How Should We Best List Events Pages?
-
Hi everyone!
Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown:
We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this:
http://www.charged.fm/kinky-boots-tickets (disregard redirect for now)
List the events where you can choose from these:
Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors:
http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/)
Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL?
Thanks a lot for any help,
Luke -
I haven't worked in that vertical so I'm not entirely sure what triggers these particular snippets. But here's a little more from Google about the subject. I managed to get them to show up by searching 'ticketmaster events'. Though the results were definitely skewed toward my location.
At any rate, look at how Ticketmaster marks up their pages. View the src, hit ctrl+f (if you're using Chrome - I don't use any other browser, unless I'm doing some cross browser tests.) and enter 'itemprop'. That will take you directly to the markup.
Seriously, if you don't do this - you're missing out.
-
Thanks for the advice Travis. The markup would show in the SERPS? Or it's something that Google likes to see?
I checked some competitors, and they have it, but I didn't see anything in the SERPS for their listing.
-
If you haven't considered it yet, you should definitely use Schema Event markup. It's lovely when you're doing something that has pretty cut-and-dried examples. Just scroll to the bottom and click the Microdata tab.
-
Awesome answer thanks Cary!
-
I would use each page created as an opportunity to target specific keywords. For each ticket page you can target the following areas: Month, Date, Venue, Type of Show, Play Name.
So for example:
http://www.charged.fm/event/tickets/2511448/kinky-boots
vs.
http://www.charged.fm/tickets/broadway-play/kinky-boots/Month-Date/
So if someone was to search:
broadway tickets for September...boom targeted
kinky boots september....boom targeted
kinky boots broadway tickets...boom targeted
broadway play tickets....boom targeted
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
List of stop words
Hello, I have that search engine discounts stop words in order to gain computing power. Is there a list of those words that are discounted ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How many links to the same page can there be for each page?
I need to know if I can add more than 2 equal links on the same page, for example 1 link in the header, another in the body and one in the footer
Intermediate & Advanced SEO | | Jorgesep0 -
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
Links on page
Hi I have a web page which lists about 50-60 products which links out to either a pdf on the product or the main manufacturers website page containing product detail. The site in non e-commerce is this the site/page likely to get hit by Penguin? Would it be best to create a separate page for the product/manufacturer group i.e 5 or 6 pages but linking out to the PDFs etc...?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Removing pages from index
Hello, I run an e-commerce website. I just realized that Google has "pagination" pages in the index which should not be there. In fact, I have no idea how they got there. For example, www.mydomain.com/category-name.asp?page=3434532
Intermediate & Advanced SEO | | AlexGop
There are hundreds of these pages in the index. There are no links to these pages on the website, so I am assuming someone is trying to ruin my rankings by linking to the pages that do not exist. The page content displays category information with no products. I realize that its a flaw in design, and I am working on fixing it (301 none existent pages). Meanwhile, I am not sure if I should request removal of these pages. If so, what is the best way to request bulk removal. Also, should I 301, 404 or 410 these pages? Any help would be appreciated. Thanks, Alex0 -
Additional page listings under main listing in google
Hi, I'm working on the SEO for a site and I'd love to get the additional page links under our main site link in google, any ideas as to how we can achieve this ? Thanks,
Intermediate & Advanced SEO | | Prongo0