Best practice for local SEO when two offices handle different services?
-
Our agency has three main services - SEO, PPC and web design. We're in the process of setting up a new office in a different city where our PPC team will be based, while SEO and web will stay in the original office.
How do we handle local SEO/Google My Business listings in this situation? Geo-targeted service pages and two separate GMB listings?
-
Very helpful thanks Miriam. Your answer confirms my gut feeling on this, I just wanted to make sure I was on the right lines. Never heard of the same business offering separate services from two physical locations before.
I think on the site we'll have two separate location pages, as you suggest. This way we can link the listings to separate URLs and keep the services separate.
-
Hi Matt!
The number of Google My Business pages you have is dictated by the number of physical locations out of which you operate - not the number of services your company offers. For example an HVAC company with a single location can have just 1 Google My Business page - not one for heating, another for cooling. I think maybe you already understand this, but I just wanted to be sure to mention it in case there was any confusion about this.
If you have 2 locations, you'll have 2 pages, but Google doesn't have categories for PPC or SEO, though they do have one for Website Designer. You'll want to accurately represent whichever service you offer at each location, as best as you can, which will likely involve use of the category Internet Marketing to categorize your PPC and SEO services, and then a clearer explanation in the business description field.
On the website, it would be most typical to have a location landing page for each of your physical offices, and then 1 page for each service you offer.
Does this help, or am I not quite getting to the heart of your question? Please, let me know!
-
Both really. For example if I was looking for SEO <location>in Google I'd want to see companies who were based in that area. If I was then told I had to go to another location for a meeting, I might be put off.</location>
Saying that, with SEO/PPC they can be more remote - it's not like looking for a taxi company. We have a couple of options, not sure which to go with.
-
I assume your services are limited to the locale, i.e. if someone in location A (which focuses on SEO) wants PPC, you'd refer them to location B. With that in mind, all locations can be a lead-gen engine for all your services. Why not put all services on each location page?
Perhaps I am not fully understanding the question, but I have a feeling you're looking at this from your perspective and overlooking the users perspective?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am having an issue with multiple Google local listings.
We assigned separate numbers for each local listing (using Call Tracking Metrics). However, recently our listings were suspended and when I read through terms of service it says the number has to match on the location page. We use dynamic numbers - so of course that number doesn't show up. Would it work to also add the local number to the page in addition to the dynamic number? Or has anyone figured out a work around?
Local Listings | | vjappleyard0 -
Google Local Storefront or Google Service Area?
We have been seeing some strange things happen in Google local after the most recent update. We used to show up in the maps all the time and have made no major edits or changes to the profile. Now when we search for our services, we show up high in the organic results, and not at all in maps (local listings). We have our profile setup as a service area since we do meet with people and provide services at their location, but also have checked the option that we also serve people at our address. I am wondering if the recent update favors actual storefronts when people are searching for services. Any ideas? Technically all the actual work is provided at our location, and the service we provide at the service area locations is based upon consultations. If we switched it to an actual storefront listing could that possibly help? Our profile is fairly strong, and has reviews, long history of posts, etc. What gives Google?
Local Listings | | David-Kley1 -
Google Local Listing Ranking/Traffic Metrics in the Google Search Console?
A client of mine asked me if it was possible to see local listing data (ranking/traffic stats) in the Google Search Console for a URL. I figured the Google Search Console only shows organic metrics not 3-pack/local listing performance. However I could be mistaken. Does the Google Search Console report this?
Local Listings | | RosemaryB0 -
Google requires that businesses that serve there customers at their customers' locations must hide its address. However, this causes an notice in Moz Local advising that the Google listing is inconsistent. Is that something to just ignore?
I run a walking tour company that operates from a virtual office. We run tours are set locations outside the office. Because of this, Google requires that we hide our exact location. However, Moz Local is warning us that "incomplete listings can negatively impact your ability to rank well in search engine results". Most listings won't allow you to hide an exact address. Do the search engines understand this and therefore we won't get penalized? Thank you.
Local Listings | | freetours0 -
Branding Accuracy for Local Search
Hello Mozzers! We have a hotel client who's brand is, say "The Moz". However, they appear online with a few different variations, e.g. "The Moz", "Moz Hotel", _"The Moz Hotel". _In the past, we have tried to include the word "hotel" in client names on local listings, for search purposes. However, does branding accuracy trump what may end up being a small gain in search? Thanks for your thoughts! Frank
Local Listings | | FrankSweeney0 -
Difference between Moz Local and Whitesparks
What is the largest difference between Moz Local account and using Whitesparks Citation Builder? Does anyone use both together?
Local Listings | | cschwartzel0 -
Moz Local in the UK and the Rest of the World
So I've just seen that Moz have rolled out their new Moz Local to help businesses in the USA... Has anyone any idea if this will be available in the UK, if so do we know when? Also, would love to know some feedback on anyone who has already started using this new feature
Local Listings | | bricktech0 -
Local Listing Question for Vet Office
We have done the off-page directory listings work for a veterinary office (submitting to the main data-aggregators, as well as sites such as CitySearch/Manta/Yelp) & now want to supplement those with submissions for each individual doctor. There are 8 doctors at their practice. The plan was to submit them to only 3 sites - the main data-aggregators of LocalEze, ExpressUpdateUSA & Factual. They only have one phone number (their main number) to use for listings. So can we submit the doctors all with the same number? Or is that a total waste of time b/c listings will end up being duplicated/merged down the road? What do you recommend that we do?
Local Listings | | JohnWeb120