Better link metrics, but lower rank??
-
Hello to all, new member here from Houston. I'm learning a lot! I've brought my site up some but my chief competitor is still at #1 position. I ran a full SERP report for my top keyword. My site appears to rank better on:
Page Authority…Domain Authority…MozRank…MozTrust...DmT/DmR…
Additionally, his on-page grade is F, mine is B!
So, it appears sheer bulk incoming links are really where it's at. He beats me, somewhat, at URL Link Counts, also on Followed External Links. The real difference appears to be External Links to This Domain: I have 65, he has somehow managed to get 3500…I think his webmaster has a local directory where everybody links to each other…I can't imagine how a small biz like this, in a fairly non-competitive industry, could get that many.
Anyway, thought I'd bring this up for comments/clarifications, if anyone has any---Also, is there a resource to understand these various parameters.
Thanks---
John in Houston
-
David, that link seems to be inactive---any other avenues to get that article?
John
-
Thank you--- I will read your article.
-
I would do a competitive link analysis to see where he is actually getting the links to his site, and how they are positioned in the linking platform. Manual link building can be extremely tedious, but it is ultimately a very powerful tool in getting Google to notice your site. Linking out to relevant sources and topics can help, as Google does not like to see sites that do not provide a larger resource to a user. We wrote an article on how to do a competitive link analysis. Might help you getting started.
For the reporting of F vs B, what tools are you using to analyze the date? Moz? If you are using the MOZ page grader, pay attention to what page you are actually grading, and for what keywords. The reports are helpful in pointing out errors, but can give a false positive in the event they are analyzing multiple pages for the same keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you get link equity from a redirect service?
When using a redirect service, do you get link equity from the redirect service or only from the linking website? Using opensite explorer in Moz, always shows me directory and redirect services as most important contribution for the domain authority. But I'm questioning if this is true. P.S. I'm not asking if link equity is passed from the linking website. That question has been answered many many many times. (hint: the answer is yes). H58xHAl.png pGH7e48.png
Moz Pro | | jasny0 -
Difference Between equity passing and follow links
Hi, I am recently seeing two more new options in the Opensiteexplorer filter options. equity passing links
Moz Pro | | Dexjj
non equity passing links
nofollow
dofollow What is the difference between an equity passing links and dofollow links. Can you guys help me.4 -
Percentage of good links vs. bad
Hi Does anyone know the best way of determining good links from bad links using the SEO Moz tools? I bought some directory links to two or three pages on my site a few years back. The were all very obviously spammy because of the anchor text and I didn't have a high enough ratio of good links to counteract them. I read somewhere that if more than 10% of the links to a page have the same (or similar) anchor text, it's obvious that you're on the bad list.
Moz Pro | | nsjadmin0 -
Conflict in reported link data
I have a competitor in a campaign - the campaign report shows 181 linked domains BUT - the site explorer report shows only 15 linked domains. Which is correct? And if the site explorer is correct - how do we fix the campaign report? [URL]]([URL=http://imgur.com/m9xFv][IMG]http://i.imgur.com/m9xFv.jpg[/IMG][/URL]) m9xFv open-site-explorer open-site-explorer competitive-domain-analysis-humphreys-assoc.com-seomoz-pro
Moz Pro | | robertdonnell0 -
Quantity of Internal Followed Links
We compared our and competitor pages. And we have got next statistics: Internal Followed Links: 184 4,496 We are thinking about changing our shopping cart links format from /product_info.php?products_id=3547 to /product_name.html This should increase "number of our pages" and "number of links" from them.
Moz Pro | | ctam
But in case a description of products from the same category often is very similar. We worry about duplicating page content. Could you give any advice in that situation? Do Internal Links play a big role in page rank? Thanks. PS: at attached image you can find full page metrics from open site explorer. Our metrics are at left, competitors - right. BtTap.jpg0 -
Why are inbound links not showing up?
I'm new to SEOmoz but have a question regarding inbound links that I don't see posted in the forum. In order to become more familiar with SEOmoz tools, I've been checking out sites that friends and family members have created as practice. Things have been going really smooth until I came across a 2+ year old page that should have included an inbound link from wsj.com but said link is not appearing in OSE for this page. Background: A friend of mine has a (basically) defunct blog that had a pretty well trafficked posting in 2009. However, when I use OSE to check out both the domain and page inbound links, I don't see the aforementioned inbound link from wsj.com. Why is that? Or, it's insanely late - am I missing something? Friend's blog posting: http://bcclist.com/2009/04/21/craigslist-killer-megan-philipcom-removed/ WSJ posting with a link to my friend's blog (4th paragraph...anchor text = "taken down"): http://blogs.wsj.com/digits/2009/04/21/who-is-megan-mcallister/ No rush. Again, I'm doing this as practice and being new to the site, I figure I'm overlooking something. Any feedback would be greatly appreciated. Thanks!
Moz Pro | | ICM0 -
Ranking
Why is comunicatedepresa.net ranking better than comunicatedepresa.ro for the term "comunicate de presa" Absolutely ALL the factors (links, domains linking, authority, onpage etc) seem to say that comunicatedepresa.ro should have ranked better.
Moz Pro | | seo.academy0 -
Why is the crawler following form action links?
I have an issue with one of my sites where the SEOMoz crawler is following some form action links. It is my understanding that the crawler will ignore these links. Why would it not be ignoring them in certain cases. If you need more detail, please ask. Thanks.
Moz Pro | | AmberHanson0