advanced SEO | | NaHoku0