Link building - BBB, high quality associations and also botw.org
-
Hello,
We would like to gain some quality links to compete with the competition.
We already have about 70 backlinks.
We are an eCommerce site.
We are thinking of adding the following links:
BBB online
2 high quality PR5 associations in our niche (one is $500 and the other is $200)
A couple of less expensive but still quality partner listings, probably in the $40-100 range
For current and future Google standards, do you think these will improve things? Do you see anything wrong with adding these?
We want a clean link profile for as far into the future as possible.
Thanks.
-
Thanks Jane,
That makes everything except possibly the BBB not any good. Glad to know. That pretty much leaves us with content marketing. What's your opinion on the best online guides for developing content marketing in an industry where it's tough to find article niches, i.e. nobody links to the content in our niche.
Thanks, I'll close this soon.
Bob
-
I would stay away from botw.org to be honest - your time and money are better invested elsewhere than with traditional directories, even well-known ones. Google is well aware of how entries are made into directories like this and are perfectly capable of disregarding the authority that would otherwise be passed here. Suffice to say, I am not a fan of using directories for SEO purposes anymore at all.
Similar can go for the BBB but if you are comfortable that you are also doing this for visibility purposes, then the sole purpose is not SEO.
Other partnerships and associations can send good authority to your site, but be aware that if you are "paying for a link", Google may also be aware that the paid link opportunity exists and disregard / penalise it accordingly. What I mean to say is that any link you can easily find the payment terms for, Google can easily find the payment terms as well. Google would say that paid links should all be nofollowed (in which case, no problem, not no SEO benefit either). Again, this isn't my personal view on what an ideal web looks like, it's what Google regards as "how you should link."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High ranking nationally but not locally via google
A website I am working on is ranked very well in all tracked keywords at a national level, but not from a local standpoint via google. I find it weird that the site is on the first page if you search from many other states/towns/locations but not locally. Looked on Google Search Console and couldn't see any link to why this is happening. Figured we would clear out the htaccess for any redirect issues and hope it fixes it. Suggestions please? Never seen google do this. It is strange.
White Hat / Black Hat SEO | | SeobyKP1 -
Should a business requestion nofollow links from businesses it has commercial relationships with?
I am working for a motor homes company that works with a network of dealers. Having just analysed the site I notice that dealers are sending links to the site - lots of them. They are all follow links and are freely given. ADDED: There are upwards of a million new affiliate backlinks and then a load of pretty normal freely given backlinks with dealers who have commission arrangements, etc., with the company on motorhome sales. Now this doesn't feel right to me because even if it isn't purposefully manipulative, it may appear so because of clear commercial relationships between my client company and the dealer businesses. So I will recommend nofollow althought the site will lose a huge number of backlinks as a result. What are your thoughts on this?
White Hat / Black Hat SEO | | McTaggart0 -
Competitor Inbound Links Increase from 175K to 1 million in 1 month, how?
Hi all, I was recently doing some competitive analysis on external links/DA and came across something peculiar. A competitor of ours had their external links go from 175,179 in August to 1,141,365 in September. I've attached a screenshot showing the increase. The competitors domain authority also increased from 82 to 89 in the same time span. Has anyone else come across such a large link increase in such a short period of time, while also being rewarded for it? Obviously at first glance it seemed extremely black hat and unnatural, but I would love to be proven wrong. Thanks! Cw5tN
White Hat / Black Hat SEO | | mstpeter0 -
Do dead/inactive links matter?
In cleaning up the backlink profile for my parent's website, I've come across quite a few dead links. For instance, the links in the comments here: http://www.islanddefjam.com/artist/news_single.aspx?nid=4726&artistID=7290 Do I need to worry about these links? I assume if the links are no longer active, and hence not showing up in webmaster or moz reports, I can probably ignore them, but I'm wondering if I should try and get them removed regardless? I've read that google is increasingly taking into account references (i.e. website mentions that are not links) and I don't know if inactive spam links might leave a bad impression of a website. Am I being overly paranoid? I imagine disavowing them would be pointless as you can't attach a nofollow tag to an inactive link.
White Hat / Black Hat SEO | | mgane0 -
What EMD Meta Title should we use and what about getting links to the same C-Block IP?
Situation: Recently I encountered two problems with both internal and external SEO for my company websites.
White Hat / Black Hat SEO | | TT_Vakantiehuizen
This Dutch company has four websites on one server. Three closely related EMD(Exact Match Domain) websites and one overarching website. (Holiday homes rental websites) Vakantiehuizen-Verhuur.nl (overarching)
Vakantiehuizen-Frankrijk.nl (EMD)
Vakantiehuizen-Italie.nl (EMD)
Vakantiehuizen-Spanje.nl (EMD) Question 1:
What would be a preferable Meta Title for the EMD websites (homepage/subpages)? Keep in mind that the domains are EMD. The homepage will target the most important keywords and should not compete with subpages. Options for the homepage:
1. Vakantiehuizen Frankrijk | Alle vakantiehuizen in Frankrijk op een rij!
2. Vakantiehuizen Frankrijk | Vakantiehuizen-Frankrijk.nl onderdeel van Vakantiehuizen-Verhuur.nl
3. Suggestions? Options for the subpages:
1. Vakantiehuis Normandie | Vakantiehuizen Frankrijk
2. Vakantiehuis Normandie | Vakantiehuizen-Frankrijk.nl
3. Suggestions? And concerning the keywords in the beginning; is it wise to use both plural and singular terms in the meta title? For Example:
Hotel New York. Best hotels in New York | Company Name Question 2: Many SEOs state that getting (too many) links from the same C-Block IP is bad practice and should be avoided. Is this also applicable if one website links out to different websites with the same C-Block IP? Thus, website A, B and C (on the same server) link to website D (different server) could be seen as spam but is this the same when website D links to website A, B and C?0 -
RD and PA high but still not ranking
We picked up a client who before ourselves was just using link building as their SEO strategy. They came to us for on page SEO and overall guidance. We have done some targeted link building and did some work with their link building company to remove some links, however after doing some further diggings Im wondering if we still have some bad links? My reasoning for this is:- all the SEO work we have done on the pages are getting A reports in Moz (which is our back up check) the RD and PA for many of the pages we have focused on are higher RDs and PA's than the pages that rank on the first page Any suggestions?
White Hat / Black Hat SEO | | SocialB1 -
Opinions sought on outbound Links page.
Hello Forum, I'm about the remove my outbound Links page at: http://www.pictureframe.com.au/---obs--picture-frames-links.html I think that Google could be assessing this page as a link scheme, ie: I-link-you-if-you-link me. I haven't received any messages from Google about this but I think the page may be devaluing my site. What do you guys~gals think? Thank you for any and all feedback Paul the Picture Framer
White Hat / Black Hat SEO | | Picframer0 -
Buying Links
Hello, I have talked to many SEO companies about their services and rates. I noticed that all of them will buy thousands and thousands of links once you first join. That is why they always want a start-up fee, so they can purchase the links. I know the best method is doing it the ethical hard way of asking sites to link to them, but I dont have time to do that. I mainly want to know where the SEO companies buy their links from. I am figuring that them buying the links are not negatively affecting the sites or they would lose their clients if they got into black hat links. It must be good inorder for them to keep their clients. I was interested in buying links, but do not know who to trust. Does anyone have a recommendation?
White Hat / Black Hat SEO | | neeper670