301 redirects. If new website is a different business does it still send link authority?
-
Hi Guys.
I'm a music producer and studio owner. I want to start a new business for online music mixing. Instead of starting from scratch I want to use a 301 redirect from my previous site that has built up a little authority over the years. However, the old site is purely for my music studio, there is no mention of online mixing services. Will Google consider this 'odd'? Pass less link juice?
Or perhaps pass no authority at all if Google 'decides' the 2 business are unrelated?
Cheers in advance guys.
Isaac.
-
Thank you so much! Yes that does help indeed.
One small question if i may?
I maybe have 20 backlinks to the site, but all high quality and very relevant. I would keep almost all the value of these links wouldn't I? And wouldn't it bowd well because Google 'knows' I've been around for a while?
Thanks.
Isaac.
-
Hi Isaac
I actually think you would be OK redirecting the old site to the new one and, should any authority pass, it would be OK and not seen as manipulative.
This is because, to someone who isn't a music professional and not a great expert on it (like me), the two websites don't actually seem too far apart. They would both fall under what I'd call a "music production" website. Therefore I don't really think the redirect would be seen as manipulative, or in other words it would be solely done for SEO benefit (which is the point where Google becomes concerned).
Now depending on how "strong" your site was previously, it may vary how much benefit you'd get from passing on the authority, but I'd say go for it. All I would say is that just be sure you're OK with not promoting your online studio by itself before redirecting, as undoing a redirect could get messy. But if you want to consolidate your business into the single site, I'd say you'd be fine to 301.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Deduce Spam Score Of Any Website?
Hello I want to know and Little help to deduce ss of my one of the website Can anyone give help to deduce Spam Score of my Website?
On-Page Optimization | | studio45ca0 -
How my website is dropping?
Hello there guys! My website www.ntcbrasil.com.br is dropping comparing to my competitors. My main keyword is: geotextil
On-Page Optimization | | ffbrunoff
And my main competitor is: www.mantasbrasil.com.br We have better and original content. We have better structure website with better SEO practice (so a i thought). I'm not able to find out what's making the difference between my website dropping and my competitors raking first. This is in google Brazil www.google.com.br If anyone could give me any direction i would appreciate. Thanks a lot!! Bruno Nunes0 -
SEO and auto login with redirect
Hi, we have a site where user we know (cookie-based) is automatic redirected to private internal page. Unknown guests are staying on the page google search sent them. The redirect is done with a 302 to the private page. When I examine organic search and landing pages in analytics I see that more than 50% of the landing pages are private pages (inaccessible for the google-bot). This is because analytics does not register the redirecting page, just the target page. Is this harmful to SEO that so many users are redirected to other pages, or is this data not available to google-bot. The google bots is not redirect since they do not have the correct credentials. Do chrome or analytics send such data back to Google search? Is better to manipulate analytics page track call to use the address of the redirecting page? Or maybe skip to redirect, and just render the private content on the orginal page?
On-Page Optimization | | Morten.Berg0 -
With 301 Redirects Does Changing URLs Matter?
We are redesigning our website in order to give it a more modern visual look. For the most part all the content will remain the same. Our old site is hosted on .asp so all of our current URLs look something like this: www.example.com/products/food.asp We plan on using 301 redirects in order to update every URL and remove the .asp. Since we are going to be doing 301 redirects for every existing URL anyways, does it matter from an SEO and ranking standpoint, if we also change the content and structure of the URL? For example, would we see a ranking impact if we were to change the above example URL to www.example.com/food? Obviously we want to try to retain as much link juice and ranking factors as possible during this redesign. Another issue we are seeing is with the image file names of our existing website images. We are moving to a new CMS platform (WordPress) that automatically saves images using a folder path similar to this: wp-uploads/2015-08/food. Will that change affect our SEO or ranking at all? When Google crawls an image does it care about the full path? Any insight would be much appreciated! 🙂
On-Page Optimization | | BlueLinkERP0 -
To redirect or not to redirect...That is the question
We have old product data that is being updated (approx 30k sku's). Most of the old pages have been indexed and drive the majority of our online sales. But, the updated products have different titles, H1's, etc and have been re-formatted for the better in terms of usability. So, should we redirect thousands of pages to the new pages? Will Google be ok with that?...or should we reformat the current url's with the new data? And, if we reformat current url's with new data...the fear is that the on-page elements that the pages are being pick up for will get wiped out, (be it the H1 in some cases or the title or alt tag for another, etc) because it's simply too much to retain them during the import. Please share
On-Page Optimization | | nisvision0 -
Quick Question on Redirects
This might be a silly question, but one important enough for me to ensure that I understand the best practice of URL redirects... I'm thinking of changing my URL's and hierachy of some of my WP subpages around, in order to logically fit the keyword into the url and place the subpage closer to the root domain. My question is, when doing this, can I simply edit the URL and create a redirect after the fact, essentially killing the old URL. Or, do I create the new page with the updated URL and hierarchy, keeping the old page live and intact, but have that 301 redirect to its new corresponding destination? Thanks
On-Page Optimization | | JayAdams320 -
Internal Linking - Same page
Is there any benefit in internally linking back to the same page? I have no other relevant pages in the site I can link to so wondering if it's worthwhile to use anchor text to link back to the same page?
On-Page Optimization | | Will_Craig0 -
Internal Links - more the merrier?
I have just recently spoken to an SEO consultant who is pushing the opinion that more internal links would be better for me. They are particularly focused oin aligning a large number of content articles that I have developed over the years, and getting more keyword focus, and more links (inpage within site) onto these pages. I have to agree on a certain level that maybe this large base of unique content is unedr utilised. What is the general opinon, more internal links are better?
On-Page Optimization | | Jurnii0