Correct Internal Linking Flow / Keyword Cannibalization
-
Hi,
Would like some advice re our internal linking structure and possible keyword self cannibalization on our ecommerce site.. Will try and give you an overview. Imagine this page structure:
Site
Brand 1
Brand 2
Brand 2 Shoes
Products
Brand 2 SweatersThen say in Brand 2 Shoes page we have the shoes, e.g., the products labeled as
Brand 2 Shoes "Name of Model"
Brand 2 Shoes "Name of Model"Now, what I'm worried about is that if I do a search for "Brand 2 Shoes" it should bring up my landing page right? But it doesn't, it brings up some of the products instead...
I'm worried that we may be self cannibalizing some of the keywords - and thinking of changing the product page to be "Brand Name of Model Shoes" or "Name of Model Shoes by Brand"
Any ideas or comments appreciated!
Thanks all
-
Thank you
-
This is a common problem > product pages ranking instead of landing pages (or category pages). There's no silver bullet, but a few tips I can give you.
1. Make sure the landing/category pages is optimized with lots of unique content. A category page that simply links to products is going to have a hard time ranking post Panda. This means unique text, photos and external links.
2. Make sure your product pages all link back to the category/landing pages with proper anchor text. Breadcrumbs at a minimum.
3. Link your category pages to other category pages
4. Optimize your product pages for the most unique thing about them. Instead of "Brand B shoes red size 11" optimize them for "red shoes, size 11, brand B"
Keep going in this direction and you get the idea. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
Domain.com/postname vs. Domain.com/blog/postname
I am wondering what is the best practice regarding blogs? I read that it would be best to structure a website like a pyramide instead of a flat panckage But I have seen many blogs where the post shows right after the domain name. Domain.com/postname instead of Domains/blog/postname My point is that if a website has many post then the structure will get very flat and this will maybe make your most optimized and important pages less important to google domain.com/page a) What do you think about this, which one of the two blog solutions do you prefer and why? b) in context to blog If for instance you had a keyword like Copenhagen property would you then consider renaming your blog to realetateagent.com/Copenhagen-property-news/post-name c) Would write a little intro like 200 words for the page 1 of your blog and add in some keywords.
Intermediate & Advanced SEO | | nm19770 -
SEO Impact of High Volume Vertical and Horizontal Internal Linking
Hello Everyone - I maintain a site with over a million distinct pages of content. Each piece of content can be thought of like a node in graph database or an entity. While there is a bit of natural hierarchy, every single entity can be related to one or more other entities. The conceptual structure of the entities like so: Agency - A top level business unit ( ~100 pages/urls) Office - A lower level business unit, part of an Agency ( ~5,000 pages/urls) Person - Someone who works in one or more Offices ( ~80,000 pages/urls) Project - A thing one or more People is managing ( ~750,000 pages/urls) Vendor - A company that is working on one or more Projects ( ~250,000 pages/urls) Category - A descriptive entity, defining one or more Projects ( ~1,000 pages/urls) Each of these six entities has a unique (url) and content. For each page/url, there are internal links to each of the related entity pages. For example, if a user is looking at a Project page/url, there will be an internal link to one or more Agencies, Offices, People, Vendors, and Categories. Also, a Project will have links to similar Projects. This same theory holds true for all other entities as well. People pages link to their related Agencies, Offices, Projects, Vendors, etc, etc. If you start to do the math, there are tons of internal links leading to pages with tons of internal links leading to pages with tons of internal links. While our users enjoy the ability to navigate this world according to these relationships, I am curious if we should force a more strict hierarchy for SEO purposes. Essentially, does it make sense to "nofollow" all of the horizontal internal links for a given entity page/url? For search engine indexing purposes, we have legit sitemaps that give a simple vertical hierarchy...but I am curious if all of this internal linking should be hidden via nofollow...? Thanks in advance!
Intermediate & Advanced SEO | | jhariani2 -
How to take out international URL from google US index/hreflang help
Hi Moz Community, Weird/confusing question so I'll try my best. The company I work for also has an Australian retail website. When you do a site:ourbrand.com search the second result that pops up is au.brand.com, which redirects to the actual brand.com.au website. The Australian site owner removed this redirect per my bosses request and now it leads to a an unavailable webpage. I'm confused as to best approach, is there a way to noindex the au.brand.com URL from US based searches? My only problem is that the au.brand.com URL is ranking higher than all of the actual US based sub-cat pages when using a site search. Is this an appropriate place for an hreflang tag? Let me know how I can help clarify the issue. Thanks,
Intermediate & Advanced SEO | | IceIcebaby
-Reed0 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
How to Have Flat Navigation w/out Diluting Link Juice
I have a client with a very flat navigational structure relying on a menu with CSS hover dropdowns using simple items to get to just about every page on the site through the main navigation on every page. They want this ability to remain. The issue is stat is send link juice all over and does not concentrate into pages that are key search landing pages. I don't want to "no Index" "follow" the less important pages since there are some brand related long tail searches that I would want these pages found. These are useful pages to consumers who are already engaged with the brand, but not ones we would not care to rank for outside of branded search. If there was a way to have some links be non-crawled via javascript (or some other method) and those that are more important use a more standard html type link that would seem ideal. Does anyone have a suggestion for menu tool or technique for exposing to consumers all the links to consumers but restricting google bot's path while being in line with Google Webmaster guideslines? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
Are these Bad Internal Links/Anchor Text?
Hi my site www.over50choices.co.uk is 4 months old and I wondered whether my "Quick Links" section (right hand column) on 95% of my pages with the same/similar anchor text was not best practice ie should I vary the anchor text & the target locations more? ( they tend to point to my top 6 pages) They were set up originally to make the customer experience easy to find things but from what i have read Google doesnt like too many links looking the same ! I also have 3 Graphics (cross sales messages) just above the foot of most (not the home page) pages, linking to my 3 key value pages, all with similar Alt Text tags, again should i vary the alt text or is not a good idea to have this type of link on every page? What is best practice, as i am trying to balance the visual/customer experience whilst optimising for search? Thanks
Intermediate & Advanced SEO | | AshShep1
Ash0 -
Penguin Apply To Internal Linking?
Is Penguin focused primarily on backlinks or does it also assess internal linking/anchor text? We've lost about 3,000 visitors a month since the rolling updates were implemented. I'm always careful not to over-react to algo updates but enough time has passed that I think the dust has settled. I try to stay white in all I do but I think if I've over-done anything its the internal linking related products/categories with exact match. My backlink profile also has an over-abundance of affiliate links but that's kind of out of my hands isn't it?
Intermediate & Advanced SEO | | AWCthreads0