How to link build?
-
Hello all.
I've been having intense conversations with an experienced SEO, who has told me that the only way to get consistent links to your website, and to build you business through the web is through blogger outreach, and then paying the bloggers to put your appropriate content on their high Page Ranking website.
To me, this may well be right. But it sounds dull as anything.
Any thoughts?
William
-
Dull and unnecessary
While outreach is important, something that often gets overlooked is linkable assets - why is someone going to link to your site? I talk a little bit about linkable assets on my own site here, but it is essentially creating content or 'something' that is going to entice others to link to you.
People are more precious of their sites than ever before and don't give links away easily, so it's important to give them that reason.
Get those creative juices flowing and make some noise.
-Andy
-
Thanks Max, that's what I thought.
It's such a minefield as to know what approach to take, and what advise to believe. What I want to do is to create great campaigns and content hubs, that are stimulating to the audience. I don't actually want to link build in the manner above - but if that is the thing that works, then hey...
Cheers
William
-
I agree it's dull, and I hate it myself. But it surprisingly works.
As far as I can tell from my experience:
- creating alerts, like google news alert, moz fresh web explorer alerts, etc...
- writing some nice personal email, or personalizable template, to authors of the post discovered...
- offering some quality content for a guest post.
Can get to some decent results.
So far I have not been able to find other ways of doing it.
We tried building some great unique quality content, complex expensive infographics with original analysis, we built some backlinks to that content, did the on-page SEO homework and got to position 1 of SERP, we emailed the exciting news to hundreds of journalists and news agency by email, with zero (repeat zero) natural backlinks.
While the dull, boring, and time expensive mailing to bloggers usually result in 2 out of 10 free guest posts, 3 out of 10 money request to publish the content, and 5 out of 10 ignoring us.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a trusted link building service
Can anyone recommend a service to build quality links to our site and work with us on a content strategy, preferably UK based? We have recently recovered from a link penalty and whilst this has been removed we now need to re-build a quality bank link profile. I've looked into the Moz recommendations but not many seem to be based in the UK or if that doesn't matter then I'd be interested to know people's experience. Basically, since the penalty we've become very nervous about link building even though we didn't necessarily create the problem! As a small team we've looked to outsource this and have looked at VA's but not confident the links they will achieve will be of good quality
Link Building | | Ham19790 -
What do you use to gather and build Links?
I was just wondering what do most people use for gathering and building links? Is OpenSiteExplorer enough? When I am analysing competitors, there are literally thousands of links, how do you scan them and select the ones you want to use? Any other tools?
Link Building | | moneywise_test0 -
Local Link Building help!
Hi All, Looking for some help with where to begin link building for local small businesses. If the website is leading to a lawyer, doctor, or any type of professional service, I'm at a loss on where to start. I've tried looking into local directories, and I also know that if one of the clients has a reason for being linked in an online news article, those links should be pursued. Additionally, I've gone and helped to claim all local listings, and submitted to DMOZ and a few other directories. So if the website is just leading to a business that isn't running any events or specials worth writing about, what is the best way to acquire links? Thank you! Tyler
Link Building | | kbaltzell0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
How do I build links for an Auto Detailing Company?
How do I go about building links for my website www.capitolshine.com Are there places I don't want to have my links? How do I know? How do I reciprocate? Where would I put a link on my website without looking like I'm just selling out to anybody who asks? And how do I actually put the links on my site? Do I need a separate page?
Link Building | | CapitolShine0 -
Zemanta For link building -Is it Worth the money?
Im looking to the community to help me decide if zemanta.com is a good link builiding method. Is it worth the money?
Link Building | | DavidKonigsberg0 -
Press Release Service for Link Building
I have a small question on your Mozzers! I have down in 30 days about 75 Backlink from 75 different sources of PR, National and International Press Release Domains. Some of them, are waiting for approval, from administrator, and some of them goes automatically published, but all have a good PR and PA&DA too. All 75 press release content was unique, 75 different contents, what do you think, are this links worth or not? THanks
Link Building | | leadsprofi1 -
Link Building strategy between domains I own?
I am in the somewhat unique position of owning and administering around 300 websites that each have their own unique domain names. We have a corporate website and then many individual websites for hospitals and nursing centers that we operate. My question is how would you recommend using these sites to build good incoming links between all the sites? Should I take every opportunity to find as many places to link from each site to all the other sites that are owned? Is there anything I should avoid that Google would penalize me for or discount the links all together? Sorry this is a such as long question... but wasn't sure where to start. Thanks!
Link Building | | KHCreative0