Furniture company with 1 website or a few different ones?
-
Hello everyone.
We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way.
I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised.
What would be better for SEO??
Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around?
Many thanks!!
-
Hi Tamara,
Thanks for the clarification. There are special considerations when a business is a brick-and-mortar concern, but the conclusion is pretty much the same in most cases: the single site approach is simply better most of the time, enabling you to amass a great deal of authority in one place rather than having it spread thin over multiple places. You've asked a smart question!
-
Hi Miriam,
it will be mostly online, operating out of the 1 warehouse that is not available for customer browsing, just pick up after placing an order online.
Thanks,
Tamara
-
I would use one website, because it would be easier to market one website instead of 50 websites. Could you imagine managing 50 FB pages and having all of them be original content? I don't think sooo...
Having one website means that you can direct all of your efforts to it instead of spreading yourself too thin.
-
Hi Tamara,
Is this a virtual business or a local one with physical locations and in-person contact with customers?
-
When you look at everything you have to do to take care of one site, I think you will come to the conclusion that one site is all you can handle. It's also all you likely need. How the site is designed will make life easier or harder.
I would definitely try to make each meta description as unique as possible. Think about it this way, it's your elevator pitch. Not everyone reads them, but those who do will decide if your page is better for them than other results. Minimal effort generally results in minimal success.
For everything else, I would suggest starting here.
I know quite a few small business owners. If you're going to do this yourself, put as much thought into your online strategy as you do into your showroom. If it fails, at least you can't blame a lack of thought.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different rankings for same keyword in different geo locations
I am listed at # 11 in google.com.pk for a same keyword but listed 4th when I use &gl=us in the same query or use a US ip address. Could this be because google's recent update and maybe they are taking time to push the update towards other countries or something else? In any case I see decent rankings when I use the query in google.com or when I use gl=us, but lower quality results in google.com.pk so please guide what is going on. Thanks in advance for guidance (y)
Intermediate & Advanced SEO | | hpk0 -
Merging 3 websites into 1
Hi I was wondering if someone can give me a bit of advice - outside of my full time job I run three websites - all in the same area, but all do three different things 1. Directory (DA19) 2. Blog (DA 23) 3. Products (DA35) I want to merger all three website into one and all be on one website (rather do it now than keep working on three websites). I have included the DAs of each site ( I know they are not amazing, but i've only recently started working on two of them), but I want to place all three websites under the Blog url. Regarding 301's of the pages, would I be better doing at the top level and 301 all the pages to the home page, or spending the time and 301 the old product page for instance to the new product page - this is a much bigger project, but what are the potential gains. Is there anything else I should consider when switching the sites - all three are wordpress sites (I know it has its limitations but they are easy to create). Thanks in Advance Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Robots.txt issue for international websites
In Google.co.uk, our US based (abcd.com) is showing: A description for this result is not available because of this site's robots.txt – learn more But UK website (uk.abcd.com) is working properly. We would like to disappear .com result totally, if possible. How to fix it? Thanks in advance.
Intermediate & Advanced SEO | | JinnatUlHasan0 -
Low PA but still ranking no.1??
Can anybody shed some light on this. A competitor is ranking no.1 for the keyword "storage" which is a very competitive keyword in our industry. There url is www.publicselfstorage.com.au When using Site Explorer, l can see that they have a very low PA, low external following links etc compared to the companies ranking 2 and 3. http://www.storageking.com.au/melbourne.html http://www.kss.com.au/ How are they still managing to rank no.1?
Intermediate & Advanced SEO | | RobSchofield0 -
New Website. Changing TLD or not?
Hi, At my company we are making a new website because the days of the old one are numbered. We already decided that the folder structure will be changed so we have more "clean" url's. Now we also would like to change from .net/nl to .nl . Since we already are redirecting all url's (>10.000), we think this is the moment to switch the TLD. What do you guys think? Is their anyone who has some kind of experience/tip they would like to share?
Intermediate & Advanced SEO | | SEO_ACSI0 -
Changing website providers
After increasing suffering down time from my current website provider, I am seriously considering finding a new one. My only concern is the effect on SERP. Does anyone have any experience with this and what to do and avoid?
Intermediate & Advanced SEO | | casper4340 -
Redirecting multiple websites to a single website
I've been trying to run several truck accessory affiliate websites for a quite a while now. I've recently decided to combine all of my affiliate websites into a single community website. This way I'll be able to focus all my energy and link building into a single place and build up a single brand. My question is, how many websites do I try to redirect to the new website at a time? Do I need to spread this out? Or is it ok if I move all of my content and websites at a single time? I have around 30 websites that I could move to this new domain. Thanks! Andy
Intermediate & Advanced SEO | | daenterpri0 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0