Better modern-day-alternative to B2B email newsletter?
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Hello!
I'm looking for a cool solution to a seemingly outdated concept and hope you can help. Here's the situation...
Our sales team would like to develop a new email newsletter that can be sent to prospects and clients quarterly. From my perspective, I would rather see them develop content for our website than for an email newsletter (which will disappear into the abyss).
Does anyone have an example of something that's a collection of facts, news, tidbits, etc., packaged for a website article as opposed to an email newsletter? I know I've seen people mention "daily digest" or "weekly digest" that are promoted via personalized emails or on twitter and the like, but can't find an example now.
Once this content-rich feature is developed for our website, the sales person could then draft a personalized message to either a prospect or client and tell them about it. Much more personal than an impersonal email newsletter.
Any suggestions?
Thanks in advance!
Erik
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In case anyone stumbles upon this in the future, I just remembered the source I couldn't recall when I first posted this... paper.li
Still open to other suggestions if anyone has one.
Erik
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