230 town pages in 40 counties
-
I have a new client who has a service centre covering each of 670 towns based in the uk. The site is set up so it can break down to a county or town, e.g. www.caravanspareparts.co.uk/county-name/town-name.
I'm wondering at what level to point the SEO. So if I'm building keywords to the site, looking to get local pages served up for local people it would take a lot of link building to link to each of the 670 towns.
My suspicion is that if I link build at the county level, that the 'link juice' will trickle down to the towns underneath... e.g. If I link build to www.caravanspareparts.co.uk/lincolnshire, all the pages after that one (the town pages) will benefit... link text to this county-level page would be "caravan spares lincolnshire" etc...
Does anyone know if my logic is valid or can recommend an alternative approach?
-
Hi DeploySEO,
It does sound like you're on the right track realizing that content development is going to need to be a major priority here. Don't underestimate the amount of creativity this process requires and deserves - you want to create a finished body of content that your customer love and of which your company is really proud. Wishing you good luck:)!
-
Interesting article. It looks like my initial approach of setting up individual pages is thought to be the right way forward. I just need to think of ways to generate more unique content for each one.
-
You might find this useful. http://moz.com/blog/local-landing-pages-guide - especially the ** I serve a huge number of cities. Do I really have to create a page for each one?** bit!!!
-
I can see why you'd do that - interesting approach.
-
I am working for a client that has around 28 physical locations in one state only. When it comes to link building my idea is to get most quality links to the home page and other main pages of the website but do get links to other pages randomly so that your overall domain authority increase.
Just my 2 cents.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google does not want to index my page
I have a site that is hundreds of page indexed on Google. But there is a page that I put in the footer section that Google seems does not like and are not indexing that page. I've tried submitting it to their index through google webmaster and it will appear on Google index but then after a few days it's gone again. Before that page had canonical meta to another page, but it is removed now.
Intermediate & Advanced SEO | | odihost0 -
Pages with Duplicate Page Content (with and without www)
How can we resolve pages with duplicate page content? With and without www?
Intermediate & Advanced SEO | | directiq
Thanks in advance.0 -
Big discrepancies between pages in Google's index and pages in sitemap
Hi, I'm noticing a huge difference in the number of pages in Googles index (using 'site:' search) versus the number of pages indexed by Google in Webmaster tools. (ie 20,600 in 'site:' search vs 5,100 submitted via the dynamic sitemap.) Anyone know possible causes for this and how i can fix? It's an ecommerce site but i can't see any issues with duplicate content - they employ a very good canonical tag strategy. Could it be that Google has decided to ignore the canonical tag? Any help appreciated, Karen
Intermediate & Advanced SEO | | Digirank0 -
Rel=Canonical to Longer Page?
We've got a series of articles on the same topic and we consolidated the content and pasted it altogether on a single page. We linked from each individual article to the consolidated page. We put a noindex on the consolidated page. The problem: Inbound links to individual articles in the series will only count toward the authority of those individual pages, and inbound links to the full article will be worthless. I am considering removing the noindex from the consolidated article and putting rel=canonicals on each individual post pointing to the consolidated article. That should consolidate the PageRank. But I am concerned about pointing****a rel=canonical to an article that is not an exact duplicate (although it does contain the full text of the original--it's just that it contains quite a bit of additional text). An alternative would be not to use rel=canonicals, nor to place a noindex on the consolidated article. But then my concern would be duplicate content and unconsolidated PageRank. Any thoughts?
Intermediate & Advanced SEO | | TheEspresseo0 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
Why Would This Old Page Be Penalized?
Here's an old page on a trustworthy domain with no apparent negative SEO activity according to OSE and ahrefs: http://www.gptours.com/Monaco-Grand-Prix They went from page 1 to page 13 for "monaco grand prix" within about 4 weeks. Week 2 we pulled out all the duplicate content in the history section. When rank slipped further, we put it back. Yet it's still moving down, while other pages on the website are holding strong. Next steps will be to add some schema.org/Event microformats, but beyond that, do you have any ideas?
Intermediate & Advanced SEO | | stevewiideman0 -
List of Off page techniques
Hello Everyone, Please share the list of off page techniques to improve ranking and which techniques completely avoided?
Intermediate & Advanced SEO | | Alick3000 -
Is there an optimal ratio of external links to a page vs internal links originating at that page ?
I understand that multiple links fro a site dilute link juice. I also understand that external links to a specific page with relevant anchortext helps ranking. I wonder if there is an ideal ratioof tgese two items
Intermediate & Advanced SEO | | Apluswhs0
