Better link metrics, but lower rank??
-
Hello to all, new member here from Houston. I'm learning a lot! I've brought my site up some but my chief competitor is still at #1 position. I ran a full SERP report for my top keyword. My site appears to rank better on:
Page Authority…Domain Authority…MozRank…MozTrust...DmT/DmR…
Additionally, his on-page grade is F, mine is B!
So, it appears sheer bulk incoming links are really where it's at. He beats me, somewhat, at URL Link Counts, also on Followed External Links. The real difference appears to be External Links to This Domain: I have 65, he has somehow managed to get 3500…I think his webmaster has a local directory where everybody links to each other…I can't imagine how a small biz like this, in a fairly non-competitive industry, could get that many.
Anyway, thought I'd bring this up for comments/clarifications, if anyone has any---Also, is there a resource to understand these various parameters.
Thanks---
John in Houston
-
David, that link seems to be inactive---any other avenues to get that article?
John
-
Thank you--- I will read your article.
-
I would do a competitive link analysis to see where he is actually getting the links to his site, and how they are positioned in the linking platform. Manual link building can be extremely tedious, but it is ultimately a very powerful tool in getting Google to notice your site. Linking out to relevant sources and topics can help, as Google does not like to see sites that do not provide a larger resource to a user. We wrote an article on how to do a competitive link analysis. Might help you getting started.
For the reporting of F vs B, what tools are you using to analyze the date? Moz? If you are using the MOZ page grader, pay attention to what page you are actually grading, and for what keywords. The reports are helpful in pointing out errors, but can give a false positive in the event they are analyzing multiple pages for the same keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Report not working
Hi (What happened to the User Voice feedback in PRO campaign reports? Another cutback because of scalability?) I'm getting sent here for Help on the reports It's Friday morning here in France ; I'm preparing a meeting with a client and as part of this I want their Rankings Report from the campaing I set up for them month's ago Half the keywords are showing up as "SAT" ; the message at the top says "Your keywords are updated weekly on Saturday. The last update was January 26th, 2013" They're not new keywords, if I click on them I get historic data up untill January 19th I'm guessing you had a problem on January 26th but why not put January 19th rankings rather than SAT ? The report is now useless. Here's the url if useful http://pro.seomoz.org/campaigns/54444/rankings Neil
Moz Pro | | NeilInFrance0 -
Mobile ranking
Is it now possible or do you plan on making it possible to see your mobile ranking in the Ranking Report?
Moz Pro | | peterkaad0 -
Report not showing all links
I am trying to pull the back link report for the following URL www.hotscripts.com/category/scripts/php/scripts-programs/image-galleries/ OSE shows a total of 589 back links. When i download the report all I get in excel is 207. Why?
Moz Pro | | inetteam1 -
Has MozTrust predicted fall in Google rankings???
The definition of MozTrust is:
Moz Pro | | driansmith
"MozTrust is SEOmoz's global link trust score. It is similar to MozRank but rather than measuring link popularity, it measures link trust. Receiving links from sources which have inherent trust, such as the homepages of major university websites or certain governmental web pages, is a strong trust endorsement." That being the case it is quite disturbing that a number of websites have been hit very badly by the latest Google algorithm changes that did indeed have very respectable MozTrust rankings. Can I ask whether anybody has carried out any sort of analysis of MozTrust versus negative impact in Google rankings? The prediction would of course be that websites suffering from a lower MozTrust would have been hit quite badly by these recent changes.0 -
Bing Not Complete in Ranking Report
Curious as to what the "FRI" image means under Bing on my Keyword Ranking reports? I saw this on Friday and assumed it hadn't crawled yet (as it was to set to crawl on Friday Jan 27, 2012) but here we are Monday AM and I'm still seeing the same thing. Glf4F.jpg
Moz Pro | | QueenSt0 -
Is the SEOMoz Rank Tracker still accurate?
I monitor several keywords on several domains and i have found that rank tracker gives me one result yet when searching via Google myself (on different machines) i get a different result. I've tried several devices on different networks so there is no chance that Google is remembering my searches as such and i ensure that i am always signed out of my account. All devices provide the same results yet Rank Tracker provides a completely different result. It's as though Rank Tracker is a day ahead or something. Can anyone shed any light for me please?
Moz Pro | | MarkHincks0 -
Cleaning up link profile
I've recently been trying to tidy up my link profile. We have been link building for a number of years and I decided to check it out and see how good our profile looks. I used OSE to give me a report of all external links pointing to pages on my www sub-domain. The results are scary! I have hundreds of links point to my site that originate from URLs such as the following url which attempts to start a download, use caution!!! <colgroup><col width="768"></colgroup>
Moz Pro | | Entrusteddev
| http://ftp.codeweavers.com/pub/crossover/cxlinux/demo/install-crossover-pro-demo-9.0.1.sh?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=減量 | Another example (this one attampts to start a .jar download!! Be cautious) <colgroup><col width="794"></colgroup>
| http://www.breastreconstructionguide.com/compare.jar?page=1892&username=DXDZSW | All the other metrics reported for the offending URLs seem ok, such as PA and DA. Also, many have meaningful page titles (as opposed to random characters) and nicely formed anchor text. What I'd like to know is; Are these links having a detrimental effect on my SERPs? How does OSE find them since its a URL to a download? Has anyone else had a similar experience? Thanks for your time. Regards Aran <colgroup><col width="794"></colgroup>0 -
Using the PA metric from the mozbar
Hey guys, just a quick question about page authority. Often I'll be on a page with a high domain authority but the page authority is 0 as it says there are 0 links from 0 domains to the page. This is despite the fact there is a followed link from the homepage to that page. Is this just a bug in PA, and can I assume that the page will have at least some authoirty as a link from the homepage is pointed to it? Or is there some other factor that may be preventing the page to not have any PA. Thanks
Moz Pro | | SureFire0