URL Keyword & Meta Title Problem
-
I was just reviewing my Moz report and came across something I could use advice on.
The Keyword is "irish cardigans" I just moved to down a place to #5. I was going to add content to the page and back link a little to get back up on rankings but I noticed it is not all matching up.
My Keyword is "irish cardigans"
My Url is structured: products/traditional-irish-clothing-arans
My metatitle is: Irish Sweaters - Traditional Irish Clothing - Arans & Cardigans
The content title on the page heading is: Irish Sweaters and Cardigans.
How will I change this to get my ranking better for "Irish Cardigans"
The Page is also ranking for "Traditional Irish Clothing and Irish Sweaters" How do I know if I structure it to "Irish Cardigans" I will not loose traffic etc from the other keywords.
Thanks
-
Based on what you told us, you could try to rewrite a bit your content and go for h2 and h3 with internal link to this page and why not a blog post too. But better to don't touch the url
-
It is right that Google is very fond of re-writing titles that it feels better match search criteria. This isn't always a bad thing, but there is more you can do yourself here.
There are two articles I would suggest reading:
http://moz.com/learn/seo/title-tag & Google SEO User Guide
I would also suggest that you try and structure your page titles to follow a format like this:
Just don't go changing your titles frequently - this isn't something Google likes to see and can result in a drop in the SERPs.
Also, try and create some internal linking throughout the site to help Google understand more about the important pages related to specific phrases.
-Andy
-
When I search it I actually see that Google has changed the title tag to
"Irish Sweaters & Cardigans - Shamrock Gifts"
But not for "Traditional Irish Clothing and Irish Sweaters"
So that is interesting, Google likes to re-write titles that it thinks will better suit the search.
Perhaps changing your title to "Irish Sweaters & Cardigans - Traditional Irish Clothing"
Maybe that small tweak will make a bit of a difference. Also Google loves content but you are not giving it enough to go on. Think how you could add some more quality content to the page. Maybe go into a bit more detail about where they are made and the work that goes into them. Why they became popular and their place in fashion today. I dont know muuch about them but I am sure you can come up with a few gems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blocking Standard pages with Robots.txt (t&c's, shipping policy, pricing & privacy policies etc)
Hi I've just had best practice site migration completed for my old e-commerce store into a Shopify environment and I see in GSC that it's reporting my standard pages as blocked by robots.txt, such as these below examples. Surely I don't want these blocked ? is that likely due to my migrators or s defaults setting with Shopify does anyone know? : t&c's shipping policy pricing policy privacy policy etc So in summary: Shall I unblock these? What caused it Shopify default settings or more likely my migration team? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Question on structuring URLs in a Drupal CMS - Adverse SEO or Analytics impacts?
Hello Moz Community, We're building out a health system (think a bunch of hospitals and clinics etc.) website on Drupal for the first time. Nebraskamed.com is our domain. Because we're using nodes instead of pages, our URL structure can pretty much be whatever we think makes sense. Our proposal is to drop /blog/ and related terms from the URL structure, because it doesn't really mean anything to the user. Instead, we'd use the service line "cancer" for example, followed by the name of the blog post or document. Example: nebraskamed.com/cancer/10-bone-cancer-myths Do you see any red flags (perhaps with SEO or Analytics for example) to what I'm proposing? domain name/service line/blog-post-name If so, do you have a URL structure you advise?
Reporting & Analytics | | Patrick_at_Nebraska_Medicine1 -
What's the best way to figure out which keywords are the highest converting?
We have a client using Google Analytics. They currently have 3 goals set up to track when website visitors fill out 3 forms: Form A, Form B, Form C. I can easily figure out what traffic sources have driven the highest number of conversions on each form (Search for Form A, for instance, or Referrals for Form B), but of course, when I try to drill down on search terms that have driven conversions to each form, I get stuck in "not provided" territory. I'd like to know what people are searching for when they ultimately fill out each form. This will answer questions like: are people familiar with us already when they convert, or did they randomly find our website when searching for something we sell? It seems like there must be a way, using Google Webmaster Tools, Analytics, or another third-party app, to answer the question: what keyword searches are responsible for the highest number of conversions? Especially on a website that has traffic of 10,000+/month and a healthy dose of search traffic. Right? Where am I missing this information?
Reporting & Analytics | | timfrick1 -
Drop in direct traffic & spike in Adwords, any relation?
So I noticed a significant (around 50%) drop in Direct traffic in analytics to one of my websites (compared to last month). I've also noticed a spike in Adwords for around the same number of sessions. The drop in traffic is pretty much isolated to one specific page, and it is the same page involved in the spike in Adwords. Is it possible that Google was not recognizing a portion of the Adwords traffic? That's the only theory I have, but we haven't changed anything with their tracking or Adwords, so I'm a little hesitant to go with that theory.
Reporting & Analytics | | KiyoW0 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
Why is the page title sometimes missing in the API results?
Why is the page title sometimes missing in the API results? It exists on the page and in the "keyword difficulty tool", but missing in the API. It is never returned when upa= 1For example:stdClass Object(
Reporting & Analytics | | kirza
[fmrp] => 7.05087881216
[fmrr] => 5.05983022077E-6
[pda] => 91.758307504
[ueid] => 0
[ufq] => www.yellowpages.com/
[uid] => 0
[umrp] => 0
[umrr] => 0
[upa] => 1
[upl] => yellowpages.com/
[us] => 0
[ut] =>
[uu] =>
) {"fmrp":5.679443875178763,"fmrr":2.052551993215746e-07,"pda":70.05750830306422,"ueid":0,"ufq":"education-portal.com/","uid":0,"umrp":0,"umrr":0,"upa":1,"upl":"education-portal.com/","us":0,"ut":"","uu":""}How to get the titles for these pages?0 -
Duplicate content? Split URLs? I don't know what to call this but it's seriously messing up my Google Analytics reports
Hi Friends, This issue is crimping my analytics efforts and I really need some help. I just don't trust the analytics data at this point. I don't know if my problem should be called duplicate content or what, but the SEOmoz crawler shows the following URLS (below) on my nonprofit's website. These are all versions of our main landing pages, and all google analytics data is getting split between them. For instance, I'll get stats for the /camp page and different stats for the /camp/ page. In order to make my report I need to consolidate the 2 sets of stats and re-do all the calculations. My CMS is looking into the issue and has supposedly set up redirects to the pages w/out the trailing slash, but they said that setting up the "ref canonical" is not relevant to our situation. If anyone has insights or suggestions I would be grateful to hear them. I'm at my wit's end (and it was a short journey from my wit's beginning ...) Thanks. URL www.enf.org/camp www.enf.org/camp/ www.enf.org/foundation www.enf.org/foundation/ www.enf.org/Garden www.enf.org/garden www.enf.org/Hante_Adventures www.enf.org/hante_adventures www.enf.org/hante_adventures/ www.enf.org/oases www.enf.org/oases/ www.enf.org/outdoor_academy www.enf.org/outdoor_academy/
Reporting & Analytics | | DMoff0 -
SEOBook Rank Check Problem
Has anyone who uses SEOBook Rankcheck in Firefox (version 7) had problems with the tool picking up rankings for Bing, but not Google? I've got keywords that I know I rank in the top 10 (and my Raven account confirms it), but when I run a report on Rank Checker, those same words aren't ranking; instead I just get a "-". I've tried restarting my computer and emptying my cookies; but no luck. Any thoughts?
Reporting & Analytics | | EricVallee340