Is hootsuite damaging my online reputation?

[LandlordReferencing]

Hi guys. I'm new to all this so bare with me. I've been using hootsuite to send out tweets. Originally the person doing it before me was sending them out every 5 or 10 minutes and repeating quite a bit. I've since reduced it to a tweet every 15 minutes and when there's something new on the site I tend to tweet it out about 3 times a day for the next three days at different times of day to try and make sure nobody sees the same thing too often. Obviously these numbers are significantly less for facebook and even fewer for linkedin.

Am I still repeating myself too often? I'm trying very hard to find a balance between what people see as spamming and making sure that all our followers get a chance to see each new post. Any feedback would be really appreciated.

[LandlordReferencing]

I think the spam thing is a real problem. Because the companies been doing it this way for a few months I think I'm may have quite a task ahead of me. I'm hoping that by focussing less on social media and more on SEO I'll be able to draw in a more balanced audience.

[ukandyh]

Hi,

When I get issues like this I take a look at the information from a followers perspective and from a search engine perspective.

If you really think that every tweet is useful and relevant to the readers then consider how to better format the information so you don't need so many tweets. If you're repeat tweeting the same information then it looks bad for readers and SEs will see it as spam.

I know it seems like an easy way to get lots of social points by having all those tweets picked up, but as with links - it's quality that counts more than quantity.

[LandlordReferencing]

Help is very much appreciated. Like I said, I'm the new kid on the block and really want to make a positive impact on the company.

Brilliant, I will get hold of Ben and get your contact details that way.

Thanks again.

Beth

[CommT]

This is an excellent suggestion! I may follow it for my own site!

[CommT]

By all means get in touch with me - I was going to offer some help but thought you may think I was taking the mick!

I believe you have Ben's email and direct phone number? (you should be able to get it from Paul R if not) Ben will give you my direct number if you ask for it.

Best wishes,

Amelia

[LandlordReferencing]

No not yet, but that's a great idea. We've really struggled with comments on our forums recently and I think it is because the information is repetitive and so people don't want to get involved. A survey would be a great way to encourage interaction.

[LandlordReferencing]

I cannot tell you how helpful this feedback is. As I've just come on board I don't want to push too many changes without having some sort of proof and seeing as you've actually said what I've been thinking I can implement a change in tactics!

At the moment I'm trying to get more content on the site and only tweet about it once. Maybe I'll do it on one account and then comment on the other accounts so that if someone only follows one of the accounts they'll still get to see it but someone in your position won't get bombarded with the same info.

I might be cheeky and find you again for feedback a bit further down the line if you don't mind? Hopefully I'll be able to make some positive changes. It's actually really exciting.

[TimHolmes]

I think Amelia's comment could hit the nail on the head... and I have to agree after taking a look at your twitter account. It is a tad repetitive. It might be worth hand picking the best and most valuable articles to tweet about rather than everything.

Have you considered performing a survey to see what people would like to hear about?

[CommT]

From someone who follows landlord referencing, Paul R and the LRS database one, I can say that it is very repetitive. It is made especially so because you sync all three profiles to tweet the same thing at the same time so we get the same message three times.

Hope this helps

Amelia (from Commercial Trust, my colleague Ben writes a guest post for you once a month).

[LandlordReferencing]

I've also got several accounts for the company I work for. Would it be considered detrimental to be tweeting the same things to each account or should I instead be tweeting different things to each account and then logging into the different company accounts and increasing the interaction between them by retweeting etc. At the moment I've just been doing things how the previous employee did and I'm trying to make changes that will be constructive without undoing all the work they've done.

Sorry, I have lots of questions!

[LandlordReferencing]

Thanks for the tips! I might drop it down to only doing one tweet each time a new article is posted but this means still posting about 8 times a day. If all the content is original would that be ok?

I've also really been trying to up interaction with other twitter accounts because when I came on board it was very tweetbotesque and I'm trying to undo that image.

Thanks again.

[TimHolmes]

Personally, I think you are probably correct in the fact that you could be seen to be damaging your social reputation as so many tweets could be considered spammy.

The problem is you will be constantly flooding your followers twitter accounts with simply too many automated tweets, I would seriously recommend slowing it down and tweeting only a few key times a day with relevant content that people will want to retweet, favourite or comment on,

Also and this is only from my stand point, try and interact with people rather than being a  blank faced corporate tweeting entity, this will most likely help you to become real and in that case hopefully attract more followers.

EDIT : As such it is not necessarily Hootsuite that is the issue.... Maybe just schedule in the odd tweet a couple of times a day.