We lost great amount of Google Traffic. Need Expert Advice, Please!
-
We are in the business of selling home and commercial light fixtures for about 10 years now. Our website is a very large ecommerce website with more than 40K pages including category, sub-category and product pages. We have been getting decent organic traffic mostly from highly competitive keywords and also from product/solution specific long tail keywords. Recently when Google changed the EMD algo we have seen a dip in the traffic (say about 60%). I can't be so sure that this is because of EMD update, but it started happening only after this update. There has been a rank drop from 1st page to 2nd page, decrease in no. of keywords driving traffic, decrease in no. of pages driving traffic, all these things have an negative impact on our organic revenue.
I know that our back link portfolio is bad and the reason behind this is the SEO companies that we previously worked with, Thanks to them for this sloppy work.
Other than back links, Is there anything fundamentally wrong on our website. Here is the URL http://bit.ly/QVFHgr
-
Hi,
At a quick glance, I noticed that you have two Google Verification tags in the head. I've never encountered this before, so I'm not sure if this is creating "confusion" or not.
I looked at the code and it seems there was some significant enthusiasm on some of the naming conventions:
href="./lighting-chandeliers-alabaster-chandeliers" title="Alabaster Chandeliers">Alabaster Chandeliers
I used the term "lighting" and "lighting fixtures". One of the flags was keyword stuffing. You have 39 instances of lighting and an ideal range may be closer to 15. See SEO PRO Tools: On Page Keyword Optimization.
I'm sure others will contribute to this topic, but is what jumped out to me.
Best of Luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Numbers Are Weird
Hi, I'm having a strange problem from past one month. My website gets about 10k pageviews a month with an average bounce rate of 50%. Lately, I observed a strange thing. The avg time on page of visitors from selected countries is less than 1 second and the bounce rate is zero!! How is this possible? This is happening from past one month and it would be really helpful if you guys could tell me what exactly is happening?? Ive attached a screenshot for better understanding. website url : https://www.specbee.com/ fIAXXgF 3zQuBAN
Reporting & Analytics | | ganesh10 -
Longterm wordpress blog not providing seo benefit to main site - help needed please
Hi I have a bigcommerce ecommerce store, with a Wordpress blog on a subdomain. The store and blog have been active for four years, the blog is regularly updated with original content, has many links to the store, is promoted regularly via my brand's social media channels and mailing list, and has the simplest SEO basics covered via a Yoast SEO plugin. But the store sees very little, if any, SEO benefit from the blog. My question is: based on this information, and the details below, is there an issue with the connection between the blog and main site in SEO terms? And if there is, how can I start fixing it? Further info: 1 In my Moz dashboard for the store site, the blog does not show at all as providing any inbound links or linking domains 2 Google Analytics also shows zero referral traffic to the store site from the blog since April 2015 3 Moz crawl issues is flagging ‘duplicate page content issues’ for pretty much every page of the blog, and the analysis provided suggests this may be related to tags but I have only basic SEO knowledge and am fast getting out of my depth here. 4 I have today altered the settings within the Yoast plugin on the blog to ‘noindex’ for Tags, Meta Robots, based on advice I have found in this section but am already well over my head and unsure even this is correct. An agency have been running SEO for the store since 2012 but since uncovering how little they have done in this time for the money paid, I am now taking matters back into my own hands. However I am on a very steep learning curve and this one is beyond me right now - please does anyone have any suggestions where I can start looking to uncover the root issue? Any guidance or advice would be greatly appreciated Thanks very much and hope to hear from someone!
Reporting & Analytics | | Warren_331 -
How accurate is Google analytics at measuring traffic? (Free version)
Hi Guys. When we compare our actual sales to Google analytics conversions it can be way out. Sometimes as much as 50%. Is this the same for the data on traffic? And if so, does the data tend to be out by a similar amount over time? i.e) If we compare this year and last year it give us a good indicator of differences in traffic volume? (albeit not 100% accurate?) Thanks. Isaac.
Reporting & Analytics | | isaac6630 -
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png
Reporting & Analytics | | joony0 -
Google Analytics Page Metrics and Redirects
Hi All- Context: A site has been redesigned. Pages were renamed in the process. Problem: It's very hard to compare before and after metrics because the page URLs are not the same. Question: Anyone know how to do this in Google Analytics? I'm hoping there's some simple trick I just don't know about. D
Reporting & Analytics | | DonnaDuncan0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Google News traffic spike mystery; referring URLs all blank, Omniture tags didn't fire.
Our content is occasionally featured in Google News. We recently have had two episodes where this happened, but (a) nearly all the referring URLs were blank, and (b) our backend logs show 3-4x more requests for the article in question than Omniture does. In other words, hundreds of thousands of visitors requested a URL from our site (as proven by the traffic logs), but don't seem to have come from Google News (because HTTP_REFERER was blank), and didn't execute the onpage javascript tag to notify Omniture of the pageview. Perhaps this has nothing to do with Google News, but it is too strong a coincidence that the two times we were on there recently, the same thing happened: big backend traffic spike that is not seen by Omniture. It is as if Google News causes browsers to pre-fetch our article without executing the javascript on the page. And without sending a referring URL. Has anyone else seen anything like this before? Stats from the recent episode:
Reporting & Analytics | | mcglynn
- 835,000 HTTP requests for the article URL (logged by our servers) - these requests came from 280,000 distinct IP addresses (70% US) - the #1 referring URL is blank. This accounts for 99.4% of requests. Which, in itself, is hard to believe. These people had to come from somewhere. I believe browsers don't pass HTTP_REFERER when you click from an SSL page to a non-SSL page, but I think Google News doesn't bounce users to SSL by default.That said, we do see other content pages with 70-90% blank referring URLs. Rarely 99+% though.0 -
Why isn´t my google analytics registering goals?
Hi everyone! I know this is is not the standard SEO question, but I hope you can help me with your knowledge. I set some goals in GA for the thankyou page that appears when a client requests more information on a property for sale. Problem is I have been testing them and the goals don´t get registered. I don´t know what am I doing wrong and I would really appreciate if you could help me through some light on this. I have attached an image of the option for the goal in GA. Can anybody help me? Paroa.png
Reporting & Analytics | | inmonova0