Better modern-day-alternative to B2B email newsletter?
-
Hello!
I'm looking for a cool solution to a seemingly outdated concept and hope you can help. Here's the situation...
Our sales team would like to develop a new email newsletter that can be sent to prospects and clients quarterly. From my perspective, I would rather see them develop content for our website than for an email newsletter (which will disappear into the abyss).
Does anyone have an example of something that's a collection of facts, news, tidbits, etc., packaged for a website article as opposed to an email newsletter? I know I've seen people mention "daily digest" or "weekly digest" that are promoted via personalized emails or on twitter and the like, but can't find an example now.
Once this content-rich feature is developed for our website, the sales person could then draft a personalized message to either a prospect or client and tell them about it. Much more personal than an impersonal email newsletter.
Any suggestions?
Thanks in advance!
Erik
-
In case anyone stumbles upon this in the future, I just remembered the source I couldn't recall when I first posted this... paper.li
Still open to other suggestions if anyone has one.
Erik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Writing <200 word pieces of content in a 7.5 hour day
My employer has a content writer who is currently working on writing unique descriptions for many pages, on the order of around 150-200 words per piece of content. A recurring theme in this content is to write a list of features such as "it does X, X, X, X, X and X", which can sometimes happen a couple of times during the content and takes up a decent chunk of wording. This content does not require in-depth research over and above reading the about us page of some sites and looking at what services they provide, as well as some quick details like their payment and delivery methods etc. As well as that the writer also writes the Meta Description and then uploads these to a CMS. There are no other tasks. Considering the writer is doing this 5 days a week, 7.5 hours a day, and isn't getting paid a poor or trainee-type wage, what would you say would be an acceptable amount to achieve on the average day? The current average works out to around, or slightly less than 8 of these pieces of content each day. Thoughts?
Content Development | | crystal.fde1 -
How many articles are ok to publish a day on my website blog?
I have a blog on my website which is a part of the website. Currently I publish one article a day. Is it ok if I increase it to 2 a day? Is there any limitation in order not look negative to Google
Content Development | | AlirezaHamidian0 -
Is joomla better than wordpress let me know your thoughts
Hi, i am wondering if wordpress is better than joomla. We have been having a talk and been wondering if our main site www.in2town.co.uk should stay in joomla or if we should think about moving it over to wordpress. I would like to hear what people think, if wordpress is better than joomla for a magazine or if we should stick with joomla and forget about moving over to wordpress. It would be great to hear people's opinion and maybe some examples of popular magazines or newspaper sites that are using wordpress instead of joomla. It would also be interesting to know how hard or how easy it is to move across to wordpress from joomla. Would value your thoughts on this issue and find out which is better for seo. many thanks
Content Development | | ClaireH-1848860 -
The rel="alternate" tag
Hey guys and gals. So I run a hyperlocal blog and get a heap of press releases sent to me daily. I don't have time to rewrite each one before posting it to the website, so I am aware that I am duplicating content and possibly extracting link juice from the original source. Would using the rel="alternate" tag highlighting the source on each press release page fix this? Am I correct in saying this tag tells google that the content on the page is sourced from elsewhere? I also get requests from other sites for my original posts to be posted on their websites but I decline because of duplicate content, would asking for this same ' the rel="alternate" tag' fix on their website be wise? Thanks in advance JC
Content Development | | jonnycraft0 -
What is better joomla or wordpress
Hi, i am sites in joomla and wordpress but i am interested to find out what people think of joomla and wordpress and which is the better platform for websites, joomla or wordpress. I have read a lot about how wordpress is better than joomla then i have also read how joomla is better than wordpress so i would just like to know what people on here think. would love to see some examples of good websites in either wordpress or joomla
Content Development | | ClaireH-1848860 -
Is it better to have your blog open in a separate window?
I've set up a blog on one of my websites, however it doesn't open in a separate window. I know from looking at other blogs that they usually open in separate windows. Is that good practice? Will it make any difference to your SEO performance?
Content Development | | AAttias0 -
Emailing content to posterous
Posterous is setup to syndicate my content to my personal WP blog. After reading information on SEOmoz, I realize that Duplicate Content is not a good thing. Should I stop this process? Note: The way it works is I email a post to posterous and it posts it there and on my WP Blog and create a FB post and a Tweet.
Content Development | | CMCD0
