Google Analytics showing discrepancy in Geo data
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My site is related to UAE and the Gulf region. An year ago, Google Analytics abruptly started showing high incoming traffic from USA (Visits grew from 50k/month to 500k/month) while the overall traffic was stagnant. An year down the line, this has now been reverted back to normal nos and the overall traffic is still maintained.
What could be a possible explanation for this discrepancy? Since this reversal has also now boosted traffic nos for other countries, should we rely on this data? Or is it polluted?
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Hi Anirban,
Have you checked the sources of these 'spikes' of traffic? In most cases they can tell you a lot on what kind of traffic it is and if you need to take it seriously. As long as you don't know this you can't also say if the data is valuable or polluted.
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