How many keywords per web page?
-
Hi, what is the technique for ranking for keywords?
Can you optimise a web page for more than one keyword? My moz report is telling me that a keyword I want to rank for is not in the page title, as it stands my page title has one keyword phrase.
Sorry for such a newbie question, my understanding is you home page carries the most weight, so you would place your most wanted keywords there?
The big question is, how many keywords per page?
David.
-
Ok fair enough, thanks for all the info!
There might be some golden content in me yet!
david.
-
One final thing. Be sure you are working on local search.
I don't share my websites in SEO forums. That produces competitors,
-
No guarantees.
Your content has to be golden, written about things that people care about.
Your site has to be unpenalized. If crappy linkbuilding was done you might have to clean it up.
-
have you a link to your site, I would realy like to see what you do.
David.
-
Sorry I haven't made myself clear. None of the 'crap' is on my site. They were writing articles, blog posts and they were being posted elsewhere, with a link back to my site.
I have been in a panic since last year when keywords stopped having a big impact on search results. I had keywords in my url which allowed me to put my head in the sand regarding link building. Google is such a massive client source but you need to be on first page.
So blog like crazy, let people know on facebook twitter, etc... obviously try and write inspired stuff, and it will all come back around?
David.
-
I want to respond to two things that you said. Just for perspective, I want to tell you what I do which is a different approach....
**I have just stopped using an Indian company who were writing crap content and placing on what looked like sites they had set up. **
I was not paying a lot but I never saw any difference in the 3 months I was employing them.
Most of the articles on my site cost between $500 and $1000 to produce. Some higher. Very few lower.
They all are published on my site. Not on other sites. Never. They are, in my opinion, "best on the web" for their topic. Place that on your own site. Don't build articles for other people's sites. They will compete with you.
People who visit your site will not be impressed by crap, nor will they link to it, share it, email it.
Your goal is to present yourself with the same quality work that you put into the bride's portrait.
The content that I produce takes over one year to rank well and start earning traffic. The articles that I write have a pay-back time of five years.
Raising your standards will raise your horizon.
-
Is this pro bono work? I have been stuck in short term strategies, I have just stopped using an Indian company who were writing crap content and placing on what looked like sites they had set up. I was not paying a lot but I never saw any difference in the 3 months I was employing them. Before that it was a Uk small firm, but neither have done much.
It's all about confidence isn't it? I'll be honest I wanted an easy life, but I think paying for SEO does not work anymore. I intend to get blogging and build it up the right way.
David.
-
I think as a wedding photographer there are not that many long tail phrases,
The number of phrases that bring paying traffic for weddings might be small but the number of phrases that you can write informative stuff about to earn links, likes, shares, etc is enormous. This is the content that will power your site to the top of the SERPs, not just qualify you to appear for the money keywords. Money keyword traffic usually does not earn links.
Also, I know wedding photographers in the USA and they are busy photographing every day of the week. On the other days of the week, they are taking portraits of kids for parents, of grandmas for their children, of products for retailers, of real estate for homesellers, of pets for people who love them, of home interiors for designers, of flowers for gardeners, of sports teams for their sponsors.... Tons of content there for earning clients and earning links.
-
I think as a wedding photographer there are not that many long tail phrases, You state on your profile good content will beat SEO. A seminar I attended hosted by a wedding photographer ranking nationally (UK) said all he has ever done is blogged and let people know about it on twitter and facebook. This is what he recommended, find your voice and start talking about it.
David.
-
The links could be down in the footer such as
Location:
- Manchester
- Liverpool
- London
- Bolton
Then having them as their own pages (url example) www.domain.com/manchester-wedding-photograph/
Each as their own targeted landing page for the keywords such as Manchester Wedding Photography. Make the landing pages similar to y our homepage in layout / content and images but all unique so that Google doesn't penalise you.
-
where would they exist in the website? would they have tabs in the menu?
again apologies for the newbieness.
-
Funnily enough I'm from Manchester / Bolton..
What i would do in your case as i see your website currently targets Liverpool on your homepage. I would setup additional landing pages for example:
- Manchester Wedding Photographer
- Preston Wedding Photographer
- Bolton Wedding Photographer
Make these landing pages unique in their content and imagery then start to build some links back to them and your main url from local directories such as yell and thomson local.
-
The content that I write is usually about one short-tail keyword that I really don't expect to rank for because it is usually quite difficult.
My optimization is to write a long article that hits many interesting facets about that one short-tail keyword. I use wordtracker or another form of keyword research to make a big list of the interesting subtopics that people are searchin' for. Then I write directly to them.
The result is that I have optimized for millions of long-tail keywords that together pull in more traffic than I would have gotten out of the one short-tail keyword, and because I have covered all of the details that everybody everywhere is searching for I occasionally rank #1 for that one short-tail keyword that I thought was too difficult and millions in the long tail.
Stop messing around and try to rank for everything.
-
HI thanks for the response. What is strong enough? If I am trying to break into other areas ie manchester my keyword 'manchester wedding photographer' unless placed on the home page is not really going to have a chance is it?
A friend who is in the wedding video business has all of his keywords in the title tag of his home page (about 10) and he does ok in other areas. I must admit the video business is not as hard to rank in but it's food for thought.
David.
-
They say target just one keyword but if your page is strong enough then you can rank for several. Your homepage is the strongest in most cases as this is the URL people link back to and the portal to your website. If it is a strong enough landing pages for your main keywords then yes target them on the homepage.
Also see: http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with indexed pages that you can't find any keywords for?
You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search? The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For. What's the better option? just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case OR optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot
Keyword Research | | SearchStan0 -
Should we target Outsource and Offshore on same page?
While doing keyword research I found out that there are 2 keywords with same search count and difficulty level.
Keyword Research | | harshal.khatavkar
Outsource Engineering Design India
Offshore Engineering Design India My question is, should I create 2 separate pages for these keywords with the addition of their extended related keywords or just keep one long page with both these keywords targeted? Technically, Outsource and Offshore have separate meanings but on SERP it seems like both are searched for the same purpose. Can you please share your views on this? Thanks0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
Does SEOmoz account for keyword variations?
If I want to know my rank for bank account, do I need to list bank accounts as well or will my ranking include variations? Also, if I use the word bank as a keyword, will any search that contains the word bank (even when other words are included) count towards the ranking for that word? Or would I need to add additional keywords like dallas bank, local bank, etc?
Keyword Research | | Mpulliam0 -
Creating a new page versus adding to existing page (for targeting a keyword phrase)
What are your considerations when deciding whether to create a brand new page versus adding content to an existing page when targeting a new keyword phrase on your site? My thought is that if it is mildly competitive, a new page would make more sense since you can optimize the title tags and URL. But if it is long tail and low competition, you would be better off to add a paragraph to an existing page to minimize diluting your website by adding more pages.
Keyword Research | | ProjectLabs0 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
Why is Adwords Keyword Tool showing zero search volume for popular keywords?
When I try to ascertain search volume for the the words "pills" "drugs" and "medicine" it is showing "-" for all types of search volume, including phrase, exact, and broad. Why is this?
Keyword Research | | nicole.healthline0 -
How to target very broad, umbrella keywords on the homepage
Hey there SEO Mozzers, I'm new to the SEO Moz community and would genuinely appreicate any advice/input on this topic. I'm part of the online marketing team for a UK-based site called Tendea.co.uk. We operate an introductory platform for enabling the connection between parents and families seeking care services (childcare, pet care, senior care, home & garden care, etc.) and individuals providing care services (babysitters, nannies, pet sitters, housekeepers, etc.). To take a US site for comparison, the services are very similar to those offered by Care.com I'm currently having a bit of difficulty as to what very broad, umbrella keywords we should be targeting for the homepage, primarily in the meta title/description. We've started with keywords such as "care, family services, care services, and family care", but I think these terms are almost too generic and aren't necessarily terms we really want to be ranking for. I suggested to our in-house SEO team that we just target some of our strongest keywords from each of the individual care categories for the homepage (babysitter, pet sitter, housekeeper, caregiver, etc.). They were against this idea, though, as we have separate subfolders that target the individual care categories and their specific keywords (tendea.co.uk/childcare, /pet-care, /elderly-care, etc.) Essentially the argeument is that we don't want to be targeting these terms on the homepage and on a separate subfolder page, as then the two pages would be competing for each other's keywords. Instead we're being encouraged to find some sort of umbrella terms to target for the home page that can encompass all of the care categories. For comparison's sake, I took a look at Care.com's meta data and it targets all their specific keywords for the various care categories "Babysitters, nannies, Child Care & Senior Home care - Care.com". Is this the right kind of strategy to take, or do you guys have any suggestions for much broader, umbrella keywords to target on our homepage? Thanks in advance for your input! -Mike
Keyword Research | | Tendea0