Ok. I'm just going to cut loose with my stupid question. What is internal link equity? What distinguishes an internal link with equity from one without equity?
-
What distinguishes an internal link with equity from one without equity? Is there a limit to how many of these I want? What's the rule-of-thumb?
Cheers,
Wes
-
Hi Evan:
My apologies for the slow response. Thanks for the simple explanation and for the link. That is the most thorough explanation of links that i've found. Much appreciated.
-W
-
Hey Wes,
There are diminishing returns, especially if you have many links on a given page. If you think of a page's authority as a pie, the more pieces you slice the pie into (being the more links you have on a page) the linking page will receive a smaller piece of that pie (passed authority).
If you are trying to sort what is important vs what is not, it is important to thing of why links are important. Links are how bots crawl the web. Internal links are important because they help bots crawl your website, and find the content that is important.
*Note: there is a lot more to be said about this. Here is a good article for you: http://moz.com/learn/seo/internal-link
-
Hi Evan:
Thanks very much for your note. That makes sense. I assume there's a point of diminishing returns where an excess of internal linking works against you. I see a lot of companies where most of their links are internal. If you have a few hundred internal links with equity, is that really significant in terms of boosting your DA or your ranking? There are so many measurements I'm trying to sort out what is significant and what is not.
Thanks very much.
Wes
-
Also, I might add that there are no stupid questions on Moz
-
Internal link equity refers to the "link juice" passed internally (on your domain) when you link within your own site. If you have links that are set as nofollow, they will not pass link equity.
If you have a FOLLOW link, then it will pass some link equity. If you have pages that have more links, or are more authoritative on your site, they will pass more link equity than pages that are buried deep within your site.
I hope that this helps. It is a quick answer, but let me know if you have any further questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitted URL marked 'noindex'
Search Console is giving this issue for near 100 pages of my website. I have checked the Yoast plugin settings. We haven't used any meta robots tag for these pages, neither have these pages been disallowed in robots.txt. Previosuly this issue was for some 20+ pages. I tried to reindex them by submitting the urls again. Now the count has risen to 100+. There is also this "Submitted URL blocked by robots.txt" issue for pages which are NOT disallowed in robots.txt. Can anyone please suggest me a solution here?
Reporting & Analytics | | Reema240 -
Organic reports showing a URL that isn't in Search Ask Question
In the image I've attached you can see that I have pulled a source/medium > google organic report. I've also made "landing page" my secondary dimension. The first landing page that is showing up is /v3/?slug=fnl, that is this page (https://orders.freshnlean.com/v3/?slug=fnl). You can see that the page has 230 sessions from Sep 3 - 9 and 17 transactions during that same time frame. The only thing is, that landing page is nowhere to be found in the SERPs. So how is it showing up in this report as having received google organic visitors that converted if it's not even in search? 05OclDp
Reporting & Analytics | | tdastru0 -
Multiple Pages get rank for one query
Hi to all experts, In google search console , I've found that multiple pages get rank for my main query. How can I solve that? aoi59
Reporting & Analytics | | tarahshiiid0 -
Organic Traffic going to Direct? How to find the ultimative proof
Hi there, a few months ago we had a new site launch. As we operate internationally, visitors in different countries do get redirected to the specific country subfolder. e.x. domain.com/it Since site launch. Direct Traffic is performing really really well(almost to good to be true) while organic is doing decent but not more. I'm quite sure, that a part of direct belongs to the organic channel. Though now I need strong arguments to fight against our own web development team. Do you have any suggestions, where and how I can find strong evidence of my hypotheses? Thanks in advance
Reporting & Analytics | | ennovators0 -
WMT and 'Links To Your Site'
Anyone else find that there are, almost continually, links added to the 'Links To Your Site' list from years ago that weren't previously reflected? I'm seeing links that were added to directories in 2008 (by whoever was doing the SEO then) only showing in the last week or so when these links weren't in the list a few months ago. I don't suppose there's much I can do - it's just annoying in that it adds to more people to contact to have nonsense removed.
Reporting & Analytics | | Martin_S0 -
Problem with Enhanced Link Attribution
I set up Enhanced Link Attribution yestarday on two my websites, but it still doesn´t work. When I look at numbers of clicks at In-page analytics I see the same numbers of clicks for example on heading, read more button, thumbail of blogposts - so it doesn´t work. My GA code: <script type="<a class="attribute-value">text/javascript</a>"> var _gaq = _gaq || []; var pluginUrl = '//www.google-analytics.com/plugins/ga/inpage_linkid.js'; _gaq.push(['_require', 'inpage_linkid', pluginUrl]); _gaq.push(['_setAccount', 'XXXX']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); script> Could you help me? thanks 🙂
Reporting & Analytics | | mysho0 -
What tools are people using to analyse clicked links
Hi, What tools do you use/recommend to analyse what/where links are being clicked on a page. I have seen a few mentions about CrazyEgg but are there any free (but good) tools around worth using?
Reporting & Analytics | | NeilD0 -
What's the difference between landing pages and entrance pages on Google Analytics?
I'm confused about the difference between entrance pages and landing pages on Google Analytics. If I compare our search traffic to entrance pages with search traffic to landing pages it seems very similar -- but not identical. But this is probably because all of our GA analytics is sampled (we're a huge site). Can anyone help?
Reporting & Analytics | | CecilyP0