Last Part Breadcrumb Trail Active or Non-Active
-
Breadcrumbs have been debated quite a bit in the past. Some claim that the last part of the breadcrumb trail should be non-active to inform users they have reached the end. In other words, Do not link the current page to itself.
On the other hand, that portion of the breadcrumb would won't be displayed in the SERPS and if it was may lead to a higher CTR.
Foe example: www.website.com/fans/panasonic-modelnumber
panasonic-modelnumber would not be active as part of the breadcrumb.
What is your take?
-
I would usually say no but so many sites seem to link to that same page they are viewing... If you are doing it for schema markup in Google SERPs all their examples show linking to the last part of the breadcrumb, see google rich snippets
If you want to inform users you can examine adding a text element for the last part but most just leave the last part as the page you are viewing.
-
Hi
I believe breadcrumbs are very valuable and you should not turn them for the home page every other page should have a breadcrumb.
There are methods you want to show up in the SERPS but honestly you page title should reflect the relevance of the page to the person searching therefore showing people the breadcrumb is not a bad thing in my opinion.
All best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WWW vs Non WWW for EXISTING site.
This one has sort of been asked already but I cannot find an answer. When we evaluate a new SEO client, previously with Majestic we would review the root domain vs sub domain (www) for which had the higher Trust Flow and Citation flow, and if there was a major difference, adjust the Google indexed domain to the higher peforming one. Is there a way to do this with Moz, Domain Authority, and Sub Domain authority are always returning the same DA for me. Thanks in advance.
Technical SEO | | practiceedge10 -
Huge number of crawl anomalies and 404s - non- existent urls
Hi there, Our site was redesigned at the end of January 2020. Since the new site was launched we have seen a big drop in impressions (50-60%) and also a big drop in total and organic traffic (again 50-60%) when compared to the old site. I know in the current climate some businesses will see a drop in traffic, however we are a tech business and some of our core search terms have increased in search volume as a result of remote-working. According to search console there are 82k urls excluded from coverage - the majority of these are classed as 'crawl anomaly' and there are 250+ 404's - almost all of the urls are non-existent, they have our root domain with a string of random characters on the end. Here are a couple of examples: root.domain.com/96jumblestorebb42a1c2320800306682 root.domain.com/01sportsplazac9a3c52miz-63jth601 root.domain.com/39autoparts-agency26be7ff420582220 root.domain.com/05open-kitchenaf69a7a29510363 Is this a cause for concern? I'm thinking that all of these random fake urls could be preventing genuine pages from being indexed / or they could be having an impact on our search visibility. Can somebody advise please? Thanks!
Technical SEO | | nicola-10 -
Schema.org markup for breadcrumbs: does it finally work?
Hi, TL;DR: Does https://schema.org/BreadcrumbList work? It's been some time since I last implemented schema.org markup for breadcrumbs. Back then the situation was that google explicitly discouraged the use of the schema.org markup for breadcrumbs. In my experience it had been pretty hit or miss - sometimes it worked without issues; sometimes it did not work without obvious reason. Consequently, I ditched it for the data-vocabulary.org markup which did not give me any issues. However, I prefer using schema.org and currently a new site is being designed for a client. Thus, I'd like to use schema.org markup for the breadcrumb - but of course only if it works now. Google has dropped the previous warning/discouragements and by now lists a schema.org code https://developers.google.com/structured-data/breadcrumbs based on the new-ish https://schema.org/BreadcrumbList. Has anybody here used this markup on a site (preferably more than one) and can confirm whether or not it is reliably working and showing the breadcrumb trail / site hierarchy in the SERP? Thanks for your answers! Nico
Technical SEO | | netzkern_AG0 -
Is it ok to use H1 tags in breadcrumbs?
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs. So: products> Gifts > picture frame with h1 tags round the word "picture frame". Is this ok to do? Or is it a bad thing for SEO purposes? Thanks
Technical SEO | | AL123al0 -
Redirecting non-www to www
Hi all, I recently ran my first diagnostic test with SEOmoz and was alarmed to find my company's site has over 8,000 cases of duplicate content, virtually all of which can be attributed to separate domains, www vs. non-www. So after some research I found that this can be solved easily using .htaccess. However I found a warning on another site that if my site has already been indexed by Google without the www, there could be side effects like a loss in PR. Can anybody tell me how to find out whether my site falls into this category? I do have access to Google Webmaster tools but I can't find anywhere that tells me how my site's been indexed. Thanks in advance.
Technical SEO | | rylaughlin0 -
Does part of a keyword phrase need to be repeated in a sub folder?
I have a page that targets "web design" at /web-design/ I also have a page at /web-design/price-cost-calculator/ In the second page the target keyword is "web design price" and "web design cost". Do I need to repeat the "web design" part in the sub folder, or is it sufficient to have it in the root folder? I.e., /web-design/price-cost-calculator/ or /web-design/web-design-price-cost-calculator/
Technical SEO | | designquotes0 -
Hreflang on non-canonical pages
Hi! I've been trying to figure out what is the best way to solve this dilemma with duplicate content and multiple languages across domains. 1 product info page 2 same product but GREEN
Technical SEO | | LarsEriksson
3 same product but RED
4 same product but YELLOW **Question: ** Since pages 2,3,4 just varies slightly I use the canonical tag to indicate they are duplicates of page 1. Now I also want to indicate there are other language versions with the_ rel="alternate" hreflang="x" _element. Should I place the _rel="alternate" hreflang="x" _on the canonical page only pointing to the canonical page with "x" language. Should I place the _rel="alternate" hreflang="x" _on all pages pointing to the canonical page with the "x" language? Should I place the _rel="alternate" hreflang="x" _on all pages and then point it to the translated page (even if it is not a canonical page) ? /Lars0 -
Non existant URLs being generated in index
Hi all, I have a pretty big problem with my site at the moment which I'm worried will have an impact on my rankings. I've just had a crawl test done and for some reason I get a load of urls returned that don't actually exist... For example I am getting urls like this in my crawl test and xml sitemap: www.applicablejobs.com/jobs/add/android-designer/android-designer/android-designer/android-developer/android-developer/ www.applicablejobs.com/jobs/add/android-designer/android-designer/android-designer/android-developer/iphone-designer/ All the urls seem to start off with www.applicablejobs.com/jobs/ and there is an entry for every conceivable combination of slugs. I can only assume that if the crawl test and an xml sitemap generator is indexing these urls then Google and other search engines probably are too. Does anyone have any idea what might be causing this issue and what can I do to remove them from Googles index if they are? Thanks
Technical SEO | | Benji870