Best Facebook content to share?
-
What is the best kinds of things to share on Facebook pages? I read conflicting results on the matter.
In my experience memes and funny pictures get the best results. Next is creative art or user generated things.
Videos and links to my site, even when they are funny or high quality pieces, get almost no interaction. Videos will basically get ignored and sent out to very few people.
-
That's interesting as all of my pages see the opposite. Straight text gets minimal results for me.
-
Hi Noah,
I have an example of something I've noticed on our Facebook page. If I write out a quote in plain text, it gets seen by way more people than if I post it as a meme/jpg. I think I read something that confirmed this for me on a general level, but it definitely effected our results.
Best,
Ruben
-
I'd like to add that what gets shared by one audience doesn't necessarily get shared by a different audience. Some companies get a lot of product support questions via Facebook, and their Twitter feed is where they put out their fun photos of the office. For Moz, it's the opposite. We generally get more responses from people on Facebook by sharing what the office looked like during the World Cup, and much of our Twitter presence is responding to questions.
-
There isn't a silver bullet. Social Media marketing is constantly changing, and what got shared last week may not work this week. What you will want to do is study your competitors to see what your niche is doing, and create a content plan based off of that. Is it images? Is it posts about good hygiene?
From there you will want to figure out when people are engaging on your pages, and in your industry. Rand created an awesome post about analyzing when people are engaging with you a few weeks back:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Likes
Hi, Our Facebook account has 94,382 likes but Moz said that we have a total of 520 likes on Facebook. Could you let me know why Moz is not displaying all of them? Many thanks Antonio
Social Media | | One2OneDigital0 -
How to embed on a web page a box "tell your friends on facebook what you just purchased"?
I saw this on amazon's ordering page. Is it possible to put this on any given web page? I would love to see this on my ordering page.
Social Media | | Juergen-1194810 -
Can I use The keyword "Facebook" in my Google Ad in Adwords?
Hey everyone, I'm doing an adwords campaign and was wondering if I can use the keyword "Facebook" in Google Adwords Ads? Thank you!
Social Media | | jhinchcliffe0 -
Facebook City Places Pages
I would like to know how a business with multiple geographic locations can be listed on the Facebook City Page for each of it's separate office locations? Would you need to list the address of each office on the business' Facebook Business Page? Is it even possible to list more than one address per Facebook Business Page? Thanks!
Social Media | | CQMarketing0 -
Facebook comments plugin moderation
Hello I am trying to integrate the Facebook social plugin http://developers.facebook.com/docs/...gins/comments/ into my website. So far I have included the HTML 5 code in my site and it is visible, but how can I moderate the comments before they are being posted? I have included into the header of the root of my site but when viewing the comments area on a page within my site I cannot see any moderation options? Hope this makes sense and someone can help Many Thanks
Social Media | | ocelot0 -
Facebook Check-In Changes
Can someone please direct me to a good article on how the recent facebook changes to how check ins are calculated affect SEO? Or even give me an explanation here?
Social Media | | HamiltonIsland1 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0 -
Help with Brands Facebook page
Hi Guys I desperately need help on this one.......I have taken over the management of a Brand's facebook page and have some concerns as to how it was setup. The account was opened by an individual that has a personal account but they did not open the brands page from their personal account...instead they used a slightly different email address and opened a new page business account. I am not able to comment on any comments on this account and i am assuming it was as a result that there is no "profile" (not sure). Should i go ahead and create the profile with the details of someone at the brand? or how should i proceed to rectify this......am i not able to comment as a result of not having a profile?? help! UpDate: The comment issue has been resolved and it seemed to be browser / firewall related...never happened before...very strange
Social Media | | nomad-2023230