Ranking Well in Google But Not Bing - Why?
-
Hello Moz Community,
I'm ranking well in Google (#2-#6 for various keywords) but on the second page of Bing.
Are there certain differences that I should be aware of?
Thanks,
Cole
-
My company gets a ton more traffic from Bing than Google. I have found (could be a coincidence) that I get far more conversions and technical support questions from Bing as well. I have lost some rankings in Bing because of the changes I have made to my site to keep up with best practice for Google. However strange it might sound, I haven't suffered any traffic or conversions from the loss of rankings in Bing.
Do you ever use your Bing Webmaster Tools? They are a little less insightful than GWT, but BWT does offer some insight to help your rankings. I would start there first.
Good Luck!
-
Thanks for those resources Pixel by Pixel.
Cole
-
Hey Andy,
No disavow or https has been done. I've private messaged you.
Thanks,
Cole
-
Hi Andy,
I agree with most of your points but I would disagree with HTTP as a good example its very difficult to find much proof that HTTP really does give a boost, its so tiny you can't even measure it nearly. Bing does do somethings better than Google but really its neither here nor there.
If someone ever asked me to rank them in Bing I'm sure I would be far more lost than I should be but there are a few examples I found after a scoot about
http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-bing-us-2013/
http://www.limecanvas.com/how-to-rank-high-on-bing-search-engine/
Let us know how you get on and I hope some of that helps.
-
Hi Cole
They are currently two different search engines and as such have different algorithm rules.
Here in the UK, Google gets far more traffic than Bing, so when I have to make a change, I look at if it will affect Google, Bing is a secondary issue. If something affects Google positively but Bing Negatively I would always go with the Google option as it receives far more traffic.
One good example, Google gives a small ranking boost for HTTPS, whereas Bing doesn't.
Also if you have done a disavow file for Google, did you do the same for Bing, most people don't and hence you still have spammy links pointing to your site.
If you can either send me your url or post it on here and I will take a look for you.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal pages ranking over the homepage: How to optimise to rank better at Google?
Hi, We have experienced a shift in SERP from internal pages ranking over website homepage for more than a year. Previously website homepages used to rank for the primary keyword like moz.com for "SEO". Now we can see that internal pages like moz.com/learn/seo/what-is-seo been ranking for the primary keyword "SEO". Google is picking up these "what is ABC" pages than the homepage. All our competitor sites are ranking with these internal pages which are about "what is (primary keyword)". We do have the same internal pages "what is....", but this pages is not ranking; only our homepage is ranking. Moreover we dropped more than 15 positions after this shift in SERP. How to diagnose this? Thanks
Algorithm Updates | | vtmoz0 -
Our Journey back to Good Rankings.
17 year old support site on the topic of hair loss. The home page (and pretty much all internal pages) enjoyed Page 1 Place 1 ranking out of 64 million search results for 12 of those years, for our main search phrase: hair loss. Other internal pages ranked #1 for other search phrases. I believe we were blessed by Google because we did everything the best we could: Genuine, manually constructed, unique, relevant content that was created from the heart. Other generalized health sites linked-to our site for more information on hair loss, and we had a couple thousand back-links that we never had to pay for. For the last 7 years or so, core content and news center went stagnant, but user-driven content (discussion forums) continued chugging along. Very old CMS systems had created duplicate content (print pages, PDF pages, share pages) and the site was not mobile-friendly at all. By the end of 2013, our home page had been bumped to the middle of Page 2 for "hair loss" as Google began pushing us down. Replacing our 700 page site dedicated to the topic of hair loss with random news articles, and dermatology organization sites that had little more than a paragraph of content on the topic. Traffic and income dropped by over 75% with this change, and by 2015 we were looking at a 9 year old site design that wasn't mobile-friendly, and had no updated content outside of the Forums for about as long. Mid 2015 we began a frantic renovation. The store was converted to a mobile-friendly design, tossed into HTTPS, and our developer screwed up, forgetting to put canonicals in place. Soon after, our store rankings dropped to almost zero. By the end of 2015 this was fixed, and we were spending tens of thousands to convert a very large, very old site into WordPress with a responsive, mobile friendly, lightning fast page-load design. We had no Google Analytics data prior to this either. Actions Taken starting Jan 1, 2016 - May 2016: Static Homepage + core content > Now put into WordPress. (80 pages) - proper 301's. News section running a 10 year old "PostNuke" CMS > Now put into WordPress. (300 pages). 301's. Forums running a 5 year old vBulletin > Now put into XenForo. (160,000 pages). 301's. Profiles section running a 10 year old "SocialEngine" CMS > Now put into new SocialEngine. (10,000 pages)* Site moved from HTTP > HTTPS. Proper 301's. Store CMS already finished months prior but sales dropped by 90%. Almost zero. Old forum CMS had created countless duplicate URLs. All of these 410'd. Old forum CMS had 65,000 pointless member profile pages indexed. All 410'd. Old news CMS created 4+ dup pages for every article (print, etc). All 301'd to new Article URL. Our HTACCESS file is thousands of lines long, trying to clean everything up, and redirect everything back to one, accurate, proper URL for each piece of content. It was a lot of work! After 17 years, we obviously had spammy sites linking to us. I quickly deleted content on my site the worst offenders were linking to. Then hired an SEO person to create a disavow audit on the other 20,000 sites liking to us. He settled on around 300 URLs needing disavow, but commented that didn't see any evidence we'd been penalized by Panda. He finished Friday and we will submit disavow Monday. Ran Screaming Frog audit on the site Cleaned up Google Search Console fully Created properties and submitted new sitemaps there. Monitored each property for the last 3 months and addressed 100% of issues raised. Revived Facebook, Twitter, Google+, Pinterest, and Instagram Accounts. Began publishing new content in our /news/ section and cross-posting to Social Media. Began improving up our Title Tags in the Forums as they often were pointless: "Hi! Need help!?" **Despite this, nothing has helped. Nothing has budged. Our traffic hasn't moved an inch since January. Sales have dropped 90% and site income has almost dried up. ** I have taken out a $25,000 personal loan just to cover my mortgage and pay my bills while I attempt to identify what's going wrong, and how to fix it. It bought me about 3 months, and that 3 months is almost up. I hired 2 or 3 different SEO experts with varying levels of experience. Due to no Google Analytics data to draw on, none of them could come up with any specific explanations for our drop in ranking over the last 4 years. That's why I took the approach to just "do everything" to fix all problems identified, and then cross my fingers. It hasn't worked. As of today our home page is not even found in google for our main search phrase: hair loss. Its simply not there. At all. And the only thing that is ranking is our forums, ranked at "67", which is horrible. But I don't understand why a site that was doing so well for over a decade has now been completely dropped from Google, without a single notice in Console or otherwise, explaining any problems. I realize this is a massive undertaking, and an equally massive post. But any time you can spend helping me will be forever appreciated.
Algorithm Updates | | HLTalk0 -
Desk top rankings differ from mobile rankings
Hi there! We are working on clients site for SEO. We have noticed that our clients 'desk top search results' on Google differ from the 'mobile / tablet search results'. For the desktop - the client is in the top 4 results of page one for Google, but for mobile / tablet results they are at the bottom of page one. We converted the clients site to be responsive 6 months ago. We have been through Google webmaster tools and made all suggested alterations. All programming is to a high standard. Competitors all seem to keep their current rankings - whilst our clients seem to drop. Any suggestions what the issue is would be very much appreciated 🙂 Thanks in advance. Phil. . We re-built their website so that it was responsive. We have been But -
Algorithm Updates | | Globalgraphics1 -
Increase in impressions reported by Google Analytics
Because Universal Analytics (and Google Webmaster) only stores SEO data for 3 months, I've been downloading SEO data (from the Acquisition tab of Analytics) to get a record of how impressions, clicks, CTR etc are changing in the long term (our business is seasonal, so these long-term patterns are important). Today, I downloaded data for September, and found a very large increase in the number of impressions compared to previous months. I looked back at the data for August, which I've already downloaded, and found that Analytics is now reporting much higher numbers of impressions than I have in my downloaded data. The total number of impressions has roughly doubled, and the increase for individual URLs varies, with some increasing by a factor of 10. The number of clicks has also increased, by about 15% in total. Because of the 3 month cut-off, I could only look back as far as the 11th of July, but the impressions for the end of July are also much higher than in my downloaded data. I've noticed that Analytics has changed some other details in its reporting of SEO data. For example, the impressions and clicks data is no longer rounded. Could this increase in impressions be a result of those changes? Has anyone else experienced something similar? We can go ahead and use the new data but it will throw our analysis off for past months (which have the lower numbers). If others have experienced something similar it would be good to know, so that we can adjust our historical numbers accordingly.
Algorithm Updates | | MargotLoco20 -
Where has Google found the £1.00 value for the penny black? Is it Google moving beyond the mark-ups too?
Hi guys, I am curious, so am wondering something about the Penny Black SERPs.
Algorithm Updates | | madcow78
Apparently Google shows a value of £1.00 Penny Black SERP From where does it come from? It's not the value Penny Black Value SERP The Wikipedia page hasn't any mark-up about it, actually it has the Price value mark-up of 1 penny Penny Black Wiki Markup Among the rare stamps, also the Inverted Jenny shows a value Inverted Jenny SERP But it's clearly taken from USPS and it's the cost of a new version of this rare stamp USPS Inverted Jenny Indeed, the mark-up matches that value USPS Inverted Jenny Mark-up I've been looking on-line for a new version of the Penny Black, but couldn't find anything.
The only small piece of information that I've found to correlate one pound with the Penny Black is on the Wikipedia page, but the point is: is Google able to strip those information from that piece? It's not a mark-up, it's not a number and mostly it's not a simple sentence like "The penny black cost was of £1.00" It reads "One full sheet cost 240 pennies or one pound sterling". Penny Black Wikipedia particular Is it Google moving beyond the mark-ups too? Thanks, Pierpaolo 9Cm3MOs.jpg f7XYNtF.jpg 5PpwapB.jpg hYUJswI.jpg 7kbIC4Q.jpg jnu1Gbe.jpg Wzltg0t.jpg2 -
Falling Ranking
Hello until recently I was ranking quite well for a certain keyword and now week by week I am dropping in ranking. How do I fix this or find out how my competitors are getting higher than me Thanks Linda
Algorithm Updates | | invitationsforless0 -
Another Domain ranking instead of my Domain
Hi My Domain name is Replicahause.net, 2 weeks ago my server had an outage for 3 days and my rankings dissappeared in google entirely, however i also noticed that when i typed in my domain name "replicahause" or "replicahause.net" , i would see abhishekyadav.com appearing on #1 in google which does a 301 into Replicahause.net I was able to convince the owner of Abhishekyadav to remove the 301 but my site Replicahause.net's Rankings still does not appear to have come back to google, is there something i'm missing here ? We were ranked #1 to #10 for at least 40 keywords, they've just seemed to dissappeard after the server downtime we had and the 301 from AbhishekYadav.com Thanks
Algorithm Updates | | jansimon0 -
How Do Geo Rankings Work?
I know that's vague, so let me specify. I recently got a client on the second page for a relatively difficult 2 word keyword. That is when the location is set to Chicago, Il in Google and private browsing in Chrome (so I'm not logged in). This is great because Chicago is the more important location (the client is located there and that's what his location is when he searches in Google). But when he goes home to the suburbs and searches, the ranking completely disappears. Why would he rank in a much more desired location such as Chicago vs a suburb way out of the city? Is that something you can control or target in terms of optimization? It's difficult trying to explain why this is happening to clients.
Algorithm Updates | | MichaelWeisbaum0