Turning traffic into community
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Hi Mozzers,
Using the strategies I learned here, my website has really started to take off :). http://orangeoctop.us/ is less than a year old and we are starting to get some serious traffic. Hundreds of thousands of people are visiting this month for videogame tips. We cover FIFA, NHL, Watch Dogs, etc...
The problem is... we have YET to build a community. There are so many visitors but 80% of them just view the tips and never come back. My goal is to build a community and connect users who are struggling to win. Offering a support system to help people get better together.
I love the community and gamification of Moz. Which is why I am here asking for help. Does anyone have actionable advice for building community? Or solutions that would work well with Wordpress?
Play hard!
Joey
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Hey Jen,
Amazing timing! Really good feedback.
As for a starting place, could you recommend any platforms or plug and play solutions? Where you can encourage engagement, promote community members, and send out emails.
There are a lot of options out there but most of them seem kind of archaic. Especially compared to the shininess of Moz Q&A and Youmoz.
Appreciate your help!
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Hey Joey!
I actually just gave a guest lecture last week on this exact topic. You should check it out on slideshare and see if it helps you out a bit! http://www.slideshare.net/jennifersablelopez/lopez-dedicated-passionate-community.
Thanks!
Jen
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Hi there,
There are always loads of methods an easy one is newsletters, if people are comming just to get tips why not offer them a newsletter right to their inbox with "latest tips" etc. you've then go their email and can begin to work out from there, Q&A or forums can work well but take a lot of effort to maintain, you really need to find out what a community on your site wants, if its tips why not give them a place to share their tips for their games etc.? Give them something to come back for.
Best Of luck.
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