What if it is a domain name
-
The suggestion is that my keyword food truck be in the URL of gourmetstreets.com. But what if my URL which is the domain name of the site does not contain the keyword?
I cannot change the domain name, can or should I?
Thanks
-
Good responses
Having a look at your site.. another option you could look at is to create a "food-truck-franchise" landing page, i.e.: http://gourmetstreets.com/food-truck-franchise (with content targetted to food truck fanchises & links to each different franchise type)
And have all the franchise pages site in a folder beneath:
- http://gourmetstreets.com/food-truck-franchise/american
- http://gourmetstreets.com/food-truck-franchise/chillipeppers
- http://gourmetstreets.com/food-truck-franchise/deli-cuisine
From that "parent" page you could create a whole heap of knowledge base articles:
-
Excellent response by Andrew. I would add that you should also create specif pages on your site for some of your long-tail keywords and include those keywords in your URL.
Example: www.gourmetstreets.com/food-truck-franchise-oppertunities/
or like the one you already have http://gourmetstreets.com/how-to-start-a-food-truck-franchise/
-
HI Richard,
While it is commonly regarded that a keyword loaded URL is a ranking signal and beneficial to rankings, you would really want your full keyword target 'food truck franchise' in the URL to get the full benefit you are referring to.
That said, Google is placing stronger focus on 'brands', and the leading SEO's feel keyword loaded domains will hold less value over the coming months/years.
Looking at your website, 'Food truck' on its own is quite generic and will generate a lot of irrelevant traffic even if you did rank well with it. I would focus your efforts on 'offsite' SEO and link building related to people looking for franchise/new business opportunities via blogs, guest posting, local business forums, startup/entrepreneurial forums etc etc for your 'food truck/business franchise' related keywords.
Hope that helps.
Cheers,
Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With the release of so many domains from .expert through to even .xyz why don't we see many around the top of SERPS?
And should I use one of these to create a nice looking site, invest time, energy, resource, money or will I simply regret it later and stick to the main TLDs? First question on Moz (yey)
On-Page Optimization | | LGG1230 -
SEO for a Domain which contains Multiple individual sites
My website structure www.example.com (wordpress installation number 1)
On-Page Optimization | | kevinbp
www.example.com/forum/ (vbulletin installtion)
www.example.com/shop/ (wordpress installation number 2) Each of these individual pages contains a fresh wordpress/vbulletin installation with their individual admin control panel. Am i doing this website entirely wrong? Is my website considered as a single website or does Google classify it as 3 different websites? My Ranking page is, www.example.com, and by blog post is www.example.com/forum/blog. When i do a link within my blog entry to my main ranking page, does it count as external or internal link?0 -
Domain authority dropped a lot in last month
I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
On-Page Optimization | | mfrgolfgti0 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
How can I maintain my website's authroity if I change the domain name?
I have 2 sites. Site A is doing well and growing, but has a low Domain Authority. Site B is older, has a higher authority but I want to retire it as the site's topic is well dated. Can I move all of my content on site A, to site B, change site B's name to Site A's name keep its higher authority and add all of the content and 301 redirect from site A to site B? Whew, Thanks for any thoughts, Jeff Strassman
On-Page Optimization | | biggieshaws0 -
Tools for seaching for keyword rich domains
Could I get some recommendations please for tools that will help me find keyword rich domains in my space. Also I did try out the Go Daddy bulk domain checker (just copy and paste domains into box) but it doesn't let me bulk search .co.uk domains. Any ways around that one?
On-Page Optimization | | Clicksjim0 -
Negatives to using custom sub domain?
So - being photographers, we have our main website, but also, we use a hosted service for all our client galleries (www.zenfolio.com) So, in effect, we have two websites: Our main informational website Our client gallery/proofing website The client gallery has back links to our main website - so, when people are viewing their gallery, they can easily get back to our main site. We also have thrown a few of our preferred keywords in there for SEO purposes. The gallery has thousands of pages which link back to the main site. So.. the client gallery URL can either be: http://ourbusinessname.zenfolio.com OR we can have it so it uses our own domain, such as: http://gallery.ourbusinessname.com The question is, which domain name will benefit the back links more? Our custom subdomain (which links to our main domain) or, using the Zenfolio domain (which is external to our site). Or, is there no real difference either way? Or.. do I make no sense?
On-Page Optimization | | blitzna100 -
Should my client remove "SEO" from the XML sitemap name?
I have suggested to a client with limited content on their site (considering it's in a very competitive sector with oceans of content possibilities!) that they probably shouldn't name the XML sitemap featuring their "seo content pages" (I hate that terminology BTW!) - google_sitemap_seo.xml My reasoning is that if I was a Google engineer or Google bot, I would probably ignore and disregard those pages because they are most likely poor quality content/doorway pages/boiler plate pages/ "enter your descriptive phrase here" pages. The push back from tech is that it doesn't make a difference so we're not going to do it.
On-Page Optimization | | Red_Mud_Rookie0