Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Redirect URLS with 301 twice

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Redirect URLS with 301 twice

    Technical SEO
    4
    5
    2507
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AL123al
      AL123al last edited by

      Hello,

      I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this.

      We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND.  However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result.

      The problems I see are these unless he redirects again:

      1. The new simplified URLS  have to start from scratch to rank

      2)We have duplicated content - two URLs with the same content

      1. Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page.

      I understand that redirection has to occur but my questions are these:

      1. Is it ok to redirect twice with 301 - so old URL to the  "p" version then to final simplified version. Will link juice be lost doing this twice?

      2. If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed.

      Any help would be appreciated.

      Thanks

      1 Reply Last reply Reply Quote 0
      • KeriMorgret
        KeriMorgret @AlanMosley last edited by

        This type of structure also fits in nicely with your analytics package. You can look at all the visits to /toyota/ to see how popular that is compared with all the visits to /ford/, for example.

        1 Reply Last reply Reply Quote 1
        • AlanMosley
          AlanMosley last edited by

          If the p pages were only there for a small amount of time, then just forget them, as they wont have any links pointing to them.

          don't worry about the SERPS they will go way soon.

          but I would have renamed the HOME folder to a keyword. so that you get a keyword into your url.

          automobiles.com/toyota/camery

          is a better url than

          automobiles.com/camery

          KeriMorgret 1 Reply Last reply Reply Quote 0
          • AL123al
            AL123al last edited by

            Thank You Houses! Of course that is the soultion. I had been staring at the problem for too long that I couldn't see the wood for the trees!

            What would I do without Moz helpers!

            Thanks

            1 Reply Last reply Reply Quote 0
            • Houses
              Houses last edited by

              Ideally you don't want a redirect chain. It's best to redirect the old page to the new, missing out the middle one.

              Redirect the middle page to the new too.

              Hope that helps

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • aliho

                What is the difference between 301 redirects and backlinks?

                i have seen some 301 redirects on my site  billsonline, can anyone please explain the difference between backlinks and 301 redirects,  i have read some articles where the writer was stating  that  301 are not good for website.

                Technical SEO | | aliho
                0
              • alstam

                301 redirect from dynamic url to static page

                Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you

                Technical SEO | | alstam
                0
              • jsilapas

                Word mentioned twice in URL? Bad for SEO?

                Is a URL like the one below going to hurt SEO for this page? /healthcare-solutions/healthcare-identity-solutions/laboratory-management.html I like the match the URL and H1s as close as possible but in this case it looks a bit funky. /healthcare-solutions/healthcare-identity-solutions/laboratory-management.html

                Technical SEO | | jsilapas
                0
              • Tintanus

                Max Number of 301 Redirections?

                Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.

                Technical SEO | | Tintanus
                0
              • ptapley

                Meta descriptions and h1 tags during a 301 redirect

                My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.

                Technical SEO | | ptapley
                0
              • echo1

                Mobile URL parameter (Redirection to desktop)

                Hello, We have a parallel mobile website and recently we implemented a link pointing to the desktop website. This redirect is happening via a javascript code and results in a url followed by this paramenter: ?m=off Example:
                http://www.m.website.com                                 redirects to:
                http://www.website.com/?m=off Questions: Will the "http://www.website.com/?m=off" be considered duplicate content with "http://www.website.com" since they both return the same content? Is there any possibility that Google will take into consideration the url ending in "/?m=off"? How should we treat this new url? The webmaster tools URL parameter configuration at the moment isn't experiencing problems but should we submit the parameter anyway in order not to be indexed or should we wait first and see the error response? In case we should submit this for removal... what's the best way to do it? Like this? Parameter: ?m=off Does this parameter change page content seen by the user? - doesn't affect page content Any help is much appreciated.
                Thank you!

                Technical SEO | | echo1
                0
              • TitanDigital

                Can you do a 301 redirect without a hosting account?

                Trying to retire domain1 and 301 it to domain2 - just don't want to get stuck having to pay the old hosting provider simply to serve a .htaccess file with the redirect rule.

                Technical SEO | | TitanDigital
                0
              • CommercePundit

                Does it really matter to maintain 301 redirect after de-indexing of old URLs?

                Today, I was reading latest blog post on SEOmoz blog about. Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well This is very interesting study about 301 & How it useful to maintain traffic. I'm working on eCommerce website and I have done similar stuff on my website. I have big confusion to manage 301 redirect. My website generates new URLs due to following actions. Re-write dynamic URLs. Re-launch entire website on different eCommerce platform. [osCommerce to Magento Commerce] Re-name category. Trasfer one product from one category to another category. I'm managing my 301 redirect with old practice. Excel sheet data from Google webmaster tools and set specific new URLs for redirect. Hoooo... Now, I have 8.5K redirect in htaccess... And, I'm thinking it's too much. Can we remove old 301 redirect from htaccess or not? This is big question for me. Because, all pages are not hyperlink on external website. Google have just de-indexed old URLs and indexed new URLs. So, Is it require to maintain 301 redirect after Google process?

                Technical SEO | | CommercePundit
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.