What to do about removing pages for the 'offseason' (IE the same URL will be brought back in 6-7 months)?
-
I manage a site for an event that runs annually, and now that the event has concluded we would like to remove some of the pages (schedule, event info, TV schedule, etc.) that won't be relevant again until next year's event. That said, if we simply remove those pages from the web, I'm afraid that we'll lose out on valuable backlinks that already exist, and when those pages return they will have the same URLs as before.
Is there a best course of action here? Should I redirect the removed pages to the homepage for the time being using a 302? Is there any risk there if the 'temporary' period is ~7 months?
Thanks in advance.
-
Dont move it at all. Thats a terrible idea
Use an updated flag in sitemap/schema
-
Don't redirect or remove - even if "outdated" the content still can provide some value. Just add a note on top of it and / or add a feature so someone can signup to get a notification when things will happen again or a reminder.
Cheers.
-
A 302 might not be a bad way of doing it if those urls will appear again next year. Another way to do it would be to develop some evergreen content for those urls that you can replace the outdated info with in between seasons.
..."We're going to have a great schedule next year that will include all kinds of great entertainment...sign up for our newsletter updates to keep up to date with the program and receive discount opportunities for next year" ... kind of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical.
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical. https://studyplaces.com/about-us/ The pages affected by this include: https://studyplaces.com/50-best-college-party-songs-of-all-time-and-why-we-love-them/ https://studyplaces.com/15-best-minors-for-business-majors/ As you can see the content on these pages is totally unrelated to the content on the about-us page. Any ideas why this is happening and how to resolve.
Technical SEO | | pnoddy0 -
Will my site get devalued if I add the same company schema to all the pages of my website?
If I add the exact same schema markup to every page on my website - is it considered duplicate content? Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries. Your help is appreciated.
Technical SEO | | Annette_Wetzel0 -
My old URL's are still indexing when I have redirected all of them, why is this happening?
I have built a new website and have redirected all my old URL's to their new ones but for some reason Google is still indexing the old URL's. Also, the page authority for all of my pages has dropped to 1 (apart from the homepage) but before they were between 12 to 15. Can anyone help me with this?
Technical SEO | | One2OneDigital0 -
Disallowing WP 'author' page archives
Hey Mozzers. I want to block my author archive pages, but not the primary page of each author. For example, I want to keep /author/jbentz/ but get rid of /author/jbentz/page/4/. Can I do that in robots by using a * where the author name would be populated. ' So, basically... my robots file would include something like this... Disallow: /author/*/page/ Will this work for my intended goal... or will this just disallow all of my author pages?
Technical SEO | | Netrepid0 -
How to inform Google to remove 404 Pages of my website?
Hi, I want to remove more than 6,000 pages of my website because of bad keywords, I am going to drop all these pages and making them ‘404’ I want to know how can I inform google that these pages does not exists so please don’t send me traffic from those bad keywords? Also want to know can I use disavow tool of google website to exclude these 6,000 pages of my own website?
Technical SEO | | renukishor4 -
URL removals
Hello there, I found out that some pages of the site have two different URL's pointing at the same page generating duplicate content, title and description. Is there a way to block one of them? cheers
Technical SEO | | PremioOscar0 -
New Website, New URL, New Content - What do we do with the old site? Are 301's the only option?
We've just built a new site for a client. They were adamant on changing the url. The new site is entirely new content, however the subject mater is the same. Some pages are even titled very similarly. Is is advisable to keep the old site running, and link it to the new site? Permanently, or temporarily? Do we simply place redirects from the old site the new? Old site was 30 pages, new site is 80 pages. So redirects won't be available to all the new pages. It seems a shame to trash the old site, it is getting some good traffic, and the content - although outdated is unique and of a high quality. Old url is 4+ yrs old, the new url is new. Some enlightened opinions would be greatly welcomed. Thanks
Technical SEO | | MarketsOnline0 -
Will one line of duplicate content drag down my landing page?
I am using copyscape to check for duplicate content on my landing pages. I found three sites that have the exact same sentence as mine, on a page that I rank well for on one of two key terms related to the product. The sentence is not essential to my product page. Do I risk losing page one rank on a key search term when I remove that sentence on my site, in hopes of possibly improving the page on the second key search term? Do I leave it alone? This is an older "template" site with very little that I can do SEO-wise, and I have managed to get a few key prodcut landing pages on page one of Google. It has seen a drop in rank on many landing pages post-panda, and I'm doing my best to clean up what I can. Do I leave well enough alone for a page one rank on one term, or swap out that sentence in hopes of getting better rank on two keywords?
Technical SEO | | Ticket_King0