Different links to ultimately the same page on Magento

[VIVO]

Hi Everyone,

I'm wondering if some of you could help me out a bit here as I'm a bit consfused.

If you please take a quick look at my site: https://tesorotiles.co.uk

the way it's setup is that you can get to the same page via 3 or 4 different routes as below:

https://tesorotiles.co.uk/type/wall-tiles/rho

https://tesorotiles.co.uk/by-area/bathroom-tiles/rho

https://tesorotiles.co.uk/collections/rho

These 3 are the exact same page and we've done it this way to make sure there is no break in the breadcrumb. Is this ok SEO wise or anyone have any recommendation.

Thanks in advance

[CMC-SD]

It looks like the url's being shown are unique categories. I don't know if switching to a flat url structure will help, or just change the url-ref (rho-1..).

I think Magento (at least community) needs a better canonical handler than what is built in, I find that Ultimate Seo from Mageworx takes care of most of these issues including ones caused by pagination and layered navigation. If these are unique Categories, then unique content should be created or you will need to overwrite the default magento canonical's with a module and point to one Rho category.

You might also want to consider making 'Collections' apart of your layered navigation instead of creating unique categories for each shopping style

[MonicaOConnor]

I encounter this on my site all the time. Because of the limitations of the platform we are using we had to create a lot of duplicate pages in order to have the same subcategory in different category options.

The effect this has on SEO is a bit tricky. In my opinion it is very harmful because I am diluting the value of the traffic that comes to the site. I am taking 100% of traffic and exponentially decreasing it as different people go down different paths. Aside from that, the more clicks it takes someone to get to a particular product, the better chance you have of losing that customer. Every click is an opportunity for them to leave your site.

I have been fixing this problem on my site by redirecting duplicate pages and eliminating the multiple paths. Since doing that, my page values have increased and I am seeing less of a bounce rate. A slightly higher conversion rate as well. It sounds like you have one product that falls into multiple categories. If that works for you as far as how easy it is to find that particular product, I wouldn't change anything. If you want to see an increase in PR, conversions and traffic I would recommend eliminating some of the pages.

[Kingof5]

A flat URL structure would be ideal, meaning .com/rho instead of adding in leves of categories/subcategories/filters. You should be able to make the URLs flat while still keeping the full breadcrumb structure of how the customer's navigated - I know it's possible because we run Magento Enterprise and have done it.