Starting a new site's link campaign... how to approach it?
-
Over the last few years I have been building content in my niche that I believe rivals some of the best content out there and deserves some attention. Although I have a plan to produce alot more content which I believe will take the quality and quantity of my content into a position among the top 5 or top 10 sites in my niche in the next 1-2 years, I decided that making that massive investment in content production irrespective of a consistent marketing plan is a recipe for failure because I need the positive feedback loop from site visitors to begin now, not in 2 years.
Right now I'm in a position where I'm producing content that I think is better than alot of what's out there, and it's just not ranking the way I believe it should.
I think I need to do a legitimate link building campaign to establish the website a little more firmly and put it on more level ground with some of its competitors. In Majestic SEO's "fresh index", most of my site's immediate competition have no more than 500 new domains in their links, though the biggest one has some 2,000.
How can any link building effort I might take on possibly compare to links of this scale? Is there some "rule of thumb" for how many quality links I should aim for to get on square ground with some of the competitors on the lowest rungs? And if I try to build that many links at once, do I risk sending signals of untrustworthiness? (Assume I'm not going to be looking for any shoddy links, and in general will aim to follow Google guidelines.)
-
I would suggest brushing up your knowledge on link building before starting on this activity. Some useful links below for your reference.
Growing Popularity and Links - Moz
Link Building Resources - Point Blank SEO
Hope this helps,
Cheers,
SEO5..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I create new content or outreach for links for a specific KW?
A few keywords my company would like to go after are: Mobile homes for sale Manufactured homes Mobile Home Dealers. The question is should we create unique content around these keywords then market it heavily in hopes to rank that new individual page / post OR should we just be doing outreach for back links and anchored text to link to our primary domain that is already much stronger with a 38 DA? Thoughts?
Link Building | | Cfarcher0 -
Back links from sites like Wix & Wordpress.
Sorry for the newb question. If you get a back-link from a blogger on wordpress will you get any of the 'link juice' from the platform. i.e) from the Wordpress site. I'm talking about bloggers whose URL's would be like...www.wordpress.com/bloggersitename I imagine not, but it would be good to know for sure. Isaac.
Link Building | | isaac6630 -
How to find inbound links to my site
Hi I purchased a rank 1 domain which i have now put a wordpress blog on. Is there a way I can see all of the inbound links to this site or any of the inbound anchor text? I want to try to rank for the keywords it used to. So really i need some historical information or at least what is linking to this domain. Thanks Chris
Link Building | | chrisleonard0 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0 -
New Site Checklist - Links and Social Aspects
Hi I have a new site which launched around 6 weeks ago, new domain name with a partial keyword match on it, so its going to be a long process but one which I want to tred along the right path for long term results What I am looking for is a checklist if possible on sites that the site (which is a UK based home improvments company) should be listed on? The difficulty is because it can seem a boring subject (windows and doors) it makes it difficult to find authentic quality links, especially with no big budgets or pools of article writers I have registered against the likes of Brownbook, Yelp, Yell.com, Qype, Google Places covering the local aspect but what about the general external links Is it advisable to stay away from directory listings, blog comments, forum posts etc which is what a lot of the competition are doing (weatherseal .co.uk anglianhome .co.uk etc
Link Building | | ocelot0 -
Link Building - Where to start and how long to see results
Been working a lot on on-page seo and it mistifies me to observe that when i get A's constantly for search terms for on page but im not on the first 10 pages of Google compared to a competitor on page 1 with on page reports of C, D and even E! So, a lot of hard work "on page" does not equal to a lot of hard work which is obviously link building. my domain and page authority is only 18 and 27 whereas the main competitors are 50's and 60's. Is "link building" or lack of it my main issue? Here is the site http://www.govisitthelakes.com Very new to link building 😞 Anyone know a good place to start? Ive been working through open site explorer and starting to get some of my competitors links. How long to see results from link building to improve domain and page authority? or is it just "how long is a piece of string" and be patient. Thanks Ouji
Link Building | | oujipickle0 -
How good is a backlink that's in the footer
Hello, The strongest site in our industry (according to domain authority and excluding wikipedia) said that they would put a sitewide link to us in their footer. We're good friends with them. It would be right next to the copyright. Our site is nlpca (dot) com The partner site is nlpu (dot) com The link will say something like "More NLP Training" with the "NLP" as the link. We're targeting the keyword "NLP" How much will this move us up for the keyword "NLP"? Right now we're on the 3rd page for that term. I also want to make sure that it's a white hat move. Thanks!
Link Building | | BobGW0 -
Is it safe to do a lot of links to a new post on an old domain?
Hi, I was wondering as far as being aggressive in link building can you add a lot of links to a new post on an aged domain? How many would you say is too much for the new pages if the over all domain has about 40k links? I am just wondering of a safe round about number monthly that can be done although I do realize this is site specific. I would trust your best guess. Thanks, ~JImmy
Link Building | | dreamfire0