Guest Blogging
-
If I am looking to guest blog for back links, do I need to reciprocate and provide guest blogging opportunities for them on my site?
OR is it better to ask other site's to link to articles on my client's page with the understanding I will link to their page (if they are not competition)?
I am trying to do some link building for a bankruptcy lawyer and I am considering possibly searching out guest blogging in different cities/states. Bankruptcy is primarily a federal matter, so reaching out to neighboring states. Not sure the client will be interested in this or not, but it's something I am considering. A lot of law firms have contact information Thanks everyone!
-
Thanks for the feedback everyone!
I have read articles stating the same thing. Like everything with SEO, we want to use guest blogging at a minimal level. I certainly don't see a benefit to over doing it. but we still want to get a few back links.
We definitely want an audience, but we are working with the tools we have.
At this point we are considering reputable sites like major news outlets or state level law blogs. There are a few sites that sell "SEO services" like Alllaw, findlaw, or NOLO, but we have found that while they can get the client business, they don't actually do much to drive traffic to the actual website (ie those companies want to charge and arm and a leg, but not give you the option of really improving your SEO.)
-
I think, Matt Cutts emphases "...if you’re doing a_lot_of guest blogging then you’re hanging out with really bad company" and not really saying, that guest blogging in itself is bad alltogether.
With "really bad company" he probably means the link neighbourhood, which I can see that this would be the case, by probably creating similar link profiles with spammers, when overdoing it with guest blogging.
And yes I agree with what was said, while you are at it already, doing all the effort for guest blogging, why not do it for targeting good audiences on useful blogs and not just search engines.
-
I love how Keri starts… J
She is right! If you are using guest blogging or links, you probably were doing it wrong from the starting. If I get the opportunity to write on Moz.com without a link, I would love to do that and this is because they have tons and literally tons of traffic that I can drive to my blog through my social profiles, blogs posts and more.
If your client is a Bankruptcy Lawyer, you should probably target good blogs in the finance and law industry where people actually read and write something meaningful. If your content will be powerful and worth reading you will get links naturally.
In my opinion, Guest Blogging was never a way to get links directly. Target good blogs where people actually read and see how business and links find a way to your website.
This kind of strategy usually takes time but reputation building always takes time.
Hope this helps!
-
You may be interested in reading this post from Matt Cutts of Google at http://www.mattcutts.com/blog/guest-blogging/. The post starts with "Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company."
I manage the guest post submissions to YouMoz here at Moz, and just today turned down a 2000-word post with original content because it didn't meet our standards of having actionable information for our readers, and had a blatant and unrelated link to the author's company. The good sties are getting a lot stricter about guest posting, especially in 2014.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The blog section of my website just got deleted, Would it get my website penalized if I posted the same content again?
The blog section of my website just got deleted, Would it get my website penalized if I posted the same content again?
Content Development | | DustChasersToronto0 -
URL Structure for Blog
Hi guys, Hope you are all doing well today. I have a questions with regards to our blog URL structure. The URL for the blog is /blog - however when you click on a blog post the "/blog" disappears completely and is replaced by the title of the post. So it is ".com/title-of-post" for example. Would it be better to keep the blog subdomain in the URL so it is ".com/blog/title-of-article" Any insight would be appreciated. My thoughts are that surely the second option above is ideal? Thanks Tom
Content Development | | National-Homebuyers0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Advice on how to handle Guest Blogging between multiple brands
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author? I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
Content Development | | cschwartzel0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Same SEO Impact for: ''blog.domaine.com/'' and ''domaine.com/blog/
I would like to add a WordPress blog to my online store. My shopping cart is BigCommerce. My store URL is: http://www.furnacefilterscanada.com I know the ''BEST'' option will be to have a blog like this: http://www.furnacefilterscanada.com/blog/ But I don't thing it is possible on BigCommerce platforme. If I can have a blog with this sub-domaine: http://www.blog.furnacefilterscanada.com will it be a efficient for SEO? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Name Some Ecommerce Sites That NAIL Blogging
Have a few favorites but would like to get some other people's opinions on some ecommerce sites that are doing blogging RIGHT. Who is supporting their online marketing with an amazing blog? One of my favorites is Backcountry.com's The Goat (http://thegoat.backcountry.com/) Let me know!
Content Development | | GManSEO1 -
What are the advantages/disadvantages of a blog residing on a website as opposed to free-standing and linked to site
I have a cleint with a web site and with 3 freestanding wordpress blogs - should we be housing those blogs on the site? should we combine them (its an insurance compnay with several business units). thanks
Content Development | | thirsty30