Huge Traffic Drop after 301, Keyword and Schema.org Fixes
-
Hello there,
I'm first gonna explain what I did to my website:
-
I was using a 302 redirect to send from http to https, fixed it to a 301.
-
My url has a keyword and I was using many pages with keywords as well. ex) www.keywordhaha.com/keyword-the-best , www.keywordhaha.com/keyword-easiest-on-keyword-market
Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc...
-
I was not using any crawler tools, so I added Schema.org, Json-LD and rdfa-node, which are all working properly.
-
Synced my page with our Google+ page, which was recognised by Google
-
Added a proper logo and fb:admins, and was recognised by facebook.
After I did all this optimisations, I experienced an immediate traffic drop (10%) and my impressions/clicks according to the webmaster tools dropped 75%, in a 2 day period.
Any ideas where there could have been a mistake?
-
-
Fixed!
Thanks
-
I haven't!
That is probably the reason, I'll fix it and get back to you ASAP.
Thanks for the quick reply Mick!
-
"Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc..."
Did you 301 existing URLs to your new URL structure?
Have you checked what is indexed in Google with site:www.example.com, or site:www.example.com/directory?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic traffic down
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
Reporting & Analytics | | Contentcoms2 -
Organic search traffic down 60% since 8/1/18\. What now?
I have a small health & fitness blog, and my Google search traffic suddenly dropped 60% around August 1 (I've attempted to link an image). My rank has dropped for 86 keywords. I have no manual penalty, so I'm guessing I was affected by the algorithm change. My technical skills are VERY limited. I've tried to find answers on my own, but every time I try to "fix" something, I only seem to make it worse. I do seem to have some structural/performance issues with my site (e.g., lots of 404 errors from uninstalled plugins and unwanted permalinks). I asked my server for assistance (I used managed Wordpress hosting), and they said they couldn't help. As you can imagine, this is quite devastating, and I have no clue where to go from here. I don't know if I'm allowed to link to my site here, but it's mommyrunsit dot com. Any assistance is greatly appreciated. Thanks. Sharon 0lPu4wY
Reporting & Analytics | | RoniFaida1 -
SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Since I've become a fellow MOZer I've seen an increase on my sites and proud to say that ALL of my clients have now accomplished 1st page rankings on at least 2 of their top 3 keywords. Yes, I am as stoked as them. Although I am a bit worried because as I rank keywords and test them on Google and engines alike all of our rankings direct to the homepage. I am essentially new to SEO. So as happy as I am to be doing something right I'm worried I'm losing the end user. By having them need to Search our site/menus/blog for the keywords/phrase that got them to us will turn most searchers away. They want the content now. What am I doing wrong? My pages are pretty specific so I never cared to use rel-canonical's...I dont have duplicate content, other than your typical footer/side bar consistent info. So I'm curious where I've gone wrong. Little history on my sites: I Use Joomla 2.5 & 3.x. I manage seo details through sh404seo. I've cleaned all duplicates I can up other than what these dynamic cms generate by just using one. I've done fairly well and all my pages rank A for moz's onpage grader for the keyword optimized around. Any help is appreciate, THANK YOU!
Reporting & Analytics | | Funk-Creative-Media0 -
Site Crash Effect On Traffic
All, I manage a site that unfortunately crashed due to a server issue in late October for about 3 hours. Prior to the crash, traffic was the best it had ever been in the 3+ year history of the site. As you might expect, since the crash traffic has gone gradually down and is now about 15% off pre-crash numbers. I understand that when a site crashes, it disrupts the crawling process and can disrupt traffic (in my case rich snippets were thrown off for days) but would love to hear experiences any of you have had in similar situations. How much did traffic drop after a crash? When did it recover? Other thoughts? Thanks, John
Reporting & Analytics | | JSOC0 -
False inflation in traffic
Hi- We are seeing an inflation in our traffic via Webgain in Germany. Our team in Germany does not use Webgains Our team in the US does not participate in any affiliate networks/programs Any ideas on why we would be seeing this inflation in just one region?
Reporting & Analytics | | K2_Sports0 -
Excluding referral traffic from a specific page Google analytics
Hi, I am trying to exclude from referrals from a particular page i.e. www.domain.com/nothispage within Google analytics, I have tried a couple variations within the advanced filter (Regex etc) section without much luck, could anyone assist ? Updated-trying to do this using a filter for the entire profile. Thanks Marc
Reporting & Analytics | | NRMA0 -
100% sudden drop in traffic
Hi Guys I've just had an awful fright as Google Analytics is saying my website http://www.clintonpower.com.au has dropped to nil traffic since the 14th September. I've checked Google webmaster tools and all is OK with no malware or Google blacklisting that I can see. Any ideas how I can find out what's happened? This is super scary because 99% of my business comes from Google. I really have no idea what to do next or how to investigate the problem. Is there a way I can submit a query to Google through webmaster tools? Thanks in advance! Clinton Google-traffic.png
Reporting & Analytics | | ClintonP0 -
Ideas Why Our Google News Traffic Disappearing?
The traffic to our major market newspaper website from Google News has dropped nearly 100% in the past ten days. Any ideas why might be happening?
Reporting & Analytics | | wlis990