Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we add our company's name in page title tag or not?
-
We have been adding our company (Townscript) name in all the page titles.
For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right?
Please help!
-
Thanks for your reply! True! In the next update we are removing the company's name as we need to restrict the title tag to 70 characters.
Thank you all!
-
Use the title for something better, something more descriptive (wow just think of all that extra space!).
Absolutely. I don't have space in my title tags for the domain. They are going to see the domain below the title in most search engine SERPs.
-
I am for adding the company name at the end. If a person is searching for a brand or company, you should have more than a few places where that name or brand is mentioned.
I understand that branding involves much more than this, but due to how the site is set up, I don't see anything wrong with it. You are not extending your title past the character count, not putting your name at the beginning of the title, etc. The page titles are already very short, so I see no harm in it.
With is being so easy to rip off anothers brand name with a domain or URL, I personally agree with using using a company name in the page title, unless your company name is extremely long, and jeopardizes the character count displayed.
Then, there is always this:
http://searchengineland.com/quantifying-brand-bias-search-results-rand-fishkin-moz-189824I'm sure some will disagree with me, but that's what makes the internet such a great place. Being able to agree to disagree
-
to add to what Dean said, think about how that title looks in the SURPs, what would improve its click rate?
-
Using your company name in the title tag isn't (generally) done with the intention of ranking for it. If you can't rank for your brand name, you've got bigger issues to deal with.
Adding the company name to a title tag is more for brand awareness. If people know your brand, it reinforces that they're in the right place. If you're not as well known, it gets that awareness going in the consumer's mind.
-
Think of it this way if you already rank for 'Townscript' with the domain name being a match. Why would you need to use this word throughout the whole site titles. I would recommend using it on some generic pages such as 'About Townscript' etc.
Use the title for something better, something more descriptive (wow just think of all that extra space!).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Colons in title tag?
Does Google view the colon as a keyword separator like it does with the pipe (|) character? Currently, our site automatically constructs the title tag based on the page name given by the user. Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines. My question is - should I consider getting rid of the colon from our title tags? To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes. The tags are constructed as follows: (brand)(model) : (size). Here's an example from our site: GENERAL ALTIMAX ARCTIC : 225/45R17 91Q The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way? Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?
On-Page Optimization | | kcourtem0 -
H2's vs Meta description
in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?
On-Page Optimization | | dhanson240 -
Add content as blog post or to product pages?
Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
On-Page Optimization | | azu25
Regarding the one product with more than 2,000 searches; This keyword is both the name of the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
2. More pages to crawl, index and rank..
3. More pages to post on social media..
4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
5. Commenting is available on blog posts, whereas it is not on product pages..
6. So much information could slow down the loading of product pages significantly..
7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...0 -
SEO Location Pages - ALT Image Tag Question
Hello Guru's, I have a Hire Website whereby you can rent products online. I have created different Location pages for these which are in essence the same pages page but with different location specific urls, title tags , on page content etc etc. This helps me to rank for local search. These location pages also display 20 products per page. My question is Should I make the ALT IMAGE TEXT location specific for each of the 20 products . Example - Steam Cleaner Rental in "location" or should I only amend a few of the Atl Image Texts to be location specific. I don't want to come accross as spammy in google eyes but I also don't want to be seen as having duplicate content , images etc etc What do you think ? thanks Sarah.
On-Page Optimization | | SarahCollins0 -
Does a page's url have any weight in Google rankings?
I'm sure this question must have been asked before but I can't find it. I'm assuming that the title tag is far more important than the page's url. Is that correct? Does the url have any relevance to Google?
On-Page Optimization | | rdreich490 -
Hiding Page Titles By Display None
Hi. I am new to this community, and new to SEO as well. A friend asked me to give them suggestions on onsite optimization for their Drupal website. I know page titles are very important, and usually they should be set to H1. (At least I think) This particular website has all their page titles set to H2 and they are using display:none in their stylesheet to hide them for graphic design reasons. What would be the most practical work around for this? We don't want this to appear sketchy in the eyes of the SE's, but putting page titles at the top of their pages really would take away from their graphical design. The second issue is that they use a module called Quicktabs for tabbed product specs on each page. Each tab is actually pulled from a post (called a node in Drupal), so each tab has it's own title that is an H2. So not only are they hiding the main page title, but they are hiding 5 others within the tabs, and their are 6 H2 elements showing up on each product page all set to display:none. Any creative suggestions? Hope that makes sense.... Thank you!
On-Page Optimization | | aprilm-1890400 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0