How Should We Best List Events Pages?
-
Hi everyone!
Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown:
We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this:
http://www.charged.fm/kinky-boots-tickets (disregard redirect for now)
List the events where you can choose from these:
Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors:
http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/)
Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL?
Thanks a lot for any help,
Luke -
I haven't worked in that vertical so I'm not entirely sure what triggers these particular snippets. But here's a little more from Google about the subject. I managed to get them to show up by searching 'ticketmaster events'. Though the results were definitely skewed toward my location.
At any rate, look at how Ticketmaster marks up their pages. View the src, hit ctrl+f (if you're using Chrome - I don't use any other browser, unless I'm doing some cross browser tests.) and enter 'itemprop'. That will take you directly to the markup.
Seriously, if you don't do this - you're missing out.
-
Thanks for the advice Travis. The markup would show in the SERPS? Or it's something that Google likes to see?
I checked some competitors, and they have it, but I didn't see anything in the SERPS for their listing.
-
If you haven't considered it yet, you should definitely use Schema Event markup. It's lovely when you're doing something that has pretty cut-and-dried examples. Just scroll to the bottom and click the Microdata tab.
-
Awesome answer thanks Cary!
-
I would use each page created as an opportunity to target specific keywords. For each ticket page you can target the following areas: Month, Date, Venue, Type of Show, Play Name.
So for example:
http://www.charged.fm/event/tickets/2511448/kinky-boots
vs.
http://www.charged.fm/tickets/broadway-play/kinky-boots/Month-Date/
So if someone was to search:
broadway tickets for September...boom targeted
kinky boots september....boom targeted
kinky boots broadway tickets...boom targeted
broadway play tickets....boom targeted
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conditional Noindex for Dynamic Listing Pages?
Hi, We have dynamic listing pages that are sometimes populated and sometimes not populated. They are clinical trial results pages for disease types, some of which don't always have trials open. This means that sometimes the CMS produces a blank page -- pages that are then flagged as thin content. We're considering implementing a conditional noindex -- where the page is indexed only if there are results. However, I'm concerned that this will be confusing to Google and send a negative ranking signal. Any advice would be super helpful. Thanks!
Intermediate & Advanced SEO | | yaelslater0 -
Category Pages
I'm debating on what the best category structure is for a recipe website and was looking to get some advice. It's a recipe/travel/health fitness blog but recipes reign on the site. Should it be: Option A website name\recipe\type of recipe\URL of specific recipe or Option B website name\type of recipe\url of specific recipe (and just cut out the 'recipe' category name) Any advise would be appreciated! Thanks!
Intermediate & Advanced SEO | | Rich-DC0 -
Google+ Page Question
Just started some work for a new client, I created a Google+ page and a connected YouTube page, then proceeded to claim a listing for them on google places for business which automatically created another Google+ page for the business listing. What do I do in this situation? Do I delete the YouTube page and Google+ page that I originally made and then recreate them using the Google+ page that was automatically created or do I just keep both pages going? If the latter is the case, do I use the same information to populate both pages and post the same content to both pages? That doesn't seem like it would be efficient or the right way to go about handling this but I could be wrong.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
Best Way to Optimize 38 Local Directory Listing In Major Directories
Hi Folks, I am trying to figure out the best way to get our company's 38 U.S. locations in the major local directories. To start, I'd like to get us listed in the major ones: Google, Yahoo, Bing, and Yelp. I do have the resources myself here on staff to do everything manually. So, I don't necessarily need a service like Yext (but would also like any opinions on that offering if anyone can offer it). But, from what I know in the past, every time you try to claim a local listing within each platform, you have to confirm your existence there somehow - whether it be by a mailed postcard or some sort of automated call they give you. Considering that we want to manage all social and local platforms here at corporate, how can we do this? I am not physically at these locations, but I'm sure this is possible to manage everything through one account. The addresses will be local, but the phone numbers on each local profile will route to our customer service here at corporate because the local locations are mostly administrative. In other words, businesses is booked through corporate and carried out at local destinations. Thoughts/Comments?
Intermediate & Advanced SEO | | CSawatzky
I want to do what's best for SEO and also dont' want to harm anything or our link equity. Thanks,
Pedram0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Bridge page problem
Hello I run this website, http://www.bestillkredittkort.no (Norwegian website) I'm working all i can to make it rank, so i wanted to test adwords to see how good the page converted.
Intermediate & Advanced SEO | | katal
.
Problem is my page got labeled bridge page. I have read the Google guideline for fixing bridge page and tried to fix what they suggest to make them accept the page, but its not working. I might think there's a underlying problem here, but im not sure how to fix it. I've even seen People from the same niche running adwords campaign with less content on the target page. Last time i tried to recheck if my site would get approved. I ran over the quality score tab. And when it was in pending it showed 10/10 in every aspect. was that just a sample ? I'm realy confused on this one. And im afraid it might be a problem witht the page that can destroy my seo efforts. Anyone have any suggestion or feedback on this one?0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0