To create extra pages, or not to create extra pages?
-
I'm responsible for a site where we cater for all kinds of medical & legal problems.
I recently conducted keyword research that shows a lot of questions being 'asked' in relation to the conditions we cater for. Naturally, I want to create content to answer these questions.
We have a page for 'Cancer compensation' - the 'possible content' that answers questions won't necessarily help someone claiming compensation for cancer mistreatment, BUT someone who asks a question relating to cancer, answered in the 'possible content' may find the 'cancer compensation' page useful.
SO!
Do I:
- Add this content to the existing 'cancer compensation' page?
- Create individual pages of content answering each question, linking to the 'cancer compensation' page?
- or do I amalgamate all the answers into one heafty 'resource' page that sits elsewhere on the site?
What do you think?
Thanks in advance.
John King
-
Thanks Alan,
I was told that phone numbers and other details should be marked up with Schema,
If you have multiple instances of the phone number on the page - i.e footer, content etc - should all instances be marked up? or just one?
If just one, should it be an occurrence in the navigation or footer?
Thank you.
-
There is a case for more pages, depending on how you structure your internal links you can boost your home page rank by simply having more pages on your site see http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
I would also mark up your questions and answers with schema.org http://schema.org/Question
-
Hi John,
I would have the main page for - hodgkins leukemia - with all the relevant medical type information at the top. The down at the bottom a paragraph on cancer compensation.
I do something similar for my pages. I have a general description at the top. Next section is what we stock, then product spec (to grab people who know what they want)
Then applications - to keep key types of engineers engaged, then features and benefits to convert; then factory delivery to cover off another subset, then certification, then some more technical stuff. In a way it's not a logical order - but it looks at out buyer personas and then looks after the most important segment, then the second priority etc.
The separate sections then often link to a page that then addresses the issue in question more fully.
You're a slightly different market so the order and structuring will be different depending on behaviour but you get the idea.
Then take all these small paragraphs on the specific cancer pages and link them back to a full page worth of cancer compensation treatment.
-
Thanks for the reply!
When you say 'the other pages' and 'give them a paragraph' - do you meant to create a page of content answering their question, but only including one paragraph of 'cancer compensation' information? Or to only give them one paragraph on their question, within the 'cancer compensation' main page?
So would I have a separate page on 'common cancer treatments' linking back to 'cancer compensation' where in I only have a small paragraph in the former, mentioning the latter?
Thanks!
John.
-
I'd create a page (or pages) for cancer compensation. That directly targets one particular market and you can rank well for that. On the other pages only a subset of people will be interested in Cancer compensation and so give them a paragraph. Sharing the link juice will help rank for cancer compensation and not irritate the people who will NOT find cancer compensation helpful
Finally - repurpose the content into a resource page and/or pdf which will give you more bites at the cherry and something that is more shareable on social media.
If it is a key word that I really want to rank for I tend to produce 5-10 1000 to 5000 word articles that are valuable and original content. Normally I find the networked effect of these clusters of pages dominates the ranking - but I do B2B so the cost/reward calculations may be different
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change our main category pages to product listing pages?
With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still). These main category pages are very standard and don't link to any informational content, such as buyers guides, etc. What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach. I can see the benefit from a user perspective, i.e. less clicks to reach products. What's the pros/cons from an SEO point of view, please? Could the potential duplication of content be an issue? For context, we have about 2,000 products and website is on Magento 2.
On-Page Optimization | | alifeofjoy1 -
Your thoughts on page navigation
Hi again SEOmoz community. What are your thoughts on mainpage navigation. How it should be handled? Scenario 1. - links to the main sections with a mouse rollover feature where it shows subsections of the main sections Scenario 2. - links to the main sections, but the subsections are hidden and only visible on the click Scenario 3. links to the main sections and subsections allways visible I would like to hear you oppinions on this. What did you find as the best featrue, or did you try to find someting new entirely. What do you think would be the best scenario SEO wise and in the light of keeping links on page in decent numbers 🙂 Imo, Scenario 2 is the option to go with. Tnx in advance for all your replys. Sincerely, sinisa
On-Page Optimization | | TataSinke0 -
Should I autogenerate 25k pages?
My main product is database conversion software. As we support tons of databases, it's pretty easy to generate thousands of pages simply by creating a template and changing source/target database name, some information on how to connect etc. Of course, getting links to that many autogenerated pages is close to impossible. So, not wanting to endanger my main site (http://www.spectralcore.com) I created a separate site (minisite) for this product alone (http://www.fullconvert.com). In two months this new site is live, it got to the point of having over 1k visitors per month. That's for a site with no inbound links or history. Now, my question is - should I create equivalent thing on my main site, with different template to avoid duplicate content - and leverage history and authority - or Google can get me penalized for this practice. I don't think 25k generated pages are a bad thing, they simply provide for tons of highly targeted landing pages. Am I wrong?
On-Page Optimization | | metadata0 -
Duplicated Page Content
I have encountered this weird problem about duplicate page content. My site got 3 duplicate content similar on the link structure below. If I'm going to use rel canonical does it help to resolve the duplication problem? Thanks http://www.sample.com http://www.sample.com/ http://www.sample.com/index.php
On-Page Optimization | | mattvectorbpo0 -
Home Page Content - In a Div?
Is putting content in a div so it doesn't muck up the look of the home page create a problem in doing well organically? Example - http://www.callawaygardens.com. We have lots of clients that want no text on the home page and we are trying to figure out how to do this while still ranking well organically. What are your thoughts? Can we get in trouble? Are there negative impacts with SEO doing it like this? Thank you!
On-Page Optimization | | RezStream80 -
Page Cache And Index
If you are browsing a site, what is the best way or programs to use to see if the page has been indexed and cached? Thanks
On-Page Optimization | | gregster10000 -
Optimization of home page
Hi there I have an issue which, despite searching hard, I simply cannot find the right solution for. We have an index page that used to rank pretty well for a main industry keyword. However following a revamp of the site last year the kw slipped and no longer brings in decent traffic levels. The problem seems to be that the old static site had a sprinkling of variable anchor text links that brought value to the home page. Instead of the main anchor being "home" we would revert to "main keyword" and variations across the site sometimes in t he content but mainly on the nav bars. However the new CMS design structure restricts us considerably with anchor distribution and so instead we opted for the site logo on the masthead to have an ALT tag for "main keyword" but so as not to game google too much we added .."home" to the tag. Probably pointless but we figured it could do no harm. This ALT text is site wide Problem now is that we have lost the spread of internal nav bar anchors and variety etc. We have slipped in the serps for "main keyword" and I cant help thinking we are not maximising the anchors as we should. So what Im coming to is this.... How can we tell if Google is picking up the ALT tage anchor as the main anchor to rank the site at the expense of all internal text anchors. Despite retaining lots of embedded anchors - according to the Moz metrics these are not being picked up because OSE suggests the ALT tag anchor is taking precedence. The serps probably support this view as well. Should we: a) Vary the masthead ALT if there is no way of avoiding this being the most important link / anchor on the page b) Remove the ALT anchor and instead opt for content links high on the page (we do have nav bar links saying "Home" site wide as well which may overrid the embedded links?) c) Leave the ALT alone and still push for content anchors as described in b) What is the best way to handle this..? Best wishes and thanks Morch
On-Page Optimization | | Morch0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5