We lost great amount of Google Traffic. Need Expert Advice, Please!
-
We are in the business of selling home and commercial light fixtures for about 10 years now. Our website is a very large ecommerce website with more than 40K pages including category, sub-category and product pages. We have been getting decent organic traffic mostly from highly competitive keywords and also from product/solution specific long tail keywords. Recently when Google changed the EMD algo we have seen a dip in the traffic (say about 60%). I can't be so sure that this is because of EMD update, but it started happening only after this update. There has been a rank drop from 1st page to 2nd page, decrease in no. of keywords driving traffic, decrease in no. of pages driving traffic, all these things have an negative impact on our organic revenue.
I know that our back link portfolio is bad and the reason behind this is the SEO companies that we previously worked with, Thanks to them for this sloppy work.
Other than back links, Is there anything fundamentally wrong on our website. Here is the URL http://bit.ly/QVFHgr
-
Hi,
At a quick glance, I noticed that you have two Google Verification tags in the head. I've never encountered this before, so I'm not sure if this is creating "confusion" or not.
I looked at the code and it seems there was some significant enthusiasm on some of the naming conventions:
href="./lighting-chandeliers-alabaster-chandeliers" title="Alabaster Chandeliers">Alabaster Chandeliers
I used the term "lighting" and "lighting fixtures". One of the flags was keyword stuffing. You have 39 instances of lighting and an ideal range may be closer to 15. See SEO PRO Tools: On Page Keyword Optimization.
I'm sure others will contribute to this topic, but is what jumped out to me.
Best of Luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct Traffic plus Bounce Rate rise for all traffic sources
Hello, I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources. We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources? We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)? Thanks
Reporting & Analytics | | jenallen0 -
Decline in Traffic
Our company is a full service law firm with a main website and 6 microsites relevant to each practise area. Over the last 2 years, we have had significant traffic growth and ranked well in SERP, conversions were good and everything was tracking along nicely. Come January 2019, the traffic on 2 of our microsites have dropped by 20% and is not recovering. We have done a site audit and there are no issues with the website, we are still ranking #1 in SERP for our targeted search terms but the traffic just isn't there. Has anyone else with legal websites had this issue or can provide insight into the drop in traffic? It just doesn't make sense why all of a sudden the traffic isn't there anymore. Any advice on what other actions we can take to try and find the issue would be appreciated.
Reporting & Analytics | | monique-plaw0 -
Different statistics in Google Analytics
Hi! A client of mine is having some trouble on his Google Analytics overview. When he checks the yearly report with number of visitors, new visitors, returning, ... he gets statistics that doesn't match mine. Also, he gets a notation from Google that no hits were fired, although the script is still there. On the other hand, I (logged in with another account) am seeing all statistics correctly. FYI: no filters were installed, nor segments, ... Why does the client see different and incorrect statistics? There should be a setting or something I'm overseeing. Hope you guys can help.
Reporting & Analytics | | conversal0 -
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
Google Analytics Alternatives
I am getting really fed up with how unreliable Google Analytics data is. Also, because I have several large sites I can't use the goal tracking or conversion funnel reports. What are the best alternatives to Google Analytics?
Reporting & Analytics | | mascotmike0 -
Google Analytics All Kinds of Messed Up
Anyone have their google analytics go straight crazy on Thursday, 8/11/2011? 30% increase in visits No increase in visitors Huge drop in pageviews and time site Higher bounce rate More return users
Reporting & Analytics | | ChrisKolmar0 -
Mobile and Google Analytics
As my mobile numbers are going up in Google Analytics I'm trying to figure out what phone runs what browser. I see that 93% of mobile users have Safari which I believe is iPhone, iPad and iPods. There is a 6% usage of "Mozilla Compatible Agent". What cell phone would this be?
Reporting & Analytics | | LabadieAuto0