Naming Pictures
-
Think of our company as a real estate company, having hundreds of homes, each home has an optimized page and comes with a WP light box and 15 specific photos of a property.
The code of the property would be unique, and so is the title tag (key phrase) for each property unique. Each property has a picture of the front, the living room, the master bedroom, a bathroom, the pool, the kitchen...
Say the home code is HC007FE and the keyword is "greatest home example ever".
How would you suggest naming the pictures and additionally the alt txt for these pictures?
Thanks for your help!
-
I like to name at least one of the pictures with the exact keyword I'm targeting in the title tag: greatest-home-example-ever.jpg and then the alt attribute would be "greatest home example ever". Then, for other images on the page, use similar, but varied file names and anchor text, such as: great-home-example.jpg, greatest-home-example.jpg, etc.
I have no idea if this helps rankings or not, but I also like to optimize the meta data in the image. I figure it might help, so why not! If you're using Windows, you can right click on the image, choose properties, click the details tab. Put the keyword in the title, subject, and comments. I'm sure you can do it on a Mac as well, probably just as easily.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[HELP!] File Name and ALT Tags
Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!
On-Page Optimization | | bubblymaiko0 -
Internal Linking : File Name or URI/filename.html
Hi, For crawlability, what would be the best way to do internal linking. /aboutus.html or www.xyz.com/aboutus.com Would this make any difference to the website in terms of SEO or bot crawling the website? Regards, Sree
On-Page Optimization | | jungleegames0 -
Why Isn't Google Authorship Showing My Picture?
I have several clients and the Google Authorship images used display in the search results for all of them. About a month ago all of the images disappeared, however it still displays "by <name>, indicating that Google Authorship is working -- it just doesn't show the image (see screenshots). The image follows the guidelines, and we've got the rel author tag in place, with a link back to Google. </name> When I use the Google Structured Data Testing Tool it shows that authorship is properly functioning. I'm completely stumped. Does anyone have any ideas why this may not be working? Here's two examples of the sites with Authorship not working properly (screenshots below): criminalattorneylongislandny.com
On-Page Optimization | | socialfirestarter
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.53.10 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.44.12 PM.png attorneytonyadderley.com https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.36 PM.png
https://dl.dropboxusercontent.com/u/3786946/Screen Shot 2014-01-03 at 12.52.52 PM.png0 -
How would you target alternative names for your product with the use of internal/landing pages?
Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage. Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website. e.g. enterprise portal, enterprise information portal (EIP) or corporate portal Any suggestions would be most welcome
On-Page Optimization | | alexpeps0 -
Should you use long tail keyword phrases in page names
for example if I was trying to rank for "spokane furnace repair" is it good or bad to name the page something like "spokane-furnace-repair.html"
On-Page Optimization | | Superflys0 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
What if it is a domain name
The suggestion is that my keyword food truck be in the URL of gourmetstreets.com. But what if my URL which is the domain name of the site does not contain the keyword? I cannot change the domain name, can or should I? Thanks
On-Page Optimization | | richwebstudio0 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1