Site Not Ranking- No Reason Why
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I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
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Karen,
Was the site ever ranking for these terms? In other words, did they have rankings and then lose them?
As others have mentioned, the backlink profile for this site does not look good. You have a large number of keyword anchored links from low quality sources like directories and press releases. This type of link profile is a prime candidate for a Penguin hit. Can you tell if you took a hit in organic traffic on a known Penguin date? The last one was October 5, 2013.
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Look at it in open site explorer there are only 13 linking domains, all of them are junk domains except a couple.
As an SEO these should be screaming spam at you. The path is clear before you. They need quality links to rank, and that all starts with quality content. I'd start with a review of all their content and see where you can go from there.
Good luck!
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This is exactly correct. I actually went in and looked at every single link listed in opensiteexplorer. All but one of the links is a spammy directory link and the one that isn't is a low quality link from a magento plugin vendor.
Even a few decent links should help a lot.
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Hi Karen,
It has a pretty weak link profile with a bunch of links from directories and a few too many anchor text optimized links. Since car computers are a commercial space, I would assume it's fairly competitive. Not saying that it's domain authority/link profile are its only problems, but definitely not a big plus. It's organic search problems for sure has nothing to do with whatever you're doing with paid search.
Best of luck! ... Mike
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Yes. Using webmaster tools and moz. Not ranking for any good keywords
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I can see that you are listed:
https://www.google.com/search?q=site:www.solopcms.comI also see you ranked a position 6 with
https://www.google.com/search?q=Lexus+PCM+ECM+ECU+Auto+Computer+RepairsAre you using moz tools to check 'Crawl Issues' also Fectch as Google - https://support.google.com/webmasters/answer/158587?hl=en&ref_topic=4617736
PS you have an missing closing bracket at the end of your home page plus others
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AdWords I don't believe would negatively affect your organic rankings. If you post up the URL then myself and other could provide you with more suggestions.
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