Right page to place the Schema code for global business
-
I have two questions:
1. Schema code for Global business: As a company which works with clients across the globe, we like to create a well defined schema that doesn't limit and appear as a Local Business to Google. I assume "http://schema.org/LocalBusiness" means a local business to Google. If we use it, will be be affecting the ranking in global searches?
2. Page and location to keep the code What could be the best place to keep the schema code in a web page? - Homepage/ About us page / contact us page and Footer links are the options. I hope applying CSS on it too wouldn't be an issue.
Looking forward to learning your thoughts.
-
You can still utilize this form of rich snippets using XHTML
_"In general, RDFa uses simple attributes in XHTML tags (often or _
) to assign brief and descriptive names to entities and properties."
https://support.google.com/webmasters/answer/146898?hl=en&ref_topic=6003477
Simply update your site it is not a hard thing to do I would recommend using an HTML 5 boilerplate things are only going to get better for HTML 5 sites and Harder for HTML 4.
if it will not validate using HTML 4 and you are not comfortable trying to get it to work even using
googles highlighting tool which allows you to highlight rich snippets or schema then place it into your website.
https://support.google.com/webmasters/topic/3068649?hl=en&ref_topic=4600447
use an HTML 5 Bpoiler plate if you keep having problems.
All the best,
Thomas
-
But we get error Thomas:
Line 198, Column 41: there is no attribute "data-id"
at
-
It will work
-
Thank you Thomas for the very detailed response. This gives me better insight on Microdata.
One last question:
Out site is written in XHTML and not in HTML5 and we use the following Doctype
Now Its not valid with W3C XHTML when we tested, Is it just wrong DocType or should we completely rewrite with HTML5?
Thanks,
-
#1
As long as your website is targeting the right country and using the right language using schema will not harm anything it will improve it.you can use this tool and the one below it to create a organization or corporation schema
http://schema-creator.org/organization.php
http://www.feedthebot.com/tools/address/doit.php
Address structured data codeA. Check that your address is correct
Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United StatesB. If address is correct copy the code below
<div itemscope itemtype="http: schema.org="" postaladdress"=""> Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United States </div itemscope itemtype="http:>http://www.microdatagenerator.com/
http://www.html-5.com/microdata/schemas/
http://hackage.haskell.org/package/metadata-0.2.0.0/docs/src/Text-HTML5-MetaData-Schema-NGO.htmlLocal SEO will not take away from a multinational corporations ability to rank. It will just give you stronger rankings in or around your headquarters in addition to depended on the type of business you have your shops and/or offices. Local schema
http://schema-creator.org/
http://www.microdatagenerator.com/local.php
Local Business Information: Copy and paste into a notepad before putting on your page:,
Phone: You can simply keep the local part out and keep the company's various or single addresses up to par with http://www.feedthebot.com/tools/address/doit.php
#2
Schema and the knowledge graph which requires schema will be instrumental in so many different parts of the website that as long as it is in a natural Spot. For instance if your company has the address listed at the footer of every page it is not spammy use schema similar to the feed the bot postal address schema it is telling the truth and it is doing a good job at it.
You even lose the local part.
The thing is that there are so many new things that are being used when using schema for instance using it in the CSS is not wrong at all many people do that with their logos in order to get them more recognition.
http://www.microdatagenerator.com/organization-logos-schema/
The only time you would be abusing using schema would be the same way you would do anything black hat by looking at it as something that you can try to take advantage of the natural flow of the site and trying to trick Google is only sure not doing that you are not going to be in hot water. Good examples are video, events, reviews, authors all of them can use schema
http://www.microdatagenerator.com/thing-generators/http://www.microdatagenerator.com/image-object-schema/
Knowledge Graph
is based partially on schema and will be used very frequently more & more in the future.Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Categories for Google My Business pages - do they need to match terms on website?
I have a chiropractor client with three locations. Because the Chiropractor category is very competitive, whomever originally set-up their GMB pages elected to use the category "Pain Control Clinic" for two locations, and "Medical Center" for the third location. They rank badly for these categories. Their website does not contain many signals for pain control or medical center; it is very much chiropractor focused. Is this something Google takes into consideration when deciding how to rank GMB pages?
Local Listings | | Marce5210 -
How has the MOZ community used the new query data from Google My Business?
Our team has been diving into the wealth of knowledge that the Google My Business query functionality has created for us. In an effort to start the conversation on best practices, we're interested to hear how the MOZ community has used this data. Excited to hear how the community is using the data!
Local Listings | | ReunionMarketing1 -
Has anyone tried using AMP links in Google Business Listings?
We have a client with multiple locations, and Google Business listings for each location. We've also created AMP pages for each of those location landing pages, and they're ranking on page one of their main queries, just below the local pack. We're wondering if anyone has tried pointing a GMB website listing at an AMP page, or if there are considerations to keep in mind before testing it out. So far, we've discussed whether to use the AMP url (amp.domain.com) or the Google viewer url (google.com/amp/s/amp.domain.com), and potential concerns for desktop users.
Local Listings | | WompM0 -
Google My Business - two businesses, same location
I have client that has developed a new brand targeting a specific segment of their wider market - the more price sensitive customer. They have launched a website for this brand, which specialises in promoting special offers. Both operations have the same physical address and the new brand - that targets this niche, I believe has been set up as a service-area business on Google My Business. I think they should change this as they do publish their address on their website and do on occasion welcome customers on their premises. My question - at last! - is that can both businesses exist on Google Maps - with the same business address and is this the right way to proceed if I want to target directory listings for the new brand. Any thoughts welcomed! thanks.
Local Listings | | nathangdavidson21 -
How can I submit Baidu business listings if I live outside of China?
A client of our wants to manage business listings for three locations in China. We wanted to submit to Baidu but from what I've learned this is highly regulated (you live in China, pay a fee and call them to confirm). This is the only article I could find about submitting to Baidu: http://www.nanjingmarketinggroup.com/blog/baidu/how-can-baidu-maps-help-my-business Are there any conduit or 3rd party services available that can handle this? Thanks
Local Listings | | RosemaryB0 -
Google My Business listing - listed at CLOSED (how do I open)
Good afternoon Mozzers, I hope you can help me. I have a business listing, which is listed as being "PERMANENTLY CLOSED". In fact the business is OPEN it has just changed business name. I have ownership of the listing. I have "reported an issue" to Google and asked them to list as open, however how long will this take? Is there anything I can do to fast track this and limit the business impact? Any help welcomed, Ben
Local Listings | | Bendall0 -
I don't have a business address, Any problem?
I am targeting local area, Melbourne in Australia. My business address is my private (home) address and I don't want to list it as we don't have a shopfront, and I don't want my personal address online. Is there a way to get around this? Web site - brandstenmedia.com.au Services - Aerial Photography & Videography
Local Listings | | Green.landon0 -
Correlation between ranking on Google organic result page and ranking on the local listing
Hi Moz fans, A quick question: any correlation between ranking on Google organic result page and ranking on the local listing or vise versa? Thnx Saab
Local Listings | | S.Saab0