Right page to place the Schema code for global business
-
I have two questions:
1. Schema code for Global business: As a company which works with clients across the globe, we like to create a well defined schema that doesn't limit and appear as a Local Business to Google. I assume "http://schema.org/LocalBusiness" means a local business to Google. If we use it, will be be affecting the ranking in global searches?
2. Page and location to keep the code What could be the best place to keep the schema code in a web page? - Homepage/ About us page / contact us page and Footer links are the options. I hope applying CSS on it too wouldn't be an issue.
Looking forward to learning your thoughts.
-
You can still utilize this form of rich snippets using XHTML
_"In general, RDFa uses simple attributes in XHTML tags (often or _
) to assign brief and descriptive names to entities and properties."
https://support.google.com/webmasters/answer/146898?hl=en&ref_topic=6003477
Simply update your site it is not a hard thing to do I would recommend using an HTML 5 boilerplate things are only going to get better for HTML 5 sites and Harder for HTML 4.
if it will not validate using HTML 4 and you are not comfortable trying to get it to work even using
googles highlighting tool which allows you to highlight rich snippets or schema then place it into your website.
https://support.google.com/webmasters/topic/3068649?hl=en&ref_topic=4600447
use an HTML 5 Bpoiler plate if you keep having problems.
All the best,
Thomas
-
But we get error Thomas:
Line 198, Column 41: there is no attribute "data-id"
at
-
It will work
-
Thank you Thomas for the very detailed response. This gives me better insight on Microdata.
One last question:
Out site is written in XHTML and not in HTML5 and we use the following Doctype
Now Its not valid with W3C XHTML when we tested, Is it just wrong DocType or should we completely rewrite with HTML5?
Thanks,
-
#1
As long as your website is targeting the right country and using the right language using schema will not harm anything it will improve it.you can use this tool and the one below it to create a organization or corporation schema
http://schema-creator.org/organization.php
http://www.feedthebot.com/tools/address/doit.php
Address structured data codeA. Check that your address is correct
Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United StatesB. If address is correct copy the code below
<div itemscope itemtype="http: schema.org="" postaladdress"=""> Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United States </div itemscope itemtype="http:>http://www.microdatagenerator.com/
http://www.html-5.com/microdata/schemas/
http://hackage.haskell.org/package/metadata-0.2.0.0/docs/src/Text-HTML5-MetaData-Schema-NGO.htmlLocal SEO will not take away from a multinational corporations ability to rank. It will just give you stronger rankings in or around your headquarters in addition to depended on the type of business you have your shops and/or offices. Local schema
http://schema-creator.org/
http://www.microdatagenerator.com/local.php
Local Business Information: Copy and paste into a notepad before putting on your page:,
Phone: You can simply keep the local part out and keep the company's various or single addresses up to par with http://www.feedthebot.com/tools/address/doit.php
#2
Schema and the knowledge graph which requires schema will be instrumental in so many different parts of the website that as long as it is in a natural Spot. For instance if your company has the address listed at the footer of every page it is not spammy use schema similar to the feed the bot postal address schema it is telling the truth and it is doing a good job at it.
You even lose the local part.
The thing is that there are so many new things that are being used when using schema for instance using it in the CSS is not wrong at all many people do that with their logos in order to get them more recognition.
http://www.microdatagenerator.com/organization-logos-schema/
The only time you would be abusing using schema would be the same way you would do anything black hat by looking at it as something that you can try to take advantage of the natural flow of the site and trying to trick Google is only sure not doing that you are not going to be in hot water. Good examples are video, events, reviews, authors all of them can use schema
http://www.microdatagenerator.com/thing-generators/http://www.microdatagenerator.com/image-object-schema/
Knowledge Graph
is based partially on schema and will be used very frequently more & more in the future.Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
Removing a page in GSC - anyone done this?
I've deleted a bunch of pages, but they're still indexed by Google and showing up 404s. All links to these pages have been removed. Because they're showing a 404, our web dev team are saying that they can't implement a noindex tag, so I came across this - https://www.google.com/webmasters/tools/removals Anyone tried this? Or got a better idea? We've also added all the pages to robots.txt but they still haven't been de-indexed. Cheers, Rhys
Local Listings | | SwanseaMedicine0 -
Why would a website link disappear from a Google Place listing?
Hi, a local non-profit recently re-branded their name from MacDonald Center to Maybelle Center. When they updated their business information their website link disappeared. They've updated from within and dashboard to no avail. We've requested edits/updates via Google Map maker but it says Denied. Here's a URL for the SERP result. Note the button for "website" would normally appear by the button for "directions" https://www.google.com/search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=maybelle center portland&oq=maybelle center portland&aqs=chrome..69i57j69i59j69i61.4316j0j7 Can someone please explain why this is happening and how we can fix it? They are a great community organization who's about to receive some media coverage and we'd really appreciate it if users hearing about the group be able to easily access their new website. They are aware of their duplicate listings but, typical of non-profits, have limited time and funds so are prioritizing to address more urgent issues first. However, I don't believe duplicate listings would cause such an issue but please let me know if I'm wrong here
Local Listings | | Flock.Media0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0 -
Multiple locations for business displaying in search
I have two locations for my business but now if I search for the term "car medics" on Google search only one of the locations display now. I'm not exactly sure when this change happened but If you refer to my August screenshot http://puu.sh/lACx7/6329ef916e.png compared to today's screenshot http://puu.sh/lABPS/415fa451c1.png. The search results used to display both locations which is exactly what I wanted. How can I have this corrected? I don't want people to think I only serve at one location. I specifically made two location pages instead of listing both on a single contact page on my website to delineate I have two locations. Yes I understand both locations will come up if I check Google Maps but I want the same thing for on Google search as well.
Local Listings | | FPK0 -
Best practice for setting up multiple Google Places listings?
Hello, My client has just opened up two new smaller offices which I now need to have listed on Google Places as the primary office is. How is this done (using best practice)? Thanks
Local Listings | | Martin_S0 -
Is there a way to see if a Bing Places Listing is verified?
For example, Google has a badge for verified listings. I was wondering if Bing had something similar.
Local Listings | | bks_seo0 -
How to get listed on Google My Business without any physical location ..?
I want to know the process to get listing on Google my business. I have a website, domain email ID, address all information, but Google is asking for Storefront photo. So, please suggestion me the process to get listing on Google Local Business without any storefront. Thank you.
Local Listings | | 1akal0