Benefits of having a Title-Tag that fits on the SERP
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Has anyone seen any case studies that show that title-tags that fit on the page (http://moz.com/blog/new-title-tag-guidelines-preview-tool) have a higher ctr than title-tags that don't fit? I know it's been said that keywords past the pixel limit still matter but if there's a major benefit to ctr for title-tags that fit....Any thoughts?
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Wouldn't there be cases where a trailing message could actually entice the viewer to click though? I know I've clicked on SERP titles before for that reason.
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While there may be other sites, I have always used the seomofo.com site Snippet tool to test for same...works, and works great!
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"User Experience" is the answer!! It always is.
When you see a title tag that is cut off, it makes you wonder... "What do they mean?" or "What are they trying to say?"
Most will skip right on by.
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Hi,
Absolutely! If you think about it, if you see a title that doesn't fit and you only see half a message, then you are unlikely to click on it. You can miss off important messages to help people make an informed decision and pass up opportunities for SEO.
-Andy
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