High DA, PA and A grade at page level not ranking in SERP - why?
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I ran a full keyword ranking report against my competitors. My site clearly tops all KPIs with highest DA, PA, mT/mR etc. My page also get's an A for page otimisation, but is ranking lower than sites with an F. There have been no manual actions and I am at a loss to explain why the page isn't ranking. Any advice would be appreciated. Cheers
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Hi, I sent you a PM last week. Did you receive it?
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High DA, PA and A grade at page level not ranking in SERP - why?
The most common reason is a Panda, Penguin or some other problem.. or you are looking at local search where these metrics don't work well.
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Is it the "Mind Body Spirit" site? I wont mention the domain incase your keeping it secret?
If so the homepage has very little content and there is no internal linking on all the huge amounts of content you have. Also I took some snippets of some articles and found that content was indexed on another site which ranked above you and is dated a year older than your content. This would be a serious issue of content duplication. This would give the overall quality of your site a Panda Issue and cause you to rank poorly.
Excuse me if I have found the wrong site, happy to help if you post the url or msg me privately.
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It's odd you'd be getting good DA etc. numbers yet ranking poorly.
I'd recommend taking a look at the 2014 ranking factors report Moz puts out, and start going down the list of items outside of what you listed.
Site speed is a major one.
Something or many things may pop out. I'd personally also check to make sure all your pages are getting crawled correctly. It sounds like they are being crawled because your website does show up in the SERPs, but perhaps there are some broken redirects or something that is causing you not to get the full value of the website you've built.
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You see Google Algorithms are not simple at all. There are around 500+ signals that Google consider in order to rank a website in search engines. You might have a better DA and PA you have be doing a better on-page optimization but there are always other factors like:
- Page load time
- Quality of links in the link profile
- Content on the website
- Tactics used to get links
And more…
I believe the best idea is not to compare but compete. Get your content redone, get more quality natural links and more.
I am actually trying to give you a quick idea of how big Google’s canvas is!
Just my 2 cents!!
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