Goals and Conversions in Multi-Channel-Funnel
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Hi,
we defined several goals in Google Analytics, and the reported amount of conversions seems to be correct.
Today, I switched into the multi-channel funnel to look at assisting conversions etc..
There, the total number of conversions is higher than the amount of conversions in our goal-section (807 vs. 734).
Did I miss something? I always thought the numbers should be the same? Any idea why they differ that much (time span was 14 days)...
Thanx...
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Hi,
We had the same problem a while ago, luckily the guys from SEER Interactive found out what the problem caused: "If you’re using GA to track conversions via utm parameters or auto-tagging, those cookies won’t be removed in the regular GA interface because someone came back via direct traffic. However, the GA cookie will remove organic, email, etc (only direct doesn’t get overridden by the last visit). Using last channel attribution via conversion path reports is only useful if you’re using GA, not AdWords or adCenter codes, to track PPC. This is one reason why regular GA data and GA multi-channel funnels don’t match."._
Hope this helps!
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