Should Our Mobile Responsive Version of our Ecommerce Site include the on Page content to Help with Rankings
-
Hello All,
We are soon to launch our new redesigned website along with a mobile responsive version but i have noticed we currently don't include the on page Content we have on the mobile version which we have on the desktop version to help with rankings etc.
I am not sure how google does mobile research with regards to rankings. We have designed our responsive version to be as user friendly as possible at the expense of having to much clutter/content but I am wondering now , if we will rank on mobile if all our on page content isn't present.
Just wondered if we should include it at the bottom of the pages with say a "Read more" extension to help avoid clutter?
Any advice greatly appreciated
thanks
Pete
-
Anytime! Good luck to you!
-
Oh, I see. I didn't realise it was a different bot for mobile. I've added the content to the mobile version now.
Many thanks Monica
PEte
-
I understand what you are saying, however, there is no trick. You want the content on page for desktop and mobile users. Google uses a different crawl bot for mobile, so if the content isn't there your mobile rankings will be affected.
-
Thanks Monica
Pete
-
Hello Monica,
Thanks for your response. My concern was the mobile version is responsive so google only reads from htlm file and the CSS Style sheet will control what is displayed to the user. For the mobile, the on page content is not displayed as we went for more of a user experience , fast and efficient as opposed to making it content heavy etc..
I was thinking from a rankings point of view, whether it would affect mobile results if we didn't show this content, even though google will only read the main htlm file which shows the content.. I don't think it's deceptive as google will know its mobile responsive and I have seen other sites not display the content but I was wondering if I was missing a trick here.
thanks
Pete
-
I would definitely include it with the "read more" extension. I don't think that excluding content is ever a good idea. You don't want to contradict the cleanliness of a responsive design, so the "read more" option is really the best way to include the content without undoing your design.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much is the site architecture impacting my site?
Hi there, I'm interested to learn how much the site archecture of griffith.ie (higher education) maybe impacting our rankings. In recent months there was some changes to the the faculty landing pages but not to the site archecture. The rankings in the last 6 months have dipped a little. There are two main path ways to get to the course. 1. Course finder - https://www.griffith.ie**/find-a-course** => 2. Faculties - https://www.griffith.ie**/faculties** Most of the SEO authority is coming through the Faculties pages as this is where all the courses are found in term of the url structure. For example; https://www.griffith.ie**/faculties/**business/courses/ba-hons-accounting-finance The UX on the site tells a different story and directs people to the course finder. /find-a-course Ideally, I feel the site would benefit much more if all the traffic was directed through the course finder however this would require (I think) a big redevelopment of the search tool and I feel we are diluting our efforts as when somebody arrives to the site through the homepage they go through the course finder and if they come through specific searches they get taken to the specific course page under the faculty section. the site has has this archecture for the best part of 4 years and I'm considering recommend a change if it would greatly improve SEO and UX. Any feedback on this would be great. Many Thanks Rob
Web Design | | robhough9091 -
Copy partial content to other pages ?
One of our clients looking to redesign their website since we're redesigning the whole website we thought it would be good idea to separate services into individual pages so every service will have it's own page (currently there is 1 page that describes all of the services). what we're planing to do is to write unique content for each service page (about 300-400 keywords), but we also want to use some of the existing content which is kind of explains the process of provided services. so here i need your help! what would be the best practice to use same part of existing content on every service page without getting penalized for duplicated content? here is how we want to structure the page with h1 and h2 <main> Service name (same as page title) Subline new and unique content about 300-400 keywords Part of old content which is going to be placed on every service page </main> any help would be much appreciated!
Web Design | | MozPro30 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
Curious why site isn't ranking, rather seems like being penalized for duplicate content but no issues via Google Webmaster...
So we have a site ThePowerBoard.com and it has some pretty impressive links pointing back to it. It is obviously optimized for the keyword "Powerboard", but in no way is it even in the top 10 pages of Google ranking. If you site:thepowerboard.com the site, and/or Google just the URL thepowerboard.com you will see that it populates in the search results. However if you quote search just the title of the home page, you will see oddly that the domain doesn't show up rather at the bottom of the results you will see where Google places "In order to show you the most relevant results, we have omitted some entries very similar to the 7 already displayed". If you click on the link below that, then the site shows up toward the bottom of those results. Is this the case of duplicate content? Also from the developer that built the site said the following: "The domain name is www.thepowerboard.com and it is on a shared server in a folder named thehoverboard.com. This has caused issues trying to ssh into the server which forces us to ssh into it via it’s ip address rather than by domain name. So I think it may also be causing your search bot indexing problem. Again, I am only speculating at this point. The folder name difference is the only thing different between this site and any other site that we have set up." (Would this be the culprit? Looking for some expert advice as it makes no sense to us why this domain isn't ranking?
Web Design | | izepper0 -
Body of text on category pages
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.
Web Design | | Cantonteaco0 -
New Mobile Site Traffic Drop
With all the talk about how much mobile is important and how it is going to return its own search results, we finally decided to make a mobile site for one of our smaller websites to test the water. We put it up about two weeks ago and did Vary HTTP header method to serve the site. Before the change, on the average week we would get 270-300 mobile visitors from organic search results and we converted 0.78% to sales. Since the change, we are now getting about 70 mobile organic visitors per week but converting 2.47% So what can I say but WOW. We are converting way way better but our organic mobile search traffic has dropped off a ton. Luckily our desktop and tablet traffic(we serve the desktop version of the site to tablets) has stayed the same and has not dipped. Do any of you guys have experience or gone through launching a mobile site before? Did you see the immediate drop in organic mobile traffic and did you recover your traffic back to previous levels? If so, do you know how long it takes to recover? I am thinking it is a big change and will take time for Google to adjust but I am not sure since the mobile version has so much less text now on the home page and on category or product list pages or whatever you guys want to call them.
Web Design | | KurtL0 -
Build New Site Without Losing Rankings
Good morning SEOmoz community. I have a question which I am pretty sure I already know the answer to, however i thought I would reach out to my fellow experts to see if anyone had some great advice. I would really like to give my website a makeover. i have two thoughts on this, one is to scrap the site completely and start fresh, the other would be to only change it visually, but keep all the content and on-page optimization. I am terrified of losing my rankings. I am ranked position 1 and 2 for highly competitive terms and have another 15 - 20 keywords on page 1. Any advice would be tremendously appreciated!!!
Web Design | | WebbyNabler0 -
Ajax pagination and filters for ecommerce site
Hi There, Is it ok to use ajax for product filters and pagination? In this case url doesn't change when you navigate to 2nd or 3rd page also when you filter by colours, etc. If not what's your advise?
Web Design | | Jvalops0