30% loss organic clicks in last 30 days
-
Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.
-
That's what I did. You can see the results in the attachment and should be able to figure how to replicate.
-
Yea thats what I am trying to figure out. Are we losing organic clicks due to seasonality, or is it something else. From what I can see based on that our position in the SERPS on average has gone up, then I imagine its seasonality but was hoping someone can provide some better insight.
Is there anyway to run a report on a list of keywords and look at searches performed through google last month vs this month, etc? More recent trends than say the last 2 yr period.
-
I had a look on Google Adwords keyword planner. There has been a huge increase in the number of searches for 'student debt relief' over the last two year. From 260 to 1400 per month (in June & July).
Given the volatility are you just looking at some seasonality as people focus on holidays?
-
The company sells a service not retail products. Here is the website.
-
A Couple of things:
New Google Shopping for Adwords, if you are list products on Google. This has had a dramatic effect versus the old Shopping on Adwords
Also check Google Places, now Business. They had an update in August, so this might be a place to look too
If neither of these are likely, give a bit more info about your site, so it helps with some clues.
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying 10 blog-posts from website homepage: Any loss in-terms of link juice?
Hi community, We started showing 10 blog-posts from our blog on our website homepage. Will this hurts us anyway by taking away link juice? Thanks
Link Building | | vtmoz0 -
People Promising mass link building in one day and some other unrealistic things, Is it possible? Expert Advice Required
Hi Experts!! "Newbie Question", excuse me if it is something silly There are some experts on the internet(other than here) who are making big promises, about link building, thousands of back links in few days. They have executed thousands of orders and have excellent feedback. Back to the basics, SEO books say we shall build back links at slow and natural pace. I want to know whether such mass link building is possible in white hat SEO world? If yes, are they beneficial for SEO? Typical offers Service 1 Time taken 6 days "I will blast an eminent SEO backlink pyramid (EBP) with 5000 Profiles. consisting of 300 Site about site/domain PR 4+ among which there're varied from 10 to 20 edu / gov (edu.xx gov.xx) profiles randomly in tier 1 and then 4700 profiles built to 300 high PR sites above-mentioned as tier 2, 300+4700=5000 .(its 2 layers backlinks, We will send 300 to your url then we will send 4700 to the 300 links that link to your url , 4700=>300=> url ) .they are from world wide different / unique domains, about 80% of Tier1 are dofollow and publicly viewable." Service 2 7 days _ "I will build a 6 site linkwheel for you (PR3-8 Root Domain), & then ping all the web 2.0 sites. After it i'll create a total of 3000 backlinks to the 6 sites"_ Service 3 I will give you 10 (temporally 30!) powerful links from some of the biggest PR7 - 10 sites on the planet like: Microsoft Apple IBM Adobe Amazon etc Answer requested , so that I can follow the right track. Thanks in advance
Link Building | | Dachman0 -
Penguin 2.0 Loss of rankings
Hi all, My website http://www.tomlondonmagic.com has been hit hard by penguin. I was rank 1 for magician london, magician in london, magicians in london and now am ranking around 3-4 😞 I need to recover fast, anyone have any idea how to do this, what strategy to employ. It would be much appreciated as I have never been hit by an update so not sure on how to recover from one. Thanks!
Link Building | | TomLondon1 -
Smart optimization strategies to increase website rankings and Organic traffics
I have Got A Grade in On page Analyse from SEOMOZ . I want to get Top rank for " Healthy Breakfast " Keywords.. for this page http://ahealthybreakfastfood.com/category/healthy-breakfast/ I am new in SEOmoz and also SEO world. Actually i want to know "Smart optimization strategies to increase website rankings and Organic traffics " thanks
Link Building | | seolearner0070 -
30,746 Links from One Site to Our Site
I learned this morning in our Google Webmaster Account about a website has 30,746 links to our website. Both our website and their site present information related to plastic materials, so in essence they complement one another. However, is having that massive amount of links from one site to ours a bad thing and should we use Google Disavow? Also, they have a PR3 while our site is PR5 (not sure if that matters much).
Link Building | | Prospector-Plastics0 -
The best way to spend 4 hours/day on offsite SEO?
I have an assistant who is able to do 4 hrs of SEO work for me every day. I don't have much onsite SEO work for him to do, and he's not skilled for social media management, so I'm thinking the best thing to have him do is manual link building. So far I've had him create a spreadsheet of more than 1,000 blogs and directories that relate to the subject matter of our websites, and had him include the domain authority of each and if they use the "nofollow" attribute on their links. Next I will have him start adding comments/submissions that include links back to our sites, starting with the highest DA sties and ones without the "nofollow" attributes. Do you agree this is the best way to have him spend his time? Are there other tasks you would highly recommend? Ryan
Link Building | | GreenHatWeb0 -
Have sitelinks after 5 days buy domain
Hi all! My name is Tung, i from Vietnam. I new join SEOMoz PRO. Today i have question: My domain: cauvongmedia.com Query: https://www.google.com.vn/search?q=cau+vong+media&ie=utf-8&oe=utf-8 (keyword: cau vong media) This domain i buy only 5-6 days ago but have sitelinks with this keyword And my question: Does Google have done allows sitelinks with new website?
Link Building | | buithanhtung16419920 -
How many days/hours a month should I dedicate to link building ?
I realise that the more time you dedicate to link building the better, but what would you say is the ideal amount of time that I should spend link building to see a significant improvement in rankings? The keywords I'm trying to target are medium to difficult. So far, I've been spending one day link building but since I'm making all link submissions manually, I haven't seen great results, even though I've been link building for a couple of months. How many days do you spend link building? Thank you in advance for your help! 🙂
Link Building | | SEOBunny_0