Selecting a PPC agency
-
Can anyone recommend a really good PPC agency in the UK?
I am in the Car and Van Leasing market and have a PPC budget of approximately £10,000 per month.Thanks
John -
Hi Jane,
A friend in the same industry uses Periscopix so cant use them. Thanks for the recommendation and i will look at the Moz recommendations.Cheers
-
My former SEO agency had a good relationship with Periscopix in the UK (they're based down by Tower Bridge, south of the river and a few streets to the east). You can also check out the Recommended Agencies list here on Moz. There was always an SEO focus for most of those recommended companies, but several are in design, PPC, conversion rate optimisation, etc.
-
Hi John
I have to agree with Mark; you're better off following the guides available around the web or finding a personal referral from someone who's used the agency first hand.
Make sure you have a target CPA and that the agency is open about their tactics and certification. If you need some friendly advice before making a decision I'd be happy to chat to you about any of your queries.
Ben @ Gravytrain
-
Hi John, just be a bit careful asking that on here. A lot of PPC agencies use these pages and will just advertise themselves.
-
Hi Chris,
Thanks, I will have a look at your website.
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viability of PPC for Competitive Keywords?
My company is a commercial real estate agency in New York City that helps businesses acquire office space. We are thinking of running a PPC campaign on Google Adwords. However our targeted keywords can cost up to $30 each. Perhaps we can spend $2,000 to $3,000 per month. Is there any way to predict if this campaign would be cost effective? If only 1 out of 15 site visitors generated by the PPC campaign contacts our firm, and one out of ten of those is a viable prospect, and we close with one out of five of those, it would mean that it would cost 750 clicks per transaction. If an average click is $20, that means that we would need to spend $15,000 per transaction. Our average commission is $20,000. So this is very marginal. Is my calculation overlooking something? A few keywords we would be competing on are the following: Manhattan office space rates
Conversion Rate Optimization | | Kingalan1
Manhattan office space for lease
Rental office Manhattan
Midtown office space for rent
Office space for lease nyc I might ad that we are competing against huge companies like Loopnet, Weworks, Regus, and several large real estate brokerages and landlords. Also, many of PPC visitors are running office space like searches when they are looking for shared executive office suites with very short term leases. This is not our market, we are seeking tenants that need their own demised space for a lease term of at least 3 years. Is there any way PPC can filter out clicks so we don't pay for visits from the executive office suite market? The site that we would be marketing is www.metro-manhattan.com Thanks,
Alan Rosinsky0 -
HELP: Analysing data to make decisions, SEO vs PPC
Hi mozers! I have recently been seeing good results in the serps lately for my main keywords in my country NZ, now I'm seeing good results in Australia for these keywords and our USA domain is not far behind and making good progress... However, our NZ results show that we may get around 1 conversion every 3 days from our organic search. I read other places that click share for ppc was much higher, but there is no way we can match our competitors budgets from 3k - 300k per month. So our option was to focus on SEO. To me, the SEO results seem quiet low, however I'm not really sure how to go about diving deep into the analytics of it all to find out where I need to improve or focus on, which keywords are bringing these conversions. Maybe I need to go for long tail keywords etc... It seems my rankings are coming from general keywords which are still highly competitive, but even so, we are not performing to what I know we should be. Our competitors are mostly paying ppc, however I was told my ROI would be better spent via SEO. Any suggestions perhaps what I might be missing or doing wrong in this case. (I have recently done a new design overhaul with a new registration process) I have 3 top level domains you can see the site here http://bit.ly/1yhz96v
Conversion Rate Optimization | | edward-may0 -
Any PPC Companies out there who can work with small accounts
I have a story , 18 months ago we had our own PPC adwords account, we had been running at £3.20 CPA for quite some time and we were very happy. Sometimes CPA would go up , sometimes down, but not my very much. One unfortunate day google rang, and told us , that our CPA should ne £2.50 and that we needed expert advice that they couldn't actually give us, we needed an expert. To cut a long story short and after 5 very expert companies have messed with our account, we had varying results. One company left us with 2 leads per day at £10 a lead !!!! , one did better than that and setup a £3k adwords account using their expert advice, blew it all and said "times are tough" sorry !!! The last company was actually the best, great guy , but I think we are two small for him, we have varying results, one day we get 30 leads, the next we get 10 , one day its £3.50 CPA , next its £7.00 . But on the whole very happy with his initial work We just want a company that doesn't Lie to us , tells us straight , and can use their expertise to get us a CPA of £3.50 and help us get upto 50 leads a day, if not more. Thanks Hope that makes sense Nick
Conversion Rate Optimization | | NickKer
systems direct ltd0 -
Question about conversion rate in ppc
Hi guys, Im managing the campaigns in the company that im working and so far i think that the results are o.k more or less. The problem is how can i really know if it is o.k ?
Conversion Rate Optimization | | WayneRooney
I really don’t have any data to compare to… For example, this is campaign from the insurance niche from the uk : Clicks – 132
Impr – 6,958
CTR- 1.90%
Conversion – 20 (Not inducing the one that calls the office)
Conversion rate – 16%
Total cost – 704£ How can i know by these number that the campaign is working ? Same here (T-shirts campaign for the Spanish market): Clicks – 1,219
Impr – 26,177
CTR- 4.66%
Conversion – 56
Conversion rate – 4.5%
Total cost – 493€ Probably you will say, check how much you spend and how much you got back ?
This is also a problem for me. I can see the numbers of the conversion but because we are not eCommerce so i cant really know the total income. Do you know if there’s is a way that each for quote that coming to our system
so i will know where it came from ? Like a comment in the url or something ? I think that 90% of our income/quotes comes from the organic as we are ranking very high in Google so its a bit mixed in the system. Any feedback or tips here on this will be very welcome…0 -
MVT independent agency
Anyone come across a good small independent MVT/testing agency in London? I've used the big companies before and I feel you get better value for money with a small agency, although it is harder to find a good one.
Conversion Rate Optimization | | S_Curtis0 -
Anyone have problems with over reporting from PPC?
Hi All, Hoping somebody can help me out with this...I am getting a lot of slack from my boss over this. So we use Marketo for landing page creation. I create unique landing pages for PPC so that people who come in via ppc are the only people that see these landing pages. I put the google adwords conversion code on the thank you pages of these pages. So User sees PPC add > clicks add and gets sent to a registration page > fills out reg page and gets sent to thank you page that contains conversion code. When I look in adwords, I am seeing that for this specific campaign that I had 15 conversions yesterday...in marketo I am seeing 0 conversions. I do not know which one to believe. Anyone have any ideas? Pat
Conversion Rate Optimization | | PatBausemer0 -
What's the best thing to put in the footer on a PPC landing page?
From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
Conversion Rate Optimization | | SirSud0 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0