URL structure for local SEO

[remkoallertz]

Hi fokes, question; which url structure is best for local rankings. For example: when I want to rank on the keyword: "Plumber Londen". And I dont have plumber in my brand. What is the best url structure:

example.com/plumber/londen

example.com/plumber-londen

[_nitman]

Nice answer Jane. This probably answered many questions (that I had in my mind before reading your answer) related to the best URL I can have for my website. Cheers!

[remkoallertz]

Ok Jane clear! thanks

[JaneCopland]

Hi there,

This somewhat depends on the structure of the website. These are the options, using the structural idea you have put forward:

example.com/plumber/london

example.com/plumber-london

example.com/london/plumber/

example.com/london-plumber/

The first would be a good structure if you have a parent "plumbing" page, which links to a range of locations in which you have plumbing services listed: London, Manchester, Bristol, etc. Each location would have its subfolder after /plumber/

The second example would work if you do not have a London page or a Plumbing page, but just a page about plumbers in London. This is true for the fourth example too.

The third example would work best if the parent page is a page all about services across London, them you have a page about plumbers coming off that page.

You should be able to rank any of these structures, but I would say this relates more to the hierarchy of the website than it does anything else.