My rank suddenly drop

[geefex6nsy]

Hi before i subscribe for MOZ i have hired a seo expert to do an optimization for my escort website, it was really hard since im not knowledgeable and have no clue about it also my niche is kinda hard as what everyone says.

The SEO did a good job ranking my site but in less than 2 weeks my ranking goes down and every time it happen what i do is call him and tell him about the situation and in just few days my rank goes up again and im in page 1 of google.

My question is, is that normal? like ranking drop in less than 2 weeks and he could easily rank me up in just few days?

I pay just to make sure that im on page 1, so every time he put my site on page 1 i pay for it. Gawd i still have no clue whats going on, i have a lot to learn, black hat, white hat, proper back linking, etc etc so i'd really love to know if its normal cause if it is then no point for me to learn SEO as he is doing job well done.

I was just afraid that he is doing this to rip me, not that i dont trust him but you know this days everyone needs something for a living

[geefex6nsy]

i am happy about this community as it helps me a lot thank you guys for your input i really appreciate it. Im gonna ask 1 more question to the community to help me enlighten.

thanks

[Houses]

Good advice above but I'd also ask him to educate you in SEO and his plan for marketing your site. Any SEO should be able to explain what they are doing for you and why - you are after all paying for them and it shouldn't be a 'dark art'.

If they don't help you, try and educate yourself using the great resources on this site and get another SEO...

[KarlBantleman]

As Tim said, if you are comfortable at looking at links and deciding whether they are good or not, then use opensitexplorer and see what links are pointing to your website. I think asking him for links is good to test whether he is keeping track of them or just building 000's of spammy links.

[TimHolmes]

NIcolas could also do some link digging himself... maybe look on www.opensiteexplorer.org and see what linked domains have been generated. Hopefully they willl be of a relevant nature to your site and not paid directory submissions etc.

For the site to bounce up and down the rankings it could be a mix of the recent Google Algorithm updates settling or like Karl mentioned some dodgy tactics for short term gain.

[geefex6nsy]

the domain was registered since 2012, maybe on monday i will ask him he doesnt usually reply on my email friday until sunday so i'll just have to wait.

[KarlBantleman]

Hi Nicholas,

This does seem to be strange and it looks like he is conducting some black hat SEO (dark grey at best!) on your website. Ask him for all the links that he has built to the website, if he says "that's impossible" then stop using him immediately because that is normally the reaction a black hat SEO-er will give.

If he does give you a list of links then have a look at them and ask yourself whether they match the content of the website they are on. If you are unsure, copy and paste 10/15 onto this post and I'll have a look at them for you. How old is the website?