Google Auth and brands/individuals problem
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So you can auth pages with personal google+ profiles - and its being suggested by some that this could now help rankings if that person has lots of people in their circles.
So what about brand/companies content? why cant they auth the content with their Google+ profile to get the content ranking better.
It doesn't seem right an individual blogger can do this but a company cannot who has written lots of guides.
An example is a holiday company has written some awesome content on resorts around the World - how to use the auth for that content to rank higher? - currently only possible to link up an individual as writing the content not the brand/company itself.
Any suggestions on this much appreciated. I do not want to lose any gain there might be from this new bonus given from Google.
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After reading this interesting article:
http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google
Suggesting not hte ctr% of picture in results is beneficial but actually Google will take auth rank into consideration. If this happens, its not fair on brands who write quality and trust content.
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Hi,
Clarification:
Have an image next to your site's results doesn't help your rankings per-se. However it does increase your visibility in the results pages, increasing the amount of clicks/visitors your site will get.
Recommendation:
I often tell clients who have a dedicated writer on staff to have them use their personal G+ profile for the content they write. That way you are still getting visibility. If you are running your own business, you are your brand. So personally I would link my own account to what I write.
We're still waiting for Google to catch up with business pages
Regards,
Ben
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