Before making improvements, I need to collate the most relevant custom report to snapshot our current website quality.
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I've just started at a company and before I start working on content and SEO improvements I need to assess 'where are we now' . The idea being after 3-6 months I can repeat the report to show improvements.
Moz has an enormous range of powerful analysis tools - which should I combine into a Custom Report to create a snapshot of current website quality?
Thanks
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Thanks for sharing the links. I will be checking out a few of these myself.
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Well you need to start a campaign here is exactly how to do it
http://moz.com/help/guides/getting-started
if you want to do a fast check for errors use
https://moz.com/researchtools/crawl-test
with
back link & social sharing info from
http://www.opensiteexplorer.org/
It will give you a great idea of what you need to work on when your campaign is staring up
If you want a snapshot to give your client I would suggest using the tools above in conjunction with
this way you will be able to give them a very fast idea of some problems to start working on it right away. However please do not think that I am saying these are replacements for a campaign because they are not. You really have to run everything through the campaign and it does take some time went to get started. This is just a little jumpstart.
Hope this was of help,
Thomas
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